North South University

MGT368.15: Entrepreneurship
Business Plan of Group 1

Submitted By: Submitted To:

Fariha Kabir Esha-2013543630 Md Asif Hossain [MAO]

Fabiha Zabeen Neha-2012264030 Lecturer

Md Mahedi Hasan Ratul-2012880030 Department of Management

Md Ashraf Hossain-2013423030 North South University

Sadman-al-islam Abeg- 2011506630

Date: August 28, 2022

ACKNOWLEDGEMENT
We wish to start by expressing our gratitude to Almighty Allah for bestowing upon us the
strength and patience required to complete this assignment successfully. Then, we would like
to thank Md. Asif Hossain, a lecturer at North South University, for his encouragement and
support as well as for his many suggestions regarding this report. We were able to properly
complete this report for him.

Finally, we would like to thank everyone in our group, as well as our friends and family, who
provided suggestions and guidance for the finalization of our report.
Letter of Transmittal
August 28, 2022

Md. Asif Hossain

Lecturer,

Department of Management,

North South University, Dhaka

Subject: Submission of Business Plan Report on “Bitopi”

Sir,

We are pleased to submit our final report as a requirement for partial fulfillment of the course
“Entrepreneurship”. We have tried to execute the learning from this course in this report. We
believe it will accelerate our business skills. Moreover, we have tried our best to make this
report accurate and informative as much as possible. Also, we believe the experience we have
acquired from this will be a valuable asset in our future career. The contents of this report
concentrate on everything as per the outline. However, there may be some mistakes or lacking
due to some boundaries and restrictions. Therefore, we would be highly obliged if you would
kindly consider the limitations. If you have any inquiries or dilemmas regarding the contents
of the projects, I would be grateful to revise it to you.

Thank you for allowing us to have practical knowledge of entrepreneurship. We are looking
forward to work under your honorable supervision in the future. If you have any queries
regarding this project, please feel free to ask.

Sincerely,

Md. Ashraf Hossain

Fariha Kabir Esha

Md. Mahedi Hasan Ratul

Sadman-al-islam Abeg

Fabiha Zabeen Neha

Executive Summary

The whole world faced lockdown in home due to covid-19 pandemic in 2020. Despite of having
a bad economy during covid, there are a lot of people who found their new hobby for
themselves. It is because they had enough time to spend for their leisure. Some spent time on
books, gardening, playing games etc. There was always a demand for urban gardening but it
increased significantly during the covid lockdown. However, in 2022 the world went into their
normal life as the covid went out. So, even if some people like gardening; they lack the time to
nurture their plants. For this problem, we have introduced our new startup “Bitopi”.

Bitopi is an urban gardening startup to provide our customers the maintenance for their plants
they require or the plants they would like to buy from us. There are a lot of local competitors
as we are selling plants. But we are introducing unique service to our customers. We will offer
our customers flowering plants along with imported plants like Hoya (Wax vine), different
types of cacti, succulent, Adenium, Portulaca etc. which are not available in Bangladesh.
Moreover, we will offer the maintenance service to our customers so that they do not lose their
beloved plants.

To conduct our business, we will rent an office in Mirpur-2 as the rent fee is low there and
develop a website. We, the team Bitopi will invest 10 Lac taka in total and take loan of 8 Lac
taka loan from bank with 4% interest charge annually. So, we will invest 18 Lac Taka initially
for the business. The investment will go onto our 5 staffs we are hiring, website development,
different marketing strategies and many more. We hope we can grow our business by 2024.

This business can be profitable in long term because the cost we incur for inventory will be
lesser day by day. The reason behind is we can grow more plants by propagating it from the
mother plants. Again, we can sell a piece of cutting from the plants if the customer wants to
buy. So, the pricing can be dynamic.

In summary, this business has a huge potential to grow. As we grow, our country becomes
greener. The reason is we are selling green items to our customers. In a sense, the customers
may think of it as an environmental awareness rather than a fanciness in long term.
Table of Contents

Introduction .............................................................................................................................. 1
Name and Address of The Business ....................................................................................... 1
Nature of Business ................................................................................................................. 2
Statement of Financing Method ............................................................................................. 2
Statement of Confidentiality of Report .................................................................................. 2
Business Model Canvas ......................................................................................................... 3
Industry Analysis ..................................................................................................................... 3
Future Analysis ...................................................................................................................... 3
Analysis of Competitors ......................................................................................................... 4
Market Segmentation .............................................................................................................. 4
SWOT Analysis...................................................................................................................... 4
PESTEL Analysis................................................................................................................... 6
Stakeholder’s Analysis ........................................................................................................... 7
Porter’s Five Forces ............................................................................................................... 9
Description of the Venture .................................................................................................... 10
Objective of the venture ....................................................................................................... 10
Mission ................................................................................................................................. 10
Vision ................................................................................................................................... 10
Product ................................................................................................................................. 11
Service .................................................................................................................................. 15
Size of Business ................................................................................................................... 20
Office Equipment & Personnel ............................................................................................ 21
Background of Entrepreneurs............................................................................................... 21
Packaging Plan ....................................................................................................................... 23
Packaging & Manufacturing ................................................................................................ 23
Operations Plan...................................................................................................................... 24
Company Description ........................................................................................................... 24
Day to Day Operations ......................................................................................................... 24
Flow of Services ................................................................................................................... 26
Technology Utilization ......................................................................................................... 27
Marketing Plan....................................................................................................................... 28
Segmentation and Targeting and Positioning....................................................................... 28
 Marketing Mix...................................................................................................................... 31
Price...................................................................................................................................... 32
Place / Distribution ............................................................................................................... 32
Promotion ............................................................................................................................. 33
Marketing Timeline .............................................................................................................. 47
Control.................................................................................................................................. 47
Organizational Plan ............................................................................................................... 49
Form of Ownership .............................................................................................................. 49
Identification of Partners or Principal Shareholders ............................................................ 49
Authority of Principals ......................................................................................................... 50
Management Team Background .......................................................................................... 50
Roles and responsibilities of members of the organization.................................................. 52
Assessment of Risk ................................................................................................................. 53
Challenges ............................................................................................................................ 53
Contingency Plan ................................................................................................................. 54
Financial Plan ......................................................................................................................... 55
Sales Budget ......................................................................................................................... 55
Operating Cost...................................................................................................................... 56
Pro Forma Income Statement ............................................................................................... 57
Pro Forma Balance Sheet ..................................................................................................... 59
Break Even Analysis ............................................................................................................ 60
References ............................................................................................................................... 62
Appendix ................................................................................................................................. 63
Market Research Data (Perspective from Customers) ......................................................... 63
List of Plants Suppliers Online............................................................................................. 69
Contribution ......................................................................................................................... 71
Introduction

Trees and plants are important part of our life. Specially in a country where everyday trees are
dying due to various reason there indoor plants are a blessing. These indoor plants will remind
us of the nature and purity to our mind. Though Indoor plants and rooftop gardening were
popular before pandemic in Dhaka city but after the covid-19 pandemic it has increased
significantly not only in Dhaka city but also the whole wide world. We can see people are
interested in buying trees, foreign plants more these days. Even though they buy plants and
everything sometime they lack proper care for these types of plants. Dhaka is a city of 20
million people where everyday toxicity in air is increasing. So, to keep forget about all these
traits about Dhaka people wanted to find something new. Indoor gardening is a hobby which
can help to calm our mind and bring the inner peace. We may spend our leisure time doing this
also. But as we said there are people who can’t take proper care or don’t know how to care this
type of trees. Sometimes these trees are so expensive that when they die it hurts like hell.

