Sahil Bambade

HAP Adhoc Report

Brief history and significant events

Hatsun agro product ltd. Has been committed to enriching the lives of customers by providing a
range of high-quality dairy products.
Hap manufactures and markets products that cater to both cooking and consumption, like, milk,
curd, ice creams, dairy whitener, skimmed milk powder, ghee, paneer and lots more.
Our brands have become household names in over one million indian houses. Arun ice-creams,
arokya milk, hatsun curd, hatsun paneer, hatsun ghee, hatsun dairy whitener and ibaco have
become popular choices across the country. We also have a healthy global presence with dairy
ingredients exported to 42 countries around the world — primarily in america, the middle east
and south asian markets.
Our key focus is on delivering quality, and to that end, we have a technically advanced system
that works in accordance with time-tested business processes across our 20 plants. To cater to the
dairy requirements of a greater number of families, we are always on the lookout for markets
waiting to be discovered.
Our brands enjoy considerable share in the states of tamil nadu, andhra pradesh, telangana,
karnataka, puducherry, kerala, maharashtra, goa, gujarat, chhattisgarh and odisha. This is made
possible by the overwhelming feedback from our consumers about the quality of our products.
As always, we are grateful for their appreciation, and will continue to develop our products aided
by our prolific research & development team.
Hap meets more than 80% of its industrial power requirement from renewable sources.
History:
 Founded by rg chandramogan in 1970, hatsun started producing ice cream under its
flagship brand arun. In 1993, it started marketing fresh milk in pouches and from 2003, it
began manufacturing dairy ingredients. It launched arokya milk in 1995.
  In 2012, hatsun agro product introduced a new range of ice creams under the brand ibaco,
and acquired jyothi dairy in the following year.
 In november 2013, the company introduced digital payments to farmers for procurement
and moved to a 100% cashless mode by october 2015.
 Since 2005, the company has been collaborating with the tamil nadu agricultural
university (tnau) to commercialise its high–yielding, protein–rich hybrid napier green
fodder.

Awards and Recognitions

In February 2018, the Indian Dairy Association awarded Patronship to R.G. Chandramogan ( chairman)
in recognition of the valuable services rendered by him in furthering the cause of the Indian Dairy
Association and the dairy industry, through planning and development

2. Major focus areas and important products.

Arun Icecreams
Arun Icecreams has been a customer favourite for many years and for many reasons. e brand has always
had a focus on delivering innovation in terms of flavours and variants. Over the years, Arun Icecreams
has launched a spate of variants, adding to existing categories like bars, iCones, cups, tubs and
specialities. e brand is expected to keep adding to its ever growing list of products going forward.

Arokya:
Introduced in 1995, Arokya has steadily built a reputation of trust among millions of customers in South
India. The brand recently set foot in Maharashtra as well, and will be looking to expand its reach in the
years to come.
Arokya Paneer
Made naturally with lemon, Arokya Paneer is fresh, soft and succulent, and is perfect for a wide range of
recipes
Arokya Standardized Milk
With a fat content of 4.5%, Arokya Standardized Milk is ideal for everyone in the family.
Arokya Full Cream Milk
With 6% fat, Arokya Full Cream Milk is rich in cream, making it a favorite among kids. They can pour it
cold on top of their breakfast cereal or just drink it plain. Delicious either way.
Arokya Toned Milk
A healthy choice, Arokya Toned Milk with a fat content of 3% is good for families, and provides a
balanced mix of essential nutrients.
Arokya Double Toned Milk
With 1.5% fat, Arokya Double Toned Milk is the right beverage for seniors and diet conscious
consumers.
Arokya Curd
Arokya Curd gives customers the perfect accompaniment to all their meals. The curd is thick and
delicious, and is consistent to the last drop.
Hatsun:
The Hatsun brand also covers a range of convenient products to help enhance the quality of meals and
beverages. e 99% fat-free Hatsun Skimmed Milk is a healthy choice for customers on a diet; Hatsun
Dairy Whitener complements your beverage of choice nicely; Hatsun Ghee, Table Butter and Cooking
Butter can lift up the taste of any recipe by a couple of notches.
Ibaco:
Ibaco started out with a view to give customers the chance to craft their very own sundaes. Almost a
decade after the brand’s launch, ibaco has expanded into other products including the popular ice cream
cakes, ice cream shakes, cold brews and more. Ibaco ice cream cakes are being consumed by people of all
ages. e brand has added even more flavors to its collection this year – some inspired from our very own
ice cream flavors, others entirely new creations. So, no matter what the occasion, customers have even
more to choose from
HAP
HAP also has a heavenly range of kulfis with a mix of traditional flavors like badam, malai, coconut
jaggery, rabadi, mango, rose gulkand and pink guava, and more contemporary variants like Dry Fruit and
Fig & Honey.

