LoveBirds

BUSINESS
PROPOSAL
2022
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TABLE OF CONTENTS

EXECUTIVE SUMMERY

COMPANY OVERVIEW

THE PROBLEM STATEMENT

THE PROPOSED SOLUTION

INDUSTRY ANALYSIS
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 CUSTOMER ANALYSIS

COMPETITIVE ANALYSIS

1. Executive summery

For as long as humans have recognized the urge to form romantic

relationships, they have also recognized that finding an appropriate
partner can be challenging, and that sometimes it is useful to get
some help. romantic relationships—their presence,
as well as success or failure—play a central role in individu-
als’ physical and emotional well-being. The need to connect
deeply with others has been described as a “fundamental
human motivation” (Baumeister & Leary, 1995). When that
need is fulfilled by a satisfying intimate relationship, couples
experience better health (Cohen et al., 1998), recover from ill-
nesses more quickly (Kiecolt-Glaser et al., 2005), and live lon-
ger (Gallo, Troxel, Matthews, & Kuller, 2003; Holt-Lunstad,
Smith, & Layton, 2010). Now we are here to help you.

Mission statement
Make strong connection, provide perfect partners, provide platform and
community that creates empowering connections in love, life and work.

Vision statement

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 To create a globally trusted girlfriend app that helps the world to
celebrate each other the joy of love, companionship, friendship without
the boundary.

Aim
Offer a gateway to relationships of love, for a more advanced
generation.

Service offered
App for booking Girlfriend

Target market
Youths 21 to 35 years old because they are more accustomed to using
them on the go, in comparison to older people who take their time
deciding on their preferences and choices.

How to plan on making money

With freemium, we give users access to basic features for free. However,
for the additional price, users can have extra features, account boosters,
an unlimited number of swipes and direct texting.
Advertising is a great way to make extra bucks

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 2. Company overview

Company logo

Company’s name Lovebirds

Type of business Private
Date of 26 MAY 2022
establishment
Company Address Building No. 12, 5th floor, Tower C, DLF Cyber City,
Gurugram, Haryana, 122022
Start-up Capital $5 Million
Product or Service Girlfriend booking app
Main activities Provide girlfriends to lonely youth
Owner name Aditya Mishra
Number of staff 20

CEO and Chairperson: Aditya Mishra

CFO: Sriram Venkataraman
Director: Amit Kumar Mishra
Marketing and Sales Head: AA Rao
Operation Head: SK Breja
HR Head: Mahima Anand

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More about app
The app is simple to use since one has to swipe left and right to accept or
decline a match. The app has various gamification features which give
users the opportunity to earn points and unlock premium features.
The main features
The option is for the information to be added manually by the user. The
required quantity and the level of detail might vary as well. This can
range from a brief bio and a photo to an extended user profile including,
your preferences, interests, education or your pet’s name.
Verification system

There are several verification options:

 Id proof,
 phone number, or
 with a photograph.

Discovery settings

These criteria usually include:

 age (from…to);
 gender;
 distance from one another, etc.

This list can be broadened if your application has a specific topic or is

created for people with a common focus of interest.

Swipe

You need only one gesture to pick a date – swipe left or right. In Tinder,
if you swipe right, you like a person, and vice versa. It is very simple and
that is why it is so addictive. While numerous algorithms display the best
possible matches specifically for you, it remains a pure entertainment for
the final user.

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Matching algorithm
Such algorithms would typically use machine learning techniques to learn
from successful or failed matches and adjust the future suggestions
accordingly, improving their quality and accuracy.
Messaging/Chat

As soon as two people make a match, they can start a conversation.

Messaging is a perfect way to strike up an acquaintance. It is an easy, fun
and engaging way to flirt and get to know one another. You can spice up
your chat with emojis, stickers, or multimedia sharing to make the
experience complete.

Additional features
User communities

To create a more meaningful experience, besides finding a match, we

offer users an option to join interest-based communities and communicate
with like-minded people to better identify a user and adjust matching
recommendations accordingly.

Push notifications

Push notifications help you keep your users engaged at all times. As soon
as there is any activity, such as a new match or a message, a user will get
notified by the app.

Advanced features
Geolocation

As a way to discover new people, geolocation proves to be a very useful

tool. Using your current location, the app can search for matches around
you.

If you are matched with a person who is within your vicinity, you can
skip the flirting and the chatting and go straight to meeting somewhere
for lunch, perhaps go for a bike ride, or participate in any other
interesting dating activities.

Integration with social networks

To add a little more personality to the account, we provide integration

with Instagram. Apart from account photos, other users will be able to see

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what a person posts every day in social media – it can add a couple of
strokes to the final portrait.

Paid features

As mentioned above, premium capabilities and additional features, such

as in-app gifts, profile promotions, or unlimited access to typically
restricted features.

