Practical 12 :

Prepare Technological feasibility report of a chosen

product/service

Introduction:
Digital marketing is a growing industry that requires specific
technology and infrastructure to operate effectively. To start a digital
marketing start-up, it is essential to assess the technical feasibility of
the project to determine whether the technology and infrastructure
required are available and affordable.

Hardware and Software Requirements:

To operate a digital marketing start-up, there are specific hardware
and software requirements that must be met. These requirements
include:

Computers and Laptops: A digital marketing start-up requires

computers or laptops to run software and manage campaigns. The
computers should be of good quality, with enough processing
power, memory, and storage to handle the software and data
required for the job.

Internet Connection: A reliable and high-speed internet connection

is essential for a digital marketing start-up. It enables the team to
communicate with clients, access cloud-based software, and
perform research online.

Marketing Software: A digital marketing start-up requires marketing

software such as email marketing tools, customer relationship
management (CRM) software, and analytics tools. These tools are
necessary for managing campaigns, tracking performance, and
measuring results.

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Collaboration Tools: Collaboration tools such as project
management software, video conferencing tools, and file-sharing
platforms are necessary for teamwork and communication between
team members and clients.

Website Development Tools: A digital marketing start-up requires

website development tools such as Content Management Systems
(CMS) and web development software. These tools are essential for
creating and managing websites for clients.

Infrastructure and Technical Support:

A digital marketing start-up requires a reliable infrastructure and
technical support to operate effectively. The following are essential
infrastructure and technical support requirements:

Office Space: A digital marketing start-up requires an office space to

operate. The office should be equipped with desks, chairs, and other
furniture necessary for working comfortably.

Backup Systems: A digital marketing start-up must have backup

systems to protect the business's data and prevent data loss in case
of a hardware failure or system crash.

Technical Support: A digital marketing start-up requires technical

support to maintain and troubleshoot hardware and software issues
that may arise during operation. It is important to have a reliable IT
team to handle technical issues promptly.

Cloud Services: Cloud-based services are essential for a digital

marketing start-up. These services allow the team to store data,
access software, and collaborate with clients and team members
remotely.

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Conclusion:

Starting a digital marketing start-up requires a significant investment

in technology and infrastructure. It is important to assess the
technical feasibility of the project to ensure that the necessary
technology and infrastructure are available and affordable. With the
right hardware and software, infrastructure, and technical support, a
digital marketing start-up can operate effectively and provide high-
quality services to clients.

Total Marks Obtained Sign of Teacher

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