Keeping that in mind we five entrepreneurs plan to step in & introduce our solution which will
be an online website-based platform where we will sell trees also provide service that will take
care all kinds of problems related to trees. We will bring trees into the doorstep of our customer.
Also, we will provide services which will be very much premium and authentic. There will be
different types of services and products which will discussed later in this report. Our revenue
system will be both subscription based and product profit margin. In the initial stage we will
focus on only Dhaka city and later on we will focus on expanding the business. Our target
customer is young to adults. We believe having a habit of planting and caring trees will lead
everyone to better life.

Name and Address of The Business

As a startup company our initial plan was to create a catchy name which will take the customers
eye and remains in their mind for a certain period of time. Hence, we select “Bitopi” which is

a Bengali word “বিটপী”. This is a similar

meaning of “Tree” in Bengali. Company Name: Bitopi- বিটপী

Logo:

Address: Mirpur 2, Dhaka

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Nature of Business

Bitopi is a website-based planform where we will mainly sell trees and provide services for
trees. We will help to build and renovate peoples indoor with plants and other things. Currently
we five entrepreneurs and our hired five to six other employees will provide the services and
products.

Types of Business: Partnership

Types of Industry: Indoor Plants-Horticulture

Statement of Financing Method

All " Bitopi " partners will need to sign an agreement for the financial
obligation in order to prove our participation in the company. This Contract
must be executed in order for the Company to conduct Business in
Bangladesh. Bitopi, our company, will prepare the legal paperwork required
to cover all types of fees related to its operation. We will require a considerable number of
money to cover all of the expenses, which we will raise from all of our partners, banks. Our
anticipated company budget is 18 lakh BDT. One of our five partners will contribute BDT 3
lakh, for a total contribution of BDT 10 lakh. One will provide 2.5 lakh, while the other three
will each contribute 1.5 lakh. The remaining 800,000 will be obtained through bank loans.

Statement of Confidentiality of Report

The "Bitopi" business plan's reader recognizes that the material, content, and other information
it contains are confidential. As a result, the audience members consent to not disclosing any
information or material in the public domain without the owner's authorization. Any usage or
disclosure of the brand name could have negative effects. Additionally, upon request, the
owners will receive a prompt return of the organization planning paper.

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Business Model Canvas

Industry Analysis

Future Analysis

Indoor plants and trees are becoming a trend now. People are not buying this only for showing
off. Everybody knows about indoor plants and deep down they also want to buy, care & grow
this thing. Before the Covid-19 lockdown there were people who were enthusiasts about indoor
plant and only they would buy this plant. This market was very small according to our findings.
But during the covid-19 lockdown and the after math we find that people are more into buying
indoor plants. More than 2.2 billion plants were produced and sold in Australia in the past year
(Johnson, 2022). This is not only in Australia but in the whole world even in Bangladesh. We
see many people in Dhaka are looking for indoor plants and we see a boom of different nursery
and Facebook pages who sales these kinds of plants.

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There is a demand in the market and the trend in upward but there is a gap of meeting this
demand. So, our future plan is to meet this demand and fill the customer’s needs. We want to
expand in most of the cities with our services. Our primary target is set for capital now as we
have a limited capital however in future we will try to go into more challenging areas, introduce
the use of technology, and will try to provide products much cheaper than usual.

Analysis of Competitors

There are two competitors who are directly competing with our Bitopi and it is Sky Flora,
Chitra- Brikkha Hut. These is also a gardening startup. It sells varieties of plants and trees and
setup others garden. Their business model is similar like ours. However, we will be providing
customized ceramic pots. Our customer can customize their names or painting on the pot if
they want on the ceramic pot and we will ensure premium products.

Other competitors are doing business by selling plants and its cutting. Example: Jungle Project,
Durba, Recall Green etc.

Market Segmentation

SWOT Analysis

Strength:

➢ Dynamic pricing: In this business we can

provide plants at lowest price possible by selling
or cutting parts of the plants. For example:
Cactus.
➢ Distribution: Providing a strong distribution
channel is key of our business so that people can
easily get product from us without any hassle. For example: Uttara, Gulshan, Mirpur
etc.
➢ Variations: Our business intend to provide multiple variations in the product line up
so that customer gets whatever variation they want according to their need.

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 ➢ Potential high: Our business has a high profitability potential because of our minimum
expenses in equipment.
➢ Versatile: Highly versatile because of service based business and merchandising
business combination. As a result, our customer loyalty will be built and increase in the
meantime.
➢ Cost effective: We will follow a cost effective and effort minimization strategy as a
result it will facilitate ways for us to become more profitable also maximize company’s
capabilities, generate more revenues and so on.

Weakness:

➢ Extensive knowledge requirement: To maintain our business we all need extensive

knowledge about all the tree, pesticides, disease and treatment. Not everybody is good
at memorizing all this thing.
➢ Niche market: Our main target here is those people who fancy trees, plants in their
indoors. Luxurious people are the main priority and making profit from them is critical
task.
➢ Manpower: Sometimes we may have a shorthand of manpower who have extensive
knowledge about plants.
➢ Sales: There is a high chance that our sales are going to be seasonal and sometimes it’s
bad for business.
➢ Store: Our business will not have a physical store at the initial stage but a corporate
office only so that is also a disadvantage.
➢ Packaging: Our packaging cost will be higher because some of the plants/products will
be fragile.

Opportunity:

➢ Increase sales: The market is huge as a result there is a big chance of expanding and
increasing sales all over the country especially in urban cities.
➢ Market: Catching the mass market through word of mouth/better service.

Threats:

➢ Competitors: More and more competitors are coming into this industry every day and
it might be a threat for our business.

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 ➢ Economic Crisis: Country’s overall economic conditions may lead to decrease of sales
and shutting down our business.

PESTEL Analysis

Political:

Bangladesh currently has political stability in the environment. Riots or movements do not
occur much in recent times. The last movement occurred in 2018. This is a good sign to run
any business in a country.

Economic:

When GDP increases, people spend more money. So, demands for fancy items increase
because of the GDP increment. Moreover, the industrialization of Bangladesh is increasing
every year. If industrialization increases, employment will increase. If the employment rate
increases, more people will be busy in strict life rule. According to thefinancialexpress.com.bd
(Kamal, 2022) data, the GDP growth rate has been shown below:

GDP Growth of Bangladesh

9.00%
8.00%
7.00%
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
2015-16 2018-19 2019-2020 2020-2021
Fiscal Year

Both of these will be beneficial for our business. The customers will not have enough time to
put effort in maintenance of our product so we will do the service instead. Again, our sales will
increase as the GDP increases.

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Social:

Nowadays, people are more active in virtually than physically. Moreover, people do not tend
to do shopping physically due to hard and fast rules in life schedule. So, online services will
be here to play a major role for their problem. Whatever the customers want to buy, it is just
one button away from their phone.

Technological:

In 2022, internet has become cheap because of technological advancement. Bangladesh has
undergone tremendous advancement since 2010 to 2022. According to Sultana (2022), more
than 123 million people have access to the internet through mobile data-based services.
Bangladesh has 164.7 million people. So, around 75% people have access through internet.
Our business will have full advantage of it as most of the Bangladeshi people are using internet.
For this reason, we decided to run an online based store to sell plants instead of having physical
store in the initiation.