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Santosa
Making sure our cattle stay healthy is a responsibility we take very seriously. Santosa Cattle Feed
provides the right amount of nutrition to our animals, to ensure a good yield, year after year. e brand has a
number of products to satisfy a wide variety of needs.

Santosa Cattle Feed: provides the right amount of nutrition to our animals, to ensure a good yield, year
after year. e brand has a number of products to satisfy a wide variety of needs.

Santosa Bypass Pellets

A top-of-the-line flagship product, the pellets increase milk yield and quality, contributing towards the
income from dairying activities.
Santosa XL
Santosa XL is a premium product that helps meet the high protein requirement of cattle.
Santosa Season Special
One of Santosa’s most unique products, the newly launched Season Special, as its name suggests, is made
from select seasonal ingredients ideal for desi cows.
Santosa Calf Starter
Santosa Calf Starter covers the nutritional requirements of calves. It keeps the animals well-nourished,
ensuring a thriving future for farms.
Santosa Cattle Supplement
Supplements are vital for cattle nutrition. Santosa Cattle Supplement improves immunity in cows and
thereby, improves the quality of milk.
Management’s future plans related to products and expansion.
HAP plans to open more HAP Daily outlets in newer markets such as Maharashtra, Kerala, Orissa,
Chhattisgarh, Madhya Pradesh, West Bengal and Jharkhand and deepen its presence in its traditionally
strong markets of Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. HAP aims to be a pioneer and
transform the retail fabric of the Indian dairy industry.
HAP Fresh Dairy Plant Operations upcoming plans: 1. Capacity enhancement of Curd Pouch from 800
Tons Per Day to 920 Tons Per Day for the season 2023. 2. Capacity enhancement of All Other Products
from 190 Tons Per Day to 290 Tons Per Day for the season 2023. 3. New Product Launches for the year
2023-24 - Homogenized Cow Milk, Yoghurt SIP, Pasteurized Fruit Juices, Greek Yoghurt, Skyr etc.

Key management team

Name Designation

Mr.R G Chandramogan Chairman

Mr.S Subramanian Independent Director
Mr.B Thenamuthan Independent Director
Mr.Balaji Tammineedi Independent Director
Dr.Chalini Madhivanan Independent Woman Director
Mr.C Sathyan Managing Director
Mr.K S Thanarajan Non-Executive Director
Mr.D Sathyanarayan Non-Executive Director
Mr.P Vaidyanathan Non-Executive Director
Key Executives
Name Designation
Mr.H Ramachandran Chief Financial Officer
Mr.G Somasundaram Co. Secretary & Compl. Officer

Other important and significant details

Opportunities for the company:
Reduced alternate minimum tax and surcharge reduction for cooperative societies from 18.5 per cent to
15 per cent will benefit thousands of dairy cooperatives in India, translating into higher income for dairy
farmers
An increased allocation of 20 per cent in 2022-23 for the Rashtriya Gokul Mission and National
Programme for Dairy Development is expected to help in increasing the productivity of indigenous cattle
and quality milk production. An almost 60 per cent enhancement in allocation for livestock health and
disease control for 2022-23 over the previous year will ensure healthier livestock.
Incentivising digital banking, digital payments and fintech innovations will create a ripple effect in the
livestock sector through greater transparency by streamlining payments during milk procurement and
other services rendered by livestock farmers.
Despite the intense competition, there is a phenomenal scope for expansion in other States of India where
the consumer behaviour is changing replicating the urban consumption pattern and scope for innovations
in new and varied product development, packaging and presentation