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Metatrend #18: Cellular Agriculture & Vertical Farming
Metatrend #18: Cellular Agriculture & Vertical Farming
Metatrend #18: Cellular Agriculture & Vertical Farming
To: renechipana@yahoo.com
Date: Tuesday, February 7, 2023 at 11:07 AM GMT-7
How do you feed 8 billion people, all of whom want access to higher-
quality, more nutritious and lower-cost protein?
Do we raise more cows, pigs, and chicken? Will we be forced to clear-
cut more rainforest to raise grains?
Over the next decade, we are reinventing how we feed a hungry
planet, transforming what we eat and how we grow it.
We are now witnessing the birth of the most ethical, nutritious, and
environmentally sustainable protein production system devised by
humankind.
I’m referring to a field known as cellular agriculture or stem-cell based
meat production, a field that is poised for rapid demonetization. Over
time, producing a cell-based beef burger has fallen 10,000-fold from
$1M/kg in 2000 to about $100/kg in 2020.
This cost is expected to fall below $10/kg by 2025, thus creating a
mass-market cost-equivalent way of replacing beef at minimal
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A BRIEF HISTORY OF FEEDING THE WORLD
Let’s put food production into perspective and look at the history of
humanity’s access to food over time. This is a story that is (obviously)
tied closely to population growth.
Prehistoric Era: During the prehistoric era, when the total human
population was only 5 to 10 million people, early humans lived as
hunter-gatherers, relying on wild plants and animals for sustenance.
Agricultural Revolution: The Agricultural Revolution, which began
around 10,000 BCE, marked a significant turning point in human
history. For the first time, we started to cultivate crops and raise
livestock, providing a reliable source of food and allowing for the
growth of settlements and the rise of civilizations. These
developments also led to a ballooning population—by the year 1 CE,
the world’s population was estimated to be roughly 300 million people.
Middle Ages: That population then increased to around 450 million
during the Middle Ages, when access to food was heavily influenced
by economic and social systems, including the feudal system in
Europe.
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Tony Robbins
#1 New York Times bestselling author and life & business strategist. He is a leading
philanthropist and through his 1 Billion Meals Challenge, he has provided over 945
million meals in the last 8 years and is ahead of schedule to provide 1 billion meals
by 2025.
Andrew Yang
2020 Democratic presidential candidate and 2021 New York City mayoral candidate.
He is the Founder of Humanity Forward, and his New York Times bestselling book
The War on Normal People helped introduce the idea of universal basic income
(UBI) into the political mainstream.
Jacqueline Novogratz
Founder and CEO of Acumen, whose mission is to change the way the world
tackles poverty. She is a New York Times bestselling author and was named by
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Mark Hyman, MD
Family physician and internationally recognized thought leader in the field of
functional medicine. He is a fourteen-time New York Times bestselling author, and
Board President for Clinical Affairs of The Institute for Functional Medicine.
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There are about 5 billion cows in the world and annual beef
production is just under 60 million tons.
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VERTICAL FARMING
Vertical farming, whereby food is grown in vertical high-rises (i.e., in
skyscrapers and buildings rather than outside in fields), represents a
classic case of converging exponential technologies.
Over the past decade, the technology has surged from a handful of
early-stage pilots to a full-grown industry.
There are already over 2,000 vertical farms filling plates across the
US.
Estimates project the global vertical farm industry could reach over $7
billion by 2025, and up to $20 billion by the end of this decade.
Think about it. The average American meal travels 1,500-2,500 miles
to reach your plate (e.g., beef from Argentina, wine from France, and
cheese from the American Midwest).
And because up to 50% of a food’s final retail price comes from
transportation, storage and handling, these miles (and the associated
costs) add up quickly.
Vertical farming addresses this and several other shortcomings of our
current food system.
Here are 5 benefits of vertical farming:
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(#1) 24/7 growth cycles: Controlled lighting and nutrients in vertical
farms allow for year-round food production, 24 hours per day, 7 days
per week, regardless of weather conditions or season. This results in
higher crop yields, a more consistent supply of fresh produce, and
increased food security.
(#2) Fresher food: The longer that foods are out of the soil, the less
nutrients they retain, losing on average 45% of their nutrition before
being consumed. Produce coming from a vertical farm can make it to
you table in under a day. Think “farmer’s market” all the time.
(#3) Reduced water use: Relying on hydroponics and aeroponics,
vertical farms enable 90% less water use than traditional agriculture.
(#4) Reduced carbon footprint: Because vertical farms eliminate the
need for transportation of fresh produce and are located closer to
urban areas, they can reduce their carbon footprint by up to 90%
compared to traditional farming methods.
(#5) Reduced Pesticides: Vertical farms grow crops in a controlled
environment, which eliminates the need for pesticides and herbicides.
This results in a higher-quality product that has a longer shelf life
compared to traditional farming methods.
With these benefits in mind, let’s look at 3 of the top vertical farming
companies leading the industry forward…
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Several startups across the globe are already working to bring
artificial meats to the food industry.
To help with that mission and further spur innovation in the field, back
in 2018 with backing from the Abu Dhabi government and Tony
Robbins the XPRIZE launched a $15 million multi-year competition
called “Feed the Next Billion” to incentivize teams to produce chicken
breast or fish fillet alternatives that replicate or outperform
conventional chicken and fish in: access, environmental sustainability,
animal welfare, nutrition, as well as taste and texture.
Now, let’s look at some of the top companies creating the future of
food, organized by the type of meat they’re producing…
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Meatable plans to bring its pork product to the Singapore market in
2024, with supermarket-ready products (e.g., pork dumplings) by
2025.
FINAL THOUGHTS
Add this all together and we see a very different future of food.
Slaughterhouses may become ghost stories we tell our grandchildren.
We may have a chance of re-populating our oceans and giving back
billions of acres of grazing land to the rain forests.
And a planet that is already strained under the weight of 8 billion souls
will have a fighting chance when our numbers top 9 billion.
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In our next blog in this Metatrend series (#19 of 20), we’ll move on to
the category “Business Model & Abundance Metatrends.”
In Metatrend #19, we’ll explore Onshoring Manufacturing &
Offshoring Labor.
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