Environmental:

As our products are plants, they will cause no pollution in environment. Our products might
be wasted a lot by the customers and ourselves but no soil, surroundings will be harmed
because of our product.

Legal:

The legal aspect we would face are mainly trademark and plant patent issues in the future.
Generally, after registration we have to renew our trademark license after 10 years expiration.
We will also use plant patent if the business runs well to make a research and development for
plants.

Stakeholder’s Analysis

The process of locating, evaluating, and ranking the people who will be impacted by our
business or project is known as stakeholder analysis. It will help us to determine who we need

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to engage with and whom don’t. It will also help us to minimize the negative impact of the
company and amplify the positive impacts by resolving internal conflicts.

Some key stakeholder for our company: -

Investors

Customers

Research & Development Team

Government

Employee

Investors: Maintaining positive relations with investors is essential. You can achieve this by
valuing people and their perspectives, beginning with reasonable expectations, keeping up with
the state of the firm, and other strategies. One of the foundations for our company's growth and
success is its investor base. Because of this, we must thoroughly research and evaluate them.

Customers: It is stated that customers act as builders who help businesses grow. Therefore, it
is essential to ensure a good relationship with them. We must assess their wants and needs.
Consistent quality maintenance is necessary. The favorable comments will speed up our
business, increase our exposure, and help us expand.

Research & Development Team: One other stakeholder in our company is the research and
development group. They will be the only expert group working behind the scenes for our
company. Their main responsibility is to analyze client reviews and use that information to
improve the website's aesthetics and usability. The competence and effectiveness of R&D
teams are crucial to a company's success in our sector.

Government: Another crucial stakeholder for any firm is the government, which has
significant influence but little personal investment. Different laws and norms for conducting
business must be upheld, which has a direct impact on our business. Any change in government
policy could have a negative impact on our company's operations.

Employees: The effectiveness of the employees should also be taken into account before
hiring. Since they are also company stakeholders, we must make sure they are hired after
thorough evaluation. We will favor candidates with ambition and sufficient practical technical
skills.

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Porter’s Five Forces

Threats of New Entrants: Since it is a new business, it has potential for growth, and the rules
and legal processes governing this kind of enterprises are similarly flexible. A strong threat of
new competitors exists in addition to all of this. These kinds of initiatives are also being taken
by local nurseries and others to increase their sales.

Bargaining power of suppliers: The intermediary system will serve as the sole foundation of
our business. We are basically acting as the gateway between the buyer and the provider. Most
of the products are either bulk-imported from abroad or are cheaply procured through our
vendors. Therefore, their influence might be characterized as moderate in terms of suppliers.

Bargaining power of buyers:

There are currently no viable alternatives to the market that we intend to serve with our service.
The lack of current competitors for our type of service means that customers have little
negotiating leverage if they want a service that performs the same function.

Threats of Substitute:

There aren't many services on the market that meet the requirements of the intended consumer.
This is why there is currently little risk of a substitute.

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Rivalry among existing competitors: There are many plant-based business currently
operating in the market but for this specific type where we are providing extra care and services
for the plant is new. So, the competitions are heavy but the company needs to hold tight as the
market is huge and demands are increasing.

Description of the Venture

Bitopi is an online plant selling and gardening related service providing venture. We are there
to surround you with a beautiful and healthy atmosphere preferences. Initially we will be
operated centrally from Dhaka. From a 700sq feet studio apartment, almost 10 employees will
be running the venture. Even though the concept of the business is prevalently seen in the
marketplace, Bitopi stands apart due to several distinctive values.

We believe in great design makes your life better. We will quest all the finest designed vases
and plants from around the globe and portray them in a way that makes them appear elegant.
Additionally, the venture's services will increase the value for customers. This business will be
entirely online-based. Initially website will be the sales channel.

Objective of the venture

Making plants easily accessible to customers is the major objective of this business. Our goal
is to offer a hassle-free customer experience where the preferences of the customer come first.

Mission
Our mission is to encourage people who love plants to grow both indoor and outdoor plants.
Not just plant enthusiasts, but also other buyers who have the means to do so would prioritize
comfort while making purchases. Because the offers are poorly advertised and we are unaware
of them, we frequently miss out on many lucrative opportunities that are there in front of us.
Our company was founded with the intention of eradicating the improper marketing of deals
and discounts. We'll advertise our deals and exclusive services. We value client satisfaction.
We want to provide the best service possible to our clients. Maintaining the excellence of our
service is another aspect of our mission.

Vision

Our vision is to dominate the Bangladeshi horticulture sales market and establish our company
as a household brand locally. With our goods and services, we hope to shake up the market.

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Our objective is to provide top-notch facilities, cutting-edge equipment, and other resources so
that the company can flourish and endure over the long term. Moreover, we will consider
partnerships and affiliations with other overseas companies or investors in future.

Unique Selling Point: The unique selling point of Bitopi is the Service, Good Packaging,
Maintenance, Customizable Products.

Product

Bitopi mostly sells plants online. We offer complementary gardening supplies in addition to
plants. For example, Organic Potting Mix, Potting Tarp, Organic Lava Rocks, Garden Kit. We
are beginning with eight species and native plants. There are variations of them under those
nine categories. In total we are launching 24 types of plans in the beginning.

The unique selling point of Bitopi’s products is the customization option. The customer can
select the vase or pot that goes best with the plant, and our staff will arrange the plant in the
vase in the direction they have specified.

List of the plants:

Category Variant
1. Broadleaf evergreen (leaves year-
Bonsai round)
2. Deciduous (sheds leaves in fall)
3. Conifers (with needles or scale-like
foliage)
4. Gold Dust
5. Red Iceton
Patabahar
6. Mammy
7. Petra
8. Crown of Thorns
9. Jade Plant
Succulent
10. Panda Plant
11. Fairy Castle Cactus
12. Golden Barrel Cactus

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 Cactus 13. Old Lady Cactus
Hoya 14. Hoya Kerrii
15. Hoya Australis
Portulaca 16. Moss Rose
17. Yellow Purslane
Lithops 18. Lithops Optica
Adenium 19. Boehmianum
20. Obesum.
21. Rose (red, yellow, and white)
22. Jasmin
Local plants
23. Lily
24. Fruit (orange, mango, dragon fruit,
lemon, guava)

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Consisting of these 9 types of plants we have generated some categories. those categories
include-

• Best for beginners

• Pet friendly plants
• Low light tolerant
• Large plants

Another exclusive product of Bitopi are the paired combos. Initially we have prepared four

combinations. Those combinations are- plant parent set where five kind and different sizes of
plants are provided together. The pet friendly duo is for the customers who have pets in their
house. The specialty of combination is that it is nontoxic. even is the pet eats the plant it will
not cause any harm. The succulent Assortment contains three types of succulents. Lastly the
hoya heart duo is the most attractive among all the combinations. The plants are heart shapes.

Besides all the plants, complimentary accessories are also included in our product list.
Including with artistic vase and pot we provide all the necessary accessories needed for
gardening. The accessories include-

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1. Hosepipe
2. Pesticide
3. Fertilizer
4. Soil
5. Coal
6. Seed
7. Coconut choir
8. Top/Vase: i) Clay
ii) Ceramic
iii) Plastic

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There is a plant care section where all the elements necessary combinations of items for
planting are being supplied such as plotting supplies and watering supplies.

