Data Fallacies

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GECKO BOARD.COM

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CHERRY PICKI NG
Selecti11g r'es ults tl1at fit your clai 111 a11d excludi11g
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tl1ose that cl o,11't.


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DATA OREO.GING
Repeatedly testj11g 11e\v hypothes,es against t:t,e sa1ne
set of data, faili11g to ack,10\vled ge tt1at 111ost 1

correlatio11s \Viii be tl1e result of cl1ar1ce.


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WANTED
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I REWARD
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COBRA EFFECT
Setti11g a11 i11cer1tive tl1at accide11tally produces tl1e
opposite result to ti1e 011e i11te11ded. Also k11ow11 as a
Perverse l11centive.
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FALSE CAUSALITY
Falsely assur11i11g wl1er1 two eve11ts appear related
that or1e 111ust l1ave caused tl1e otl1er.
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SAMPLING BIAS
Drawing co11clusions fro1ll a set of data that is11't
representative of the populatio11 you're trying to u11dersta11d.
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GAMBLER'S FALLACY
Mistakenly believing tl1at because so1netl1ing tlas
happened ,nore frequer1tly tl1ar1 usual, it's no\v 1.ess
likely to l1appen i11 future {a11d vice versa).
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REGRESSION TOWARDS THE MEAN


Wl1e11 somethir1g l1apper1s t11at's ur1usually good or
bad, it \Viii revert back towards the average over ti111e.
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SIMPSON'S PARADOX
Whe11 atrer1d appears i11 differe11t subsets of data but
disappears or reverses when the groups are con1bi11ed.
OVERF I TT l ti6 JUST RIGHT
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OVERFITTIN G
Creati 119 a model that s overly tailored to the datayou
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f1ave ar1d r1ot represe11tative of tl1e ger,eral tre11d.


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PUBLICATION BIAS
l11teresti11g research fi11dings a~e n1ore likery to be
pu blisl1ed, disto11i11g our i1npressio11 of reality.
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SURVIVORSH IP BIAS
Drawir1g conclusions fro111 a11 i11co1nplete set of data,
because tl1at data has 'survived' sorne selectior1 criter,ia.
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GERRYMAN DERING
Ma11ipulati11g the geographical boundaries used to
group data in order to cha11ge the rest1lt.
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HAWTHORNE EFFECT
The act of ,nonitoring s01l1eor1e cas1 affect tl1eir
bel1aviour, leading to spttrious fi11dings. Also k11own as
tl1e Observer Effect.
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MCNAMARA FALLACY
Relyi11g solely 011 ,netrics i11 Gon1prex situatlor,s ar1d
losir1g sigllt of the bigger picture.

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DANGER OF SUMMARY METR ICS


011ly looki11g at su,1nma ry metfics and r11issing big
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differences it1 ti1e raw data.

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