Executive Summary

Our social media agency, Netso, provides customized social media marketing services to
small and medium-sized businesses in the tourist industry. Our mission is to help businesses
increase their online visibility, connect with their target audience, and drive engagement and
sales through innovative social media strategies.

Our services include social media management, content creation, paid advertising, and …..
We specialize in helping hotels, resorts, travel agencies, and tour operators to reach their
target audience and increase bookings through social media.

We anticipate achieving revenue of 0000dh in our first year of operation, with a projected
growth rate of 15% in subsequent years. Our team consists of experienced social media
specialists who are dedicated to delivering exceptional service to our clients in the tourist
industry.
Company Description
Netso is a social media agency founded by a team of digital marketing specialists who share
a passion for helping businesses achieve their marketing objectives through social media.
Our team is comprised of seasoned professionals with extensive experience in digital
marketing, social media strategy, content creation, and analytics.
Based in Marrakech, Morocco, Netso provides customized social media marketing services to
small and medium-sized businesses in the tourist industry. We are committed to helping our
clients increase their online visibility, engage with their target audience, and drive sales
through data-driven social media strategies that are tailored to their unique needs and
objectives.
At Netso, we believe that social media is an essential component of modern marketing, and
we are dedicated to staying ahead of the curve when it comes to trends, best practices, and
technology. Our team is constantly seeking out new ways to help our clients succeed in the
ever-evolving digital landscape.
We are seeking sponsorships to help us achieve our goals and