In those supply sections, we have organic potting mix, potting tarp, organic lava rocks,
gardening kits, and necessary watering bottles. There is another home decorating section where
we provide home décor stuffs such as preserved wall, preserved fern kokedama, preserved
moss and fern box and plant hangers.

Service

One of the keys selling point of Bitopi is the service. In the beginning we are providing 4type
of services. the services include:

Garden set up: In this service we will set up a whole garden by our experts. All the plants and
furniture required for the garden will be provided by Bitopi. There are 4 packages under this
service. Our package1 and package 3 are dedicated for the balcony and rooftop of your house.

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The of the packages are for comitial rooftop and office lawns. This service starts from
5000BDT. The varies base on the customization.

Treatment: Very often our most expensive plant dies because of some strange kind of disease
or being attacked by bugs. Again, sometimes there is lack of nutrition. This service is dedicated
to keep plants healthy. the packages under this service includes- Identifying decease by
certified botanist, Prescribing and applying medicines and Applying pesticides. The pricing
starts from 500BDT

Interior design: Our interior design service plans and designs rooms with plants according to
room structure and existing furniture. under this service section we are providing two packages.
one is for living rooms the other is for office cabins. This service charges from 5000BDT.

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Plant Grooming: One of our targeted customers are the people who does not have enough
time to take care of their plants. For these customers, we suggest the plant grooming service.
this service regularly pampers and inspect client’s plants. Watering, weeding, applying
fertilizers and checking up the condition of the plant are done in this service. This service is
subscription based. customers can subscribe monthly and yearly plans. This service will cost
from 1000BDT to any amount based on the customization.

Service details:

Garden set up Treatment Interior Plant Grooming

Package 1:(Balcony) • Identifying Package 1:(Living Package
• 10 Plants decease by room) 1:(Monthly)
• Grass carpet certified Decorating living Subscription based
4*9sq feet. botanist. room with plants • Watering
• 2 Racks • Prescribing according to room • Inspecting
• Wall and applying structure and growth and
decoration medicines existing furniture condition
• Applying • Applying
pesticides fertilizer
• Weeding
Package 2: (Rooftop Package 2: (Office) Package 2:(Yearly)
commercial as in Decorating office Subscription based
restaurant/office) with plants • Watering
• 25 Plants according to room • Inspecting
• Grass carpet structure and growth and
1200sq feet existing furniture condition
• 5 Racks • Applying
• Wall fertilize
decoration • Weeding

Package 3:
(Rooftop)
• 10 fruit plant

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 • 10 flower
plants
• 5 medicinal
plants
• Grass carpet
1200sq feet
• 5 Racks
• Wall
decoration

Package 4: (office)
• 3 desk plants
• 2 large plants
• wall décor

Website:

Since Bitopi is an online platform for selling plants, we need a website to operate the business.
The website serves as Bitopi's primary sales channel. Our website will be used to sell products
and services, so we build it to reflect customer preferences. The website will record the
customer preference and buying behavior accordingly.

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The website is created as user friendly. there is an active chatting option where customers can
ask any questions. This section will be maintained by one of our employees.

Through the website we will not only sell plants but also will engage our customers. In the
website there is a blog section where customers can write their thoughts and also can read
others.

Payment Gateway: The payment system of this venture is as same as the other websites.
Customers can pay through different kinds of cards, mobile banking such as bkash, nogod,
rocket. There is also cash on delivery option available.

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Initially all the transactions will be incurred via the website.

Size of Business

Almost 40% of the people of Dhaka city buys plants which is almost one crore people. Among
the one crore people Bitopi is assuming 20% population to be the targeted customers.
Therefore, approximately 20lakh people will be the targeted customers. The market size of
Bitopi is 20lakh customers. However, in the long run, we are planning to open physical stores
and expand the business in other cities as well.

Delivery:

For delivery we are partnering up with 3 delivering channels who will cover the whole Dhaka.
our delivery partners are-

• Pathao
• Redex
• Paper fly

For the delivery outside Dhaka, we have partnered with Sundarbans Currier Service.

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Office Equipment & Personnel

The corporate office of Bitopi is located at Mirpur 2. A 700sq feet studio apartment is decorated
to be the corporate office. From the office all the necessary operations and the activities of
websites will be tracked. Besides, all the corporate meetings will also be held in that office.

The office is decorated in 3 sections. One section has a computer and necessary furniture where
the technological operations will occur. there is a packaging section where all the products will
be packaged. lastly the rest of the place is dedicated and decorated for the meetings.

In the beginning all the 5 entrepreneurs of the venture are working in the executives’ roles.
under them there is 5 employees working solely for this venture.

Background of Entrepreneurs
Fariha Kabir Esha is the Co-founder
and Chief Executive officer of Bitopi.
She is currently pursuing a bachelor's
degree from North South University with
majoring in management information
system. She is employed there as a
Research Assistant. Fariha has been
semifinalist in Brandrill4.0 and finalist in
Hult Prize. Moreover, she is the current
"There must be a plan."
Vice-President of North South University
Toastmaster Club. She has great people
skills, particularly in management and
leadership. Additionally, she has previous
experience working with two startups.

Md. Ashraf Hossain is playing the role of

Chief Financial Officer of Bitopi. He is
presently completing his bachelor’s degree
from North South University majoring in
accounting. He is general member in North
South University Debate Club. Ashraf is
experienced in freelancing book keeping
"Hardwork and consistency
service. He is a hardworking, passionate and conquer everything."
responsible individual who is in charged for all
the financial operations of bitopi.

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"Rather than competing with
others, I believe in competing
with myself creates a better
version of me everyday"
Sadman-al-Islam Abeg is the founder and
Chief Marketing Officer of Bitopi. He is
completing his bachelor’s degree in Marketing
from North South University. He is the Senior
executive member at NSU YEF and Project
Coordinator at BRIDDHI which is a non-profit
organization. Sadman is a Google certified
freelance Digital Marketer. Moreover, he has
conquered many business competitions. He
has been the finalist in Ulab Idea Hunters,
Maxcellence, and Mind of Sparks. Sadman has
a strong grasp of creativity. He is incredibly
passionate and committed to developing
Bitopi's brand exposure and value.
"Patience is the key."
Fabiha Zabeen Neha is the Co-founder
and Chief Operating Officer Officer of
this venture. She is currently persuading
bachelor’s degree majoring in marketing
and finance. She is also working as Teacher
Assistant at North South University.
Besides she is the yearly in charge in North
South University Art and Photography
Club. Fabiha, who oversees all aspects of
Bitopi's operations, is a fantastic idea
generator and critical thinker.
"Stay Hungry,Stay Foolish"
- Steve Jobs
Md. Mahedi Hassan Ratul is in-charge
of the Chief Technology Officer and
Humna Resourse Management in Bitopi.
Currently, he is pursuing a bachelor’s
degree majoring in Marketing and
Management Information System at North
South University. He is general member at
North South University Marketing and
International Business Club. Besides, he is
involved with family business. Mahedi has
a great interpersonal skillset. He is
managing the human resource in Bitopi.
Moreover, he is looking after all the
technological operations at Bitopi.
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Packaging Plan

Packaging & Manufacturing

As we have a business which serves both with product and service, we need to maintain proper
packaging and manufacturing. Packaging is not an easy task when specially it is in a dynamic
size or precisely a plant. We need to cautious about packaging, labeling it as fragile and ship it
to its rightful owner.

There will be two types of packaging at first that we will be used. One type is cardboard
packaging and another type is hardboard packaging. For the customers who will order online
and for example the tree is a Bonsai we will use a Hardboard packaging. But for other small
plants like Cactus, Succulents etc. we will use Cardboard packaging. This way it will be more
cost effective and handy for us to operate.

And for manufacturing part we don’t have that much. Our initial plan is to buy different types
of plants and grow them so that they can be mother plants. After that we will use propagation
strategy for the breeds which are capable. And for the types which we can’t propagate we will
find a way to either import or buy them at a bulk. That is what our manufacturing strategy.

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Operations Plan

Company Description

Bitopi is a firsthand tech enabled platform for kinds of commodities needed for urban
gardening. From plants to seeds, Gardening kits to monthly maintenance services, we have it
all to make gardening easier than ever. With the help of utilizing latest technology and digital
channels, we aim to make the experience of urban gardening convenient and hassle-free. One
just has to choose any plant or gardening kit in our website or page and we will directly deliver
it to the doorsteps of the customer. We also set up garden for those who have interest for
gardening but don’t have time for the maintenance. Our ultimate goal is to make urban
gardening more convenient and always deliver our best service to our customers.

Day to Day Operations

i) Marketing operations: Our marketing operations will always be active because we are
trying to disrupt the market using modern technology and all digital channels. So, the marketing
operation needs to be rigorous. Even if we don’t have that much higher budget for digital
campaigns still, we would be engaging our consumers by using content marketing and blog
posts which have no extra cost.

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ii) Maintaining Facebooks page and Website: Though our main target and selling platform
would be our website, still we would need to maintain our Facebook page as well. Our day to
operations will include posts from Facebook page on a regular basis. With those posts, we will
try to educate our consumers about the necessity of urban gardening and how we are trying to
make the whole experience smooth.

Our website would be our main platform for operations because a decent amount of traffic
would open the door for Ad and affiliate revenue for us. Also, website would be easier to use
for our consumers. So, our day-to-day operations will include maintaining website as well.

iii) Delivery service: A key operation of our business is the delivery service. As we will be
selling plants and gardening kits, we would deliver them directly to our customers doorsteps.
For now, we would be partnering with local delivery services where the cost would be lower
than partnering with big names in the field. The delivery service would always be active during
our operations time. Anyone can order from our website and will receive the product within 48
hours from ordering time. So, the delivery section will always be active.

iv) Supply and distribution: As we would be directly buying plants and kits from our
suppliers, the channel needs to be active and strong. We initially plan to buy products from our
suppliers at the start of the month and the order quantity would gradually increase over time.
So, it is necessary to contact our suppliers every day to let them know the requirements and
payments as well. So, it would be also a key part of our day-to-day operations.

v) Customer Service and Hotline: Customer engagement is crucial to the success of our
company since it will both assist us draw in new customers who will want to use our services
and re-engage current ones. Our customer service management looks into the problem that the
consumers are experiencing and offers help as needed. Additionally, our customer service team
assists potential customers in making decisions and responds to any inquiries they may have
about our service. Our staff examines the data of our business in greater detail, assesses any
potential problems during upcoming operations, and then takes the necessary action to address

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such problems. To provide customers with high-quality services, this action is regularly
performed.

Flow of Services

As we have mentioned earlier that the website will be our main key selling platform, one just
has to go to our website and directly order their desired plant or service. We will be focusing
more on UI and UX designing of the side to make the experience very aesthetic for the
customers. User interface is very important in today’s world. With eye catching visuals and
minimalist website, we shall try to convert our visitors into our daily customers. Also, those
who don’t want to go to site, they can directly order from our Facebook page as well. The
desired product will be delivered to them within 48 hours. Along with plants, we have different
kinds of subscription model which a customer can easily choose by using our website. Our
operational flow directly starts from a consumer visiting our website.

Ordering and reordering: To order from us, one has to go to our website and Facebook page.
After entering the website, the customers will see a section named plans and kits. That section
will contain different types of plants and gardening kits that we offer. After selecting the desired
product, it will be added on cart. When they are done selecting, they will be taken to the
checkout page. In the checkout page, they will be given two options named cash on delivery
or direct payment. After selecting their desired medium, their order will be confirmed and they
will be given points which they can avail for a discount from the next purchase. From our end,
after receiving the order, we will confirm if the product is available or not. The product will
directly be delivered to their doorsteps after 48 hours of ordering.

Subscription model: As our business have a lot of scope to pivot, we already made a monthly
based subscription model for those consumers who wants to do gardening but don’t have
sufficient knowledge and time for that. We will be doing that thing for them. The customers
just only have to go to our website and see our subscription planning and choose any of them.
After that, our employees will go to their house with all the necessary plants and equipment
needed for their urban gardening and they will set up the garden for them. Also, our employees
will do maintenance in every two weeks to check if all the plants are safe or not. By using this
model, all of their hassles regarding urban gardening will be vanished within a blink of an eye.

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Technology Utilization

In today’s world, a business without technology means missing out a whole lot of opportunities
to generate more revenue. The thing that separates us from our competitors is we are using
latest technology and all the digital channels to make the whole process very simple and time
saving as well. As we have just started our business and it’s still in the early stage, It’s difficult
to use advanced technology during this time. But we have already adapted to some latest
technologies which will give the business a boost for sure.

We have partnered up with a Bangladeshi payment gateway company named

“SSLCOMMERZ” to make the whole transaction process for us and the customers very easy
and risk-free. The reason why we have connected with them because they are really reliable
and cost much less than other international payment gateway companies. This ensures our
utilization of latest technology despite of being a new startup. As the time passes, we will be
introducing more latest technologies to our business and make the whole experience even more
smooth.

Image- SSLCOMMERZ payment Gateway Service

27 | P a g e
Marketing Plan

Segmentation and Targeting and Positioning

We have divided our target group into 3 categories – Primary target group, Secondary target
group, Tertiary target group. As our target market is huge so our target groups are also huge.

Primary Target Group: People from 18-25 (Age) fall into this group. Their social media
activity and engagement is higher and their purchase behavior is frequent. They are basically
teenagers who have more interest in our product.

Secondary Target Group: Our secondary target group consists people who are 26-30 who are
basically adults whose social activity is moderate and purchase behavior is average. We are
more likely going to target then to take our monthly services because people of this age don’t
get enough timing for gardening.

Tertiary Target Group: People from 30-40 (age) are people whose social media activity is
low and they purchase once in a while. That is why they fall under this category.

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Positioning: As we have a diverse target audience and potential consumers, we can’t position
our product with a fixed strategy. We have divided the positioning strategies into five parts for
our different target market and audience. These are – Trait Positioning, Perks positioning,
Lifestyle Positioning, Product user positioning, Competitor positioning, Quality and price
positioning and lifestyle positioning.

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Trait and Perk Positioning: This is to show the consumers basically what is our product and
why urban gardening is needed in every household. We will be educating the consumers
through this strategy so that we can turn them into our customers. We will also show them the
benefits of indoor plants and it’s tangible and intangible values as well.

Competitor positioning: The market size of the industry is huge and there are a lot of
unbranded competitors in the market. We have always tried from the beginning to be different
from our competitors. Most of our competitors are not using all the digital marketing channels
to promote their product. We will take full advantage for that gap and place our product in the
market

Product user positioning: Customer review is very important for a new business. We always
try to take customer complains seriously. We don’t have mention worthy negative customer
reviews. Most of our customers are very happy to use our product and services. We will try to
take the feedback of our customers to showcase our product user experience and review to
position our product.

Lifestyle Positioning: In the modern era, most successful companies have always tried to
connect the product with user’s lifestyle. We would be doing that too. We would make our
consumers understand what are the personal and social values will our products create and how
it will improve their lifestyle also.

Quality and Price Positioning: If the quality of a product is good then it’s very easy to sell
with proper marketing because customers always want quality products. Where most of our
competitors only deliver plants, we will be delivering plants with nice packaging at an
affordable price. This will always keep us ahead of our competitors

30 | P a g e
Marketing Mix

Product: Our product is basically catered to bring green revolution in our country and world
also. We have more than 100 types of plants best for urban gardening along with perfect
gardening kits. We also have services for those who don’t get enough time for gardening. The
main problem of this industry is it’s still not utilizing all the digital marketing channels
properly. Earlier one has to go to the nurseries to buy plants. This causes as lot of hassle. This
is the problem our product is trying to solve. To buy our product, one just has to place an order
and the desired product will be delivered to the customer’s house.

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Price

Name of the plants Price Range

Lithops 150-3500Tk
Cactus 100-4000 Tk
Succulent 250-6000 Tk
Hoya 300-2000 Tk
Adenium 699-1699 Tk
Money plant 85-450 Tk
Flowering Plant 70-250 Tk
Bonsai 1000-100000 Tk

Service Package Price Range

Garden set up Starts from -5000 Tk

Treatment Starts from- 500Tk
Interior Starts from – 5000 Tk
Plant Grooming Starts from- 1000Tk

Our revenue model has both one-time payment and subscription package as well. As we have
a diverse range of product, we have tried to show some of the pricing of our product. We have
a wide range of plants and 3 service packages as well, each of the service package includes
two-time maintenance in a month. For big corporations, we have corporate package as well
because the demands are increasing for green workplace for a longer period of time.

Place / Distribution

The main selling platform of our product will be our website. This will ensure affiliate revenue
and ad revenue in the future if we manage to get a good amount of traffic in the website.
However, for the convenience of the customers we are active in social media as well. One can
directly order from us from our website or Facebook page as well. These two are the main

32 | P a g e
platforms of our business. Also, if our business grows in upcoming month, we will be hiring
an office as well. For monthly services, the customer has to choose service package and we
will be visiting them twice a month for setting up and post maintenance.

Promotion

As a startup, we are always trying to disrupt the market. For that we need proper promotional
campaigns. For different phases we have different campaigns designed. As a comparatively
new venture, we will need to market our product and sell it through various marketing channels.
We will mostly use BTL marketing mostly for our product because the audience that we are
seeking are mostly present on digital media. Also, ATL requires a huge sum of money and also
the target audience are different as well. We have done extensive audience and market research
and made a marketing funnel for our promotional activities.

Here we can see different stages of a consumer behavior. We will be setting up campaigns to
convert a normal consumer into our loyal customers. We will be using social media marketing,

33 | P a g e
SEO, Search engine marketing, Blogging and influencer marketing for our promotional
activities.
.
Social Media Marketing: A brand’s first online presence is unveiled in a social media site.
To be more precise, It’s a Facebook page. Social media marketing has rapidly grown over the
past couple of years. It’s almost impossible for any startup to survive in today’s competitive
market without utilizing all the digital channels properly. Our one of the main selling platforms
is our Facebook page. So, we have always paid attention to this site with utmost care always.
We always divide our campaign with three phases. Awareness phase, Traffic Phase and
conversion phase. We will be doing three types of campaign for the next one year. The
campaigns are described below-

Awareness Campaign:

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We will be running awareness campaigns for the phase of Facebook advertising. We will be
trying to educate our potential customers about our product and the benefits of urban gardening
also. We will be targeting keywords like “Gardening, houseplant, plant etc.” so that it can reach
the right audience. We will be showing different awareness posts and showcase our product
and service also.

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Traffic Campaign:

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After we are done with our awareness phase, we will be trying traffic campaign to encourage
them to visit our websites to know a little bit more about our product. We will be using all our
digital channels to run this ad because we want everyone to visit our website. Traffic campaign
is a great option to get a good amount of traffic into our website. This increases a chance to get
affiliate and ad ad revenue as well.

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Conversion Campaign:

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The conversion campaign is the most important campaign of our Facebook Advertising. All of
the previous campaign will be catered to lead our audience to convert into customers. In the
conversion campaign, we will be targeting our website traffic which we got from traffic
campaign in the previous phase.

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Sample Creatives:

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Search Engine Marketing:

Google is most effective and popular way of Search Engine Marketing. Most people use google
as their primary search engine site. We will be running google PPC campaign for getting traffic
from google. Though we will be focusing on SEO for organic traffic, still SEO can take a long
time to rank websites. Meanwhile we will be running PPC campaign on google to maintain the
flow of traffic to our website.

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Search Engine Optimization (SEO): SEO is the oldest and most effective way to rank the
website higher in google. Most businesses neglect SEO because they think google ads are
enough. But SEO is free of cost and has a better chance to rank website without any money
and bring organic traffic also. So, we will be focusing more on SEO than google words. We
will be doing SEO of our site using different tools like google trends, SEMrush, Screaming
frog and keyword surfer. We have done extensive keyword research for our SEO. We will be
using long tail keywords instead of short tail keywords because Short Tail Keywords have a
higher search volume and difficult to rank. So long tail keywords will be easier to rank. We
will also be getting backlinks from renowned websites where they will be promoting our
website in their blogs or posts. That’s how we have planned to do SEO for our site.

42 | P a g e
43 | P a g e
Blogging: Though in recent times Vlogging are in control, still blogging is one of the easiest
and most effective ways to get exposure for a new brand. Our website has a different section
named “blog” sections. We will regularly be publishing different blogs and awareness posts
where we will showcase the consumer how they can take care of their plants or what are the
best indoor plants from them. This would increase engagement also if our blog posts are ranked,

44 | P a g e
we will be affiliating with other sites to promote their product also. But for now our primary
focus is to publish blog to ensure maximum engagements from our potential customers.

Influencer Marketing: Social media have unlocked a new channel for marketing in the past
couple of years which is called influencer marketing. This technique has been successful from
the very beginning and is also very active. Influencer marketing for our business is a very
important aspect because influencers have a big impact in Bangladeshi consumers. For this
channel we will be collaborating with “Hype Scout” which is an influencer hiring platform and
a local startup as well. We will pay them a monthly fee and they will be hiring influencers for
us and we will be able to focus on other channels also.

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Hashtag challenge-

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 To ensure maximum engagement and traffic, we will monthly arrange Hashtag challenges for
our target customers. To avail this, they will just have to share our Facebook post and mention
their 5 friends in their comment box. Winners will be chosen randomly and will be sent exciting
gift hampers and plants also.

Marketing Timeline

Campaigns Jan Feb March April May June July Aug Sep Oct Nov Dec

Facebook Ads

Instagram
Ads
Google Ads

SEO

Influencer
Marketing

Hashtag
Challenge

Control

In every business, measuring the success of any campaign is as important as running the
campaign. At the end of the day only results matter. If after any campaign, the results are not
measured or analyzed, there is a high chance that the next campaign will not improve.
Campaign analysis is very important as it clearly shows the result of what elements of the
campaign worked or did not work. As we will be focusing our promotional activities more on
digital channels, we need to always measure our campaign after every campaign. There are
many great tools by which we can measure our campaign success. As we will be running
Facebook Ads campaign and google ad campaign, we will be using Google Analytics and
Facebook Ad analytics report to measure the success of our campaign. These are great tools
and also cost effective as well.

