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AUDIENCE AND
MARKET INSIGHT
finals

Monta, Kristina Maria Concepcion P.

BAPR 1-2D
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Content:
I. Social Media Advertisement
Pick one (1) social media ad
a. The message of the ad and its target audience
b. Advantage of this ad over ads that are shown in print or tv
c. Propose a better and creative concept

II. Two scenarios in which customer loyalty and

satisfaction can be destroyed and built

III. Two ways of attracting and retaining customers

IV. Ethical choice of market targets and its

importance in Advertising and Public Relations

V. Differentiate customer behavior analysis from

customer behavior analytics

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I. Social Media
Advertisement
The social media
advertisement I chose is
from a brand/company
called braboom or The
Original braboom. An
Instagram shop that sells
adhesive push-up bra,

breast tapes, and nipple

covers - essential for all
the women out there.

Their Social Media Accounts:

IG: @braboom.ph
FB: Braboom PH
Shopee: Braboom PH

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a. The Message of the ad

and its Target Audience:
As you can see in the picture, the ad itself is very
simple and straightforward. It shows that
wearing an adhesive push-up bra makes a
significant difference. They even added a brief
caption that makes you curious about their
product. They want to deliver the message that

their products are very effective. The before and

after pictures are extremely helpful to gain
attraction. Women of different ages, forms, and
sizes are obviously their target audience.
Especially to those women who want to enhance
their breasts - and there’s nothing wrong about
that. Obviously, the brand wants to cater to the
needs of a woman.

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c. Propose a better and

creative concept

If I were to propose a better and creative

concept for the ad that I chose:

I would like to retain their layout because

it’s their branding and I personally love it -

very girly and feminine. I would like to

eliminate the text “Adhesive Push-up Bra”
because I would like the audience to guess
what product is being advertised. I will
advertise it in a GIF form instead of a
steady picture because it is more fun and
interesting to look at and there will be a
text at the end, “Magic!”

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II. Customer loyalty and

Satisfaction can be
destroyed and built
First scenario:

There are brands or companies that give

their customers a loyalty card - in which
they can avail of a free product or service if
they purchased a certain amount of their

product/services. Customer loyalty and

satisfaction can be built through this
however if you fail to grant their loyalty
card perks, this relationship can be
destroyed immediately.

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II. Customer loyalty and

Satisfaction can be
destroyed and built
Second Scenario:

There are restaurants that offer unlimited

samgyupsal - it’s currently very famous in our
society. For 499, you can eat as much as you can. It
comes with side dishes, soup, cheese, egg, and
more. It actually varies on
the restaurant. Customer
loyalty and satisfaction can be built through this
however if you fail to cater to one of these
inclusions, such as pork or beef, customers will be
disappointed and they might not go back to your
restaurant.

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III. Attracting and

Retaining Customers
1st:

If you own a company or restaurant and you have a

newly open branch, you can have special promos
or offers if they get to visit it. For example, if you
own an optical/eyewear shop, you can attract
customers by giving free eyewear to the first 5

customers, free eye checkups on the day of

opening, and to retain the customer, if they
purchased an eyeglass, they should have lifetime
perks such as free cleaning of their eyeglasses.
Offers and promos are some ways to attract and
retain customers.

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III. Attracting and

Retaining Customers
2nd:

If you own a restaurant, you can offer a promo

to customers a free meal on their birthday or
birthday month. They can avail of this promo
only if they bring a plus one. A lot of restaurants
does that and it’s very
effective. Through this,
you can attract customers and retain them as
well. If you fail to accompany this benefit, your
relationship with them will be tainted.

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IV. Ethical choice of target

market and its importance
in ADver and PR
Ethical Choice of Market Targets:

Comes from the word “ethical” meaning you’re dealing

with morals. In an ethical choice of market targets, the
marketer must consider their target markets extremely
well. They must not take advantage of a vulnerable
group of people such as children. They should avoid
ethnic profiling of minority
groups. Marketers must
deliver needs and services based on the consumers’
traditions and cultural backgrounds.

Why is it important?

It is essential for Advertising and Public Relations

because if you were careful in targeting your market,
there will be less damage to control in your company or
brand. If you consider these factors, you’ll be able to
connect to more consumers because they trust you
and your brand. They will feel safe and accepted.

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V. Customer behavior
analysis vs. Customer
behavior analytics
Customer behavior analysis: It establishes a framework
for effectively collecting, evaluating, and utilizing client
data. It's a method that gives you an understanding of
client behavior, as well as the causes and influences
that lead to it.

Customer behavior analytics: It’s the raw data

generated from what consumers do or don’t do. For

example, inside a product application, mobile app, or
website. Even canceling subscriptions and abandoning
a shopping cart - can be measured and optimized.

The difference between these two are analytics is a

broader term than analysis. Meaning when you are
using customer behavior analytics, it’s deeper, wider,
and broader. The data you can gather is more
extensive than the analysis. Customer analysis is a
subcomponent of analytics - meaning it’s more shallow
and easy to understand. However, both aim to provide
information about the behavior of a consumer.

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THANK
YOU!

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