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Ambani outpaces

Biyani (Reliance
buying Big Bazaar)
PRESENTED BY -
OSD Group 9
Introduction

Issues of Future Group that lead


to its downfall

Contents
Factors that made Reliance
invincible

Organizational Structure and Design of


Future Group

Organizational Structure and Design of


Reliance Industries

How Reliance handled the situation


Introduction
In August 2020, Reliance signed an agreement to buy Future Group's retail, wholesale, logistics,
and warehousing businesses for $3.4 billion. This acquisition allowed Reliance to expand its
retail footprint in India and strengthened its position as the country's largest retailer.

Prior to the acquisition, Biyani's Future Group had been struggling with debt and was in talks to
sell its businesses to Reliance. However, the deal was challenged by Amazon, which had
invested in Future Coupons, a Future Group entity. Amazon argued that the deal violated its
agreement with Future Coupons, which gave it the right of first refusal if Future Group were to
sell its businesses to a third party. The case is still ongoing.

In contrast, Reliance has been expanding rapidly in recent years through various acquisitions
and partnerships. It has diversified into sectors such as telecommunications, digital services,
and energy, and has become one of India's most valuable companies.

Overall, Ambani's Reliance has outpaced Biyani's Future Group due to its strong financial
position, strategic acquisitions, and diversification into various sectors.
Issues of Future Group
that lead to its downfall
Inability to COVID-19
Heavy debt Over-expansion
compete with pandemic
burden Future Group had expanded
rapidly in the past, opening
online retailers The COVID-19 pandemic had
Future Group had accumulated a significant impact on the
a significant amount of debt, several new stores and launching Online retailers such as Amazon Indian economy and the
which had been a concern for new businesses. However, this and Flipkart had captured a retail sector. Future Group
investors for several years. This expansion was not always significant portion of the Indian was forced to shut down its
was mainly due to the profitable, and the company retail market. Future Group was stores during the lockdown,
acquisition of Bharti Retail, struggled to generate enough slow to adapt to the changing resulting in a significant
which added to the company's revenue to cover its costs. In market conditions and did not decline in revenue. The
debt burden. The high debt some cases, Future Group had to invest enough in its online company had to lay off
levels made it challenging for shut down stores that were not presence. As a result, the company several employees and
the company to invest in performing well, which affected faced intense competition from renegotiate rent agreements
growth initiatives and generate the company's financial online retailers, which affected its with landlords to survive.
profits. performance. revenue and profitability.
Factors that made Reliance
invincible

Diversification

Strong financial position

Innovation

Leadership
Organizational Structure
and Design of Future Group

Decentralized
Slow adoption of
Organizational
technology
Structure

While this can be an advantage in terms of flexibility Future Group was slow to adopt new technologies
and innovation, it can also lead to a lack of and e-commerce. While other retailers were investing
coordination and consistency across the in online platforms and digitizing their operations,
organization. This structure may have led to Future Group was slow to react. This led to a decline
communication gaps, siloed decision-making, and a in sales and market share as more consumers shifted
lack of cohesion across the company. towards online shopping.
Organizational Centralized organizational structure
Reliance Industries Limited (RIL) has a highly centralized organizational

Structure and structure, with a clear chain of command and a well-defined hierarchy.
This ensures that decisions are made quickly and efficiently, and that
everyone in the organization knows their roles and responsibilities.

Design of
Acquisition Strategy
Reliance The company has acquired several companies in recent years, including

Industries
Jio, Netmeds, and Hamleys, among others. These acquisitions have
helped Reliance to expand its reach in the telecommunications, e-
commerce, and retail sectors, among others.

Technology & Innovation


The company has implemented several technological solutions across
its supply chain, including advanced data analytics, AI-powered
Back to Agenda Page inventory management systems, and blockchain-based traceability
systems.
How Reliance handled
the situation
Pursuing the deal Confidence in its legal position

Negotiating with Amazon Seeking regulatory approval

Building public support Engaging with stakeholders

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