Spam detector

Spam follows us everywhere we go, and dating apps are not an exception.
To help users get rid of annoying messages, we add a spam detector to
the list of features. It works this way: a user gets a notification if the same
message has been sent to several people at once.

Freemium

In freemium, users can sign up and use the basic functionalities of the app
for free, while the app generates revenue either via advertising or
unlocking enhanced features for a fee. Without a barrier to entry,
freemium dating apps often wait to build scale, loyalty, and active users
until they introduce paid features.

Advertising

In-app advertising is a way for the app to generate shared revenue with
advertisers from clicks, views or transactions. The “swipe left or right”
mechanism seems particularly suited for native advertising, ads that
match the look and feel of the media format that they appear in.

In-app advertising is a way for the app to generate shared revenue with
advertisers from clicks, views or transactions. Certain apps and the
“swipe left or right” mechanism seems particularly suited for native
advertising, ads that match the look and feel of the media format that they
appear in.

In-App Purchases: Users Upgrade for Enhanced features

Though basic membership is free, users can pay for extra, enhanced
features. We rolled out their Gold feature, which, for $7.99 a month,
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allows users to view others who have “liked” them already before they
have to like them back. In its most basic functionality, we only reveals
users’ identities once they had both independently matched with each
other. The Gold feature has been added on top of two existing features:
the “OnePlus” upgrade that ranges from $8.99 to $15.99/month, which
allows users to like an unlimited number of people within 12 hours.

3. The Problem Statement

Many users of popular dating apps (especially men) feel dissatisfied with
their experience on these dating solutions. The majority of men struggle
to get matches in significant quantities and many men find that the vast
majority of messaging with matches leads nowhere.

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The lack of focus on the transition to real life dates contradicts the very
nature of being on a dating app, which is to find compatible people to
meet with and date in person.

Therefore, the problem statement is:

How can the mobile dating process be improved in order for higher rates
of real life meet ups between compatible users and an increase within the
number of single people finding dating success in a time efficient
manner?

Research
I spoke to and interviewed multiple users (including both men and
woman) of mobile dating apps and other online dating solutions.

Key Findings
 Lack of Matches (only a small percentage of men get matches in
significant numbers.)
 Limited Responses (girls frequently do not message back after
male users send the first message.)
 Little Interest in Arranging Date (even when the conversation is
going well, users struggle to arrange a real life meet up.)
 Lack of Time (many posts university aged professionals use dating
apps as they have limited time to meet potential partners.)
 Slow Dating Process (dating within social circles tends to
generally be a slow process with significant time between the first
meeting and an actual date.)

4. The Solution
After the research and analysis phases were completed, to tackle the
issues mentioned above, I decided for the solution to be a mobile app
which really focused on date set-up and solved the common user
experience issues on existing dating apps. This includes a 10-message
limit per user once matched, after this either a date is set up within 24
hours or the match expires.

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Here are some of the key benefits for using this overall solution:

5. Industry Analysis
The pandemic threw dating for a serious loop, and not just in the go-
virtual kind of way it did for so many other things, like office-work
arrangements, therapy, and fitness classes. Sure, dating-app use overall
exploded, with Tinder, OkCupid, and Bumble all reporting soaring
numbers of users and dates in 2020. (And in 2021, that momentum only

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rose, with global installs of dating apps ticking up by 13 percent in the
first quarter alone.) But the pandemic also fundamentally altered the
dating scene with regards to how folks are approaching dating once they
hop on all those apps. In fact, the dating app trends for 2022 speak to
more conscientiousness, more empowered sex-exploration, and, yes, a
whole lot more asking, "Are you vaccinated and boosted?"
Overall, experts predict that daters will prioritize their own emotional and
sexual needs to a far greater degree in 2022. “After getting more in touch
with themselves, people are now choosing to pursue relationships in ways
that actually feel in alignment with what they want,”
The adoption of technology has changed the way we connect and
converse with others in our society and dating is no exception. The
prevalence of smart phones mean we are always contactable, social media
allows others to get to know us before we have even met, and dating apps
give us an abundance of choice in a suitable partner or partners.
According to research firm IBISWorld, dating services in the US will be
a $3 billion a year business in 2018, growing since the previous year.
Around 15% of US adults, or around 50 million Americans, say that they
have or continue to use websites or mobile dating apps in their pursuit of
romance. While these numbers are promising, it’s interesting to note that
some sources indicate that revenue growth for the industry is projected to
slow through 2022. Others, however, predict that revenue is expected to
grow 25% by 2020.
While few would be surprised to hear that young adult are active with
online dating, they might be when they realize that those in their late 50s
and 60s are also quite active. From 2013 to 2015, the share of 55- to 64-
year-olds has doubled from 6% to 12%. According to Nielsen data, one in
10 American adults spends more than an hour a day on a dating app.
At its simplest, dating apps generally fall into two categories. On one
hand, there are websites and apps like Match.com and OkCupid which
require users to complete personal essays and personality questionnaires,
which are then used for compatibility pairing. On the other hand, services
like Tinder, Hinge, and Bumble eschew these surveys and essays, instead
requiring that users link up their other social media accounts (Facebook,
Spotify, Instagram). Apps in this second camp automatically populate
users’ profiles. Some might even say that they “work to provide a stream
of warm bodies as fast as possible.”

