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Brand Book
Brand Book
Brand Book
TYPOGRAPHY
Primary Typeface
Gemulai
abcdefghijklmn
opqrstuvwxyz
Secondary Typeface
Gladiora
abcdefghijklmn
opqrstuvwxyz
SECONDARY LOGO
one body
ABBREVIATED LOGO
O B
one
+
body
+
intimates
=
COLOR PALETTE
#d28b7b #2a6f97
R 210 C 16 R 42 C 86
G 139 M 52 G 111 M 51
B 123 Y 48 B 151 Y 23
K 0 K 3
#edede9 #89c2d9
R 237 C 6 R 137 C 44
G 237 M 4 G 194 M 10
B 233 Y 6 B 217 Y 9
K 0 K 0
#f66547 #2a9662
R 246 C 0 R 42 C 81
G 101 M 76 G 150 M 18
B 71 Y 75 B 98 Y 79
K 0 K 3
ǖFIFD #8bd6aa
R 255 C 0 R 139 C 45
G 207 M 22 G 214 M 0
B 202 Y 13 B 170 Y 43
K 0 K 0
MAIN COLOR SECONDARY COLOR SECONDARY COLOR SECONDARY COLOR
Neutral color. It is used as the main Used for women’s underwear range Used for men’s underwear range. Used fo more sustainable fabric
one, because it has no reference or for Valentine’s day. range.
to gender and emphasizes the
universality of the brand.