Question Bank

Sr. No. Questions Chapter

1. Define Retailing. Explain the functions performed by Retailers. Ch.1.
2. Types of Retailers. Ch.2.
3. What are the unique customer benefits offered by three channels: sores, Ch.3.
catalogs and Internet?
4. Issues in multichannel retailing Ch.3.
5. Explain the opportunities for retailers to develop sustainable competitive Ch.5.
advantage.
6. What different strategic growth opportunities can retailers pursue? Ch.5.
7. Explain the four approaches that retailers can take when entering non- Ch.5.
domestic markets.
8. Explain the stages in Strategic Planning process. Ch.5.
9. Write in detail about various unplanned locations. Ch.7.
10. Describe types of shopping centers. Ch.7.
11. Why are some locations particularly well suited to specific retail strategies? Ch.7.
12. What factors do retailers consider when deciding on a particular site? Ch. 8.
13. Explain Huff’s Gravity model for evaluating sales for a store site. Ch. 8.
14. What is a Trade Area? How do retailers determine trade area. Ch. 8.
15. What are the factors considered when evaluating an area for store locations? Ch. 8.
16. Define Destination Store, Parasite Store. Ch. 8.
17. What is Omni-Channel Retailing? Explain its advantages and Limitations. Omni-Channel
18. Types of Store Layout. Ch. 18
19. Elements of Store design. (1. Layout, 2. Signage & Graphics 3. Feature Ch. 18
Areas)
20. Visual Merchandising Ch. 18
21. Planogram Ch. 18
22. Role of Atmospherics in Retail Store. Ch. 18
23. Presentation techniques in Retail Store. Ch. 18
24. Inventory Shrinkage Ch. 17
25. Shoplifting Ch. 17
26. Techniques of controlling cost. Ch. 17
27. Steps in the Process of Managing Store Employees Ch. 17
28. Process of Merchandise Planning Swapna Pradhan
(SP)
29. The Model Stock Plan SP
30. Process of Merchandise buying/procurement SP
31. Private label brands. Advantages and Disadvantages. SP
32. Creation process of private label brands SP
33. Category management business process SP
34. Category marketing strategies. (Traffic building, transaction building, Turf SP
defending, Profit Generating, Cash Generating, Excitement Creating, Image
Enhancing)
35. Customer Service Strategies Ch. 19
36. The GAPS Model for Improving Retail Service Quality Ch. 19
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37. Service Recovery and its steps Ch. 19

38. Franchising, Advantages and Disadvantages Manish Sidhpuria
(MS)
39. Types of Franchising and Types of Franchisees MS
40. Franchise Agreement Notes
41. Franchise Disclosure Document (FDD) Notes