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When it comes to the most popular apps in the US by audience size,
Tinder, Plenty of Fish, Match.com and OkCupid lead the pack
(respectively). However, when it comes to user engagement, Grindr (12
hours 26 minutes/month), Tinder (2 hours 39 minutes/month), OkCupid,
and Bumble are at the top. And, while Tinder is the most popular among
18-29-year-olds, Match.com is most popular for the 30-44 demographic.
How our business fit into the industry
We provide best app for finding right girlfriend. Our app uses AI
technology to provide best girlfriend to best boyfriend.

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6. Customer Analysis

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Mobile dating apps are mostly used by young people because they are
more accustomed to using them on the go, in comparison to older people
who take their time deciding on their preference and choices.

Usage by age
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Category 1 Category 2 Category 3 Category 4

18-25 26-32 33-41 42+

Aided by the accurate and convenient matching algorithms of the dating

apps, people can make informed decisions and date only those people
who meet their requirements.

With the access to the personal information, one can better understand the
other person’s intentions and interests. A precise background check saves
time and improves the chances of a successful match.

help them find a perfect match, be it a long-term relationship and

marriage or a casual, one-time partner. Thus, the quality of the matching
algorithm is a crucial element of any dating app.

In addition to that, users expect their information to be kept private and

safe. Most people don’t want to display their personal life or simply don’t
feel comfortable sharing their info online.

On the other hand, they want to know for sure that the person they met
online is not a criminal and won’t physically assault them on the first
date. Therefore, you need to find a way to verify user information and
keep it safe at the same time.

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7. COMPETITIVE ANALYSIS

Dating apps generally fall into two categories. On one hand, there
are websites and apps like match.com and okcupid which require
users to complete personal essays and personality questionnaires,
which are then used for compatibility pairing. On the other hand,
services like tinder, hinge, and bumble eschew these surveys and
essays, instead requiring that users link up their other social media
accounts (Facebook, sportify, Instagram). Apps in this second
camp automatically populate users’ profiles. Some might even say
that they “work to provide a stream of warm bodies as fast as
possible.”

When it comes to the most popular apps in the us by audience size,

tinder, plenty of fish, match.com and okcupid lead the pack
(respectively). However, when it comes to user engagement, grindr
(12 hours 26 minutes/month), tinder (2 hours 39 minutes/month),
okcupid, and bumble are at the top. And, while tinder is the most
popular among 18-29-year-olds, match.com is most popular for the
30-44 demographic.

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when it comes to actual ownership by company, these two models become more blended.
The biggest player in the online dating game, the Match Group, dominates 25% of the
market share. The second largest competitor is eHarmony, with just under 12%. Users might
not realize that Match Group actually comprises 45 brands, including big names such as
Match.com, OkCupid, and Tinder, and it IPOed in 2015.

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SWOT ANAALYSIS
STRENTHS
The app diversification allows more extensive access to the client base
and explores new distribution channels. Besides, the corporation may
gather information about users from social media such as Facebook to
gather data and produce the best possible match for people who pick this
service. The data obtained by the firm is critical since it maximizes client
happiness and improves the company’s portfolio.
Most importantly, the platform is inexpensive and straightforward for the
typical user. Such user-friendliness draws many users. Employ newer,
more sophisticated technologies.

WEAKNESS
 New in the markets
 Very competitive industry. We get tough competition from already
setup brand like tinder.
 The corporation makes every effort to protect users’ privacy, there
is still the risk of revealed data.
 The dilemma of users’ inadequate knowledge about one another
increases exploitative and unpleasant user behaviour. As such, the
inappropriate behaviour of certain users may have a severe
influence on the company’s reputation and even increase the
possibility of litigation brought by consumers who this app has
invaded.
 Weaknesses are the areas, capabilities or skills in which we lack. It
limits the ability of the firm to build a sustainable competitive
advantage. Weaknesses come from lack or absence of five key
resources & capabilities - human resources, activities & processes,
financial resources, physical resources such as land, building, and
past experiences and successes.

OPPORTUNITY
 The app can enhance people’s personal lives by facilitating more
advanced tools to build a better engagement experience. This
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 accomplishment will assist in enhancing the company’s business
image and identity.

TREATS
 The main threat that the app currently faces is tough competition,
which is only becoming more robust. The popularity of dating
services and the advent of new mobile applications endangers the
platform’s standing.

THANK YOU FOR YOUR PRECIOUS TIME

BY ADITYA MISHA
NORTHCAP UNIVERSITY
GURGAON

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