47 | P a g e
48 | P a g e
Organizational Plan

Form of Ownership

‘Bitopi’ is a partnership company of five individuals. Before starting the business, every single
member agreed to invest an equal amount in the business and will have an equal portion of this
business. But the CEO and the CFO will supply the site for opening the physical store of Bitopi.
That’s why, the CEO will get 30% of shares and the CFO will get 25% of the shares. The rest
of the members will be sharing an equal number of shares which is 15%. According to The
Partnership Act of 1932, the CEO and CFO will receive a 30% and 25% share of the profits
and losses respectively, with the same equity percentage of 30% and 25% & the rest of the
members will be receiving 15% of profits and losses. Each member is responsible for their own
debts and liabilities. All the members will have the equal rights in any sort of future planning
of growth and managing the business. It's a limited liability partnership (LLP) business. Being
a part of a partnership company requires that every member put forth the same level of effort
and collaborate on the common goal of success. They have both the right to vote and the power
to make decisions. To prevent internal disputes, the partners will sign a partnership agreement
outlining all policies and procedures.

Identification of Partners or Principal Shareholders

Every member will share profit generated from the business as per the owner’s equity. Since
it’s a limited liability business, all the partners will not be held accountable for any sort of
damages caused by any of their fellow partners.

The distribution of profits and shares among the partners is given below:

Name Designation Percentages of shares and

profit distribution
Fariha Kabir Esha CEO 30%
Md. Ashraf Hossain CFO 25%
Sadman-al-Islam Abeg CMO 15%
Fabiha Zabeen Neha COO 15%
Md Mahedi Hasan Ratul HRM & CTO 15%

49 | P a g e
Authority of Principals
● Each member will be affected by the combination of monetary transactions and legal
matters.

● Every partner should be impacted by the combination of financial transactions and

legal issues.

● We had intended to keep a specific amount of profit for ourselves during the first few
years. However, because each partner will be in charge of a different department, their
payment will be determined by their working hours and duties.

● Despite the fact that it is an online business, we will still rent a space to conduct all of
our operations

Management Team Background

Marketing Team

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 Management Team

Accounts & Finance Team:

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Roles and responsibilities of members of the organization
Name Designation Roles and Responsibilities
Fariha Kabir Esha Chief Executive Officer
(CEO)
Md. Ashraf Hossain Chief Financial Officer
(CFO)
Sadman-al-Islam Abeg Chief Marketing Officer
(CMO)
Fabiha Zabeen Neha Chief Operation Officer
(COO)
● Handling core activities
as well as funds and
resources.
● Directing the planning
and execution of the
overall organization's
business strategy.
● The CEO is ultimately
accountable for a
company's financial
results.
● Setting a standard for
workplace environment
and culture.
● Cash flow monitoring
and financial
management.
● Examining the
company's financial
strengths and
shortcomings and
making strategic
recommendations.
● Balancing income and
costs.
● Supervising the
planning, growth, and
implementation of a
company's advertising
and marketing
initiatives.
● Monthly or yearly
promotional campaign
creation.
● Undertake market
research.
● Create contents for
media platforms,
websites, and SEO.
● Creating and executing
business operations.
● Creating policies that
advance the company's
culture and vision.
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Md Mahedi Hasan Ratul
● Supervising company
operations and
executive work.
Chief Technology Officer ● In charge of company’s
(CTO) & Human Resource technological resources,
Manager (HRM) including their growth,
execution, maintenance
and analyzation.
● Plan, guide, and
collaborate an
organization's
administrative
functions.
● Managing the
recruitment and
selection process,
conducting interviews,
and hiring of new
employees.
● Consulting with senior
executives on strategy
development; and serve
as an intermediary
between an
organization's
management and its
staff.

Assessment of Risk
Challenges

Every industry comes up with new challenges and barriers every day. Our business has
challenges as well. Even though we will be focusing heavily on marketing to educate our
consumers, there are other challenges that needs to be eliminated though other ways. First of
all, the key challenge from our end will be managing the people who will be working on the
ground level. We will need to educate them how to take care of the plants. For these challenges,
we will be hiring the right people for the business and arrange monthly training also. With
these, we hope to encounter those challenges.

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Contingency Plan

Every business needs a plan B. Though we will be rigorously trying to make our short term
and long-term goals successful, still there might arise some situation that might force u too
pivot and improvise. We are ready for those challenges also. Our contingency plan contains-

• As our business is heavily focused on B2C, educating them would be a big problem.
People still consider plant as a lifestyle product rather than a necessary product. So, it
might take a longer period of time to convert them. For that period, we would be
focusing more on B2C companies. Corporate companies, Gov’t offices need plants and
services also. We would focus more on B2B if our awareness phase takes longer period.

• Our short-term goal is to be an e-commerce platform for everything that needs for urban
gardening. But if our targets don’t match with our results, we would try to pivot. We

54 | P a g e
 would create a marketplace for all the plant sellers and maintenance service providers
who would use our platform to sell their product. We would basically try to bring every
plant seller under the same platform.

• We have already stated that we would make an ad funnel to ensure maximum output
for our upcoming campaign. But if that doesn’t live up to the mark, we would gradually
start doing traditional ATL marketing also. This would fill up the gaps created during
BTL marketing.

Financial Plan

Sales Budget

Assumptions:
1. We have assumed that we started our product sales with 90 units from January.
2. As we will be incurring expense for marketing from January to May and July. There
is a steep rise in sales of our products and service.

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Assumptions:
1. The Sales unit growth increases by 10% every year.
2. We assumed to keep 20% of the inventory.

Operating Cost

Assumptions:
1. We will have 5 staffs for our business. Everyone will be compensated with 26,000
BDT every month.
2. The Delivery Expense has been calculated in a manner that every delivery required 60
BDT expense for Bitopi.
3. The Design expense includes customized vases expense to design.

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Pro Forma Income Statement

Assumptions:
1. The Service Revenue between June to September have been lower because of rain.
People do not tend to take services in rainy days. Besides, even a business faces
difficulty to meet requirements in time during rainy days in Dhaka.
2. The Website Development will be a one-time cost for us.

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Assumptions:
1. In 2022, the loss will be huge due to website development and low sales.
2. In 2023, the losses will litigate. But the interest expense will be added because
Bitopi took a loan of 800,000 BDT in 2022 and they cannot pay the principle
till 2027 or 2028.
3. Salary & Wages Increment 3% per year.

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Pro Forma Balance Sheet

Assumptions:
1. In 2022, Bitopi had total 18 Lac BDT. However, due to cash burn nearly 5 Lac 60
thousand in December the total asset stood on 12 Lac 40 thousand BDT valuation.
The cash burn will continue till 2023.
2. According to Bangladesh rule, no banks are not allowed to charge more than 4%
annually interest (Express, 2022).

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Break Even Analysis

Assumptions:
1. As we are serving products and packages both, the break-even point has to be calculated
in sales mix method. In our assumption from sales budget 2022, we will sell 100 units
of products when we sell 10 units of our service package. That Means Products: Service
= 100:10.
2. Break Even Point in Unit= Fixed Cost/ Weighted Contribution Margin

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 3. Break Even Sales in Unit= Break Even Point in Unit*(100/ (100+10)) for Product and
(10/110) for Service Packages.
Contribution Margin of Product or Service
4. Weighted Average Contribution Margin Ratio=
(Selling Price of Product*10) +
(Selling Price of Service*1)

5. Total Break-Even Sale= Fixed Cost/ Weighted Average Contribution Margin.

Selling Price* Proportionate Unit (1 for Service 10 for Product)

* Total Break-Even
6. Break Even Sale= Sale
(Selling Price of Product*10) + (Selling Price of Service*1)

7. The variable costs of a product and Fixed Expenses are showed.

Break Even Chart:

Break Even Analysis

Year Total Expenses
6000000
Total Revenue Fixed
5000000

4000000

3000000

2000000

1000000

2022 2023 2024 2025 2026

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Assumptions:
1. We will incur loss from 2022 to 2023. In the middle of 2024, we will reach the break-
even sales hopefully.
Sources and Applications of Funds
Sources:
The entrepreneur team consisting 5 members of us has contributed total 10 Lac Taka. The
amount of money has been described below.
Fariha Kabir Esha 3,00,000 BDT
Md. Ashraf Hossain 2,50,000 BDT
Fabiha Zabeen Neha 1,50,000 BDT
Md. Mahedi Hasan Ratul 1,50,000 BDT
Sadman-al-islam Abeg 1,50,000 BDT
Total 10,00,000 BDT

Rest of the 8 Lac taka has been brought up as loan from banks with 4% interest charge annually.
In summary, we will be using our fund and loan to operate our business.
Application:
The funds will be used to operate in our business. The huge investment of 18 Lac Taka will be
mostly used for marketing expense, website development & maintenance.

References

Express, 2022. Bangladesh Bank frames policy on startup financing. [online] The Financial
Express.
https://thefinancialexpress.com.bd/economy/bangladesh/bangladesh-bank-frames-
policy-on-startup-financing-1617159032
Express, T., 2022. Startup boom in Bangladesh. [online] The Financial Express.
https://thefinancialexpress.com.bd/views/views/startup-boom-in-bangladesh-
1658303801
The Daily Star. 2022. Preparing Bangladesh for the Fourth Industrial Revolution (4IR).
https://www.thedailystar.net/recovering-covid-reinventing-our-future/fourth-
industrial-revolution-and-digital-transformation/news/preparing-bangladesh-the-
fourth-industrial

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Appendix
Market Research Data (Perspective from Customers)

Above are the demographic data of the customers. 76.1% of 46 participants said they or their
family buy plants. We have gathered data for those who buy plants and who do not. At first,
the plants customers perspective has been shown below.

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We even tried to reach those customers who are not interested into buying plants. We tried to
figure out why they do not buy plants so we can dive deep into making them potential
customers in future.

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In conclusion, there is a high demand for those who buy plants and those who do not. Those
who do not buy plants, most of them want someone to take care of those. So, there is a chance
we can shine in this business.
List of Plants Suppliers Online

Name Link
Plant shop https://www.facebook.com/plantshopbd/
'Chitra' Brikkho https://brihaat.com/
Haat
Plants and pots https://www.facebook.com/plansandport/
Plant affairs https://www.facebook.com/plantAffairs/
My garden bd https://www.facebook.com/mygardenbd/
Recall green https://www.facebook.com/recallgreenpage/
Elevate agro https://www.facebook.com/ElevateAgro
BD rose garden https://m.facebook.com/BD.RoseGardenOfficial/?_rdr
Root shop bd https://m.facebook.com/RootShopBD/?_rdr
Durba https://m.facebook.com/Durbaindoor/?_rdr
Sky flora https://www.facebook.com/SkyFlora.org/
Jungle book https://www.facebook.com/Jungle-Book-
138070852903447/
Beauty green bd https://www.facebook.com/beautygreenbd/
MAA Nursery BD https://www.facebook.com/maanurserybd/
BRAC Nursery https://www.facebook.com/BRAC.Kanon/
Cactus, Orchid, and https://www.facebook.com/cactus.orchid.sacculents/
other plants world
নীস োর বোগোন বোড়ি https://www.facebook.com/Nishurbagan/
Beauty Green BD https://www.facebook.com/beautygreenbd/
অন্তর-বন https://www.facebook.com/antorbon/
Root Shop BD https://www.facebook.com/RootShopBD/
The Jungle Project https://www.facebook.com/jungleprojectdhk/
Cult: Roots https://www.facebook.com/Cultrootsbd/
Green roof ltd. https://docs.google.com/document/d/1jaw54CdjF34h6zVu
D0BlJDm9Rcl8Y9hIk6NCDcXf4g0/edit
Green Inside https://www.facebook.com/greeninsidebd/

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 Plants and Pots https://www.facebook.com/plansandport/
Plants & pot shop https://www.facebook.com/Plants-pot-shop-
108577744292152/
My garden bd https://www.facebook.com/mygardenbd/
Tree friend https://www.facebook.com/TreeFriendbd
Green https://www.facebook.com/greenmy/
Farzeen's Garden 1 https://www.facebook.com/farzeensgarden1/
Garden of Dreams https://www.facebook.com/GARDENOFDREAMSS
Garden.com.bd https://www.facebook.com/garden.com.bd/
The Garden Corner https://www.facebook.com/TheGardenCorner01/
Metal Garden https://www.facebook.com/metalgarden2/
চক্কর https://www.facebook.com/COKKORBD/?ref=page_interna
l
NR Garden https://www.facebook.com/plantscarenadsale/?ref=page_i
nternal
Be-leaf https://www.facebook.com/Beleaf123
FarmsHouse BD https://www.facebook.com/TheFarmsHouseBD/
Gardener's Choice https://www.facebook.com/GardenersChoiceBd/
Bd
Trees' corridors and https://www.facebook.com/TreesCorridors92
home decor
Plant BaZaar BD https://www.facebook.com/plantbazaar.bd/photos/?ref=pag
e_internal
Green Corner-গ্রীন https://www.facebook.com/GREENCORNER9314/
কর্োর
ণ
Plant Place by https://www.facebook.com/plantplacebysuborna
Suborna
বুসের বোড়ি https://www.facebook.com/ShobujerBari.BD
Home adorno https://www.facebook.com/Homeadorno/
Proplanters https://www.facebook.com/proplanters/
Decor to adore https://www.facebook.com/Decortoadorebd.co/
Tree friend

Websites:
Name Links
Recallgreen https://www.recallgreen.com/product-category/greenmeal-
food/beverage-snacks/
Brikkhobazaar https://brikkhobazar.com/?fbclid=IwAR27IDOJ9W2BkbhdJ1kv7FGyZnB
3U_oHaUhioEXlFfjvYYfbjfYmvOhF-Iw

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Contribution

Name Contribution
Md. Ashraf Hossain Financial Plan, Industry Analysis, Executive
Summary, Market Segmentation,
Fariha Kabir Esha Description of the Venture, Business Model
Canvas, List of Plants Supplier
Mahedi Hasan Ratul Introduction, Industry Analysis, Packaging
Plan, Business Model Canvas, Market
Segmentation
Fabiha Zabeen Neha Organizational Plan, Pro Forma Income
Statement and Balance Sheet, Product Price
List
Sadman-al-islam Abeg Marketing Plan, Operational Plan,
Contingency Plan

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