Group 10

eToro has faced several difficulties while entering the US market. Some of the main challenges that
eToro has faced are regulatory compliances, Competition, Market saturation, Brand recognition,
Limited product offerings, Currency offering etc. So to further expand and establish itself in the
market, it could take the following plan of action:

• Expand product offerings: eToro could expand its offerings beyond just stocks and crypto,
and include other asset classes such as mutual funds, bonds, and ETFs to cater to a wider
range of investors.

• Localize content and services: eToro could create localized content and services for the US
market, such as news and analysis specific to US markets and regulations, and customer
service support that is available during US business hours.

• Increase brand awareness: eToro could increase its brand awareness in the US market
through targeted advertising, social media campaigns, and partnerships with US-based
companies, influencers, and media outlets.

• Comply with US regulations: eToro should continue to comply with all US regulations and
seek regulatory approval for any new products or services it plans to launch in the US
market.

• Improve user experience: eToro could improve the user experience of its platform to make
it more appealing and accessible to US investors. This could include simplifying the user
interface, adding educational resources, and improving the mobile app experience.

• Offer competitive pricing: eToro could offer competitive pricing, such as lower trading fees,
to attract new users and remain competitive with other investment platforms in the US
market.

• Expand partnerships: eToro could form partnerships with US financial institutions to

increase its reach and credibility in the US market. These partnerships could help eToro gain
access to new users and expand its product offerings.

• Continue innovation: eToro could continue to innovate and differentiate itself from other
investment platforms in the US market. This could include developing new products and
features, such as a robo-advisory service or social trading tools that are tailored to the
needs of US investors.

Overall, eToro will need to remain focused on providing value to its US customers, complying with
regulations, and differentiating itself from competitors to succeed in the US market. By following
this plan of action, eToro can establish itself as a reputable and successful investment platform in
the US market.

Submitted by:
Aparna – F2022012
Aryan Bhageria – F2022013
Kautubh Nimbalkar – F2022026
Sananda Maity – F2022041
Siddhi Shinde – F2022051
Ziyadali Amlani – F2022062