Collaboration

between

Lululemon
&
Nintendo
Lululemon
• Lululemon, a Canadian yoga apparel brand with
yearly turnover of roughly three billion dollars, is
now worth nearly seven billion dollars.

• A lifestyle brand that goes beyond being some

products to buy

• lululemon vision to be a community hub where

people could learn and discuss all the physical
aspects of mindfulness, healthy living, and living
a life of possibility.
Nintendo
• Fusajiro Yamauchi created Nintendo in 1889 as
a Japanese multinational consumer electronics
and video game corporation.

• Nintendo is the world's 312th most valuable

business and one of the most successful gaming
firms, with a current market valuation of more
than $48.87 billion and total sales of $14.06
billion.

• Nintendo’s vision is to Innovate and Engage

People
Rational for the collaboration between
Lululemon Athletica Inc. & Nintendo (Nin Mon)

Health -Both brands promote living healthy life.

Nintendo has created a gaming console that supports active playing, and collaboration with
Lululemon's active apparel will enhance collaboration visibility with loyal customers of both brands.

Yoga– Lululemon was incorporated with an idea of preparing yoga wear. One of the most successful
Nintendo game is Yoga-Master.

Old-New - while Nintendo has more than 130 years of history, Lululemon is very young created at
the turn of the century.
Learning during the
creative thinking with
Debbie
• Self motivated

• Thinking differently

• Thinking out of the box

• Thinking with no barriers

Self reflection
• More imaginary, using digital tools to
create new collaboration between two
distinct brands.
• Solving multiple problems
• Gained researching ability.
• Generating creative ideas.
• Became more confident and self
motivated.
Reflection of creative thinking
in collaboration
• Able to understand the brands and can choose two
unique brand to collaborate from different industry
which strongly influence the young buyers.
• While the apparel brand studied is focused on healthy
living the gaming brand focus on moving users from
couch to being active using consol.
• Collaboration of a sports attire and gaming company.
This is a out of box collaboration based on one pivot
for both brands – put your consumer as ease, happy
and healthy.
• Core brand value of Lululemon which sync with
Nintendo are Global presence, healthy lifestyle, being
active.
• Able to use the creative thinking to develop new
market, product and placement strategy for the
collaboration
Conclusion
The creative thinking behind this collaboration
between Lululemon and Nintendo is to merge and
bring together two different target market (Millennials
and gen-Z). Where the generation millennial are
focused on quality, healthy lifestyle and products
which are both available in physical shops and online
– Lululemon. The generation Z spending most of their
free time online or gaming console – Nintendo. The
uniqueness of this collaboration is that the gen-Z
brand is more than 150 years old. While the millennial
generation brand – Lululemon is pure millennial brand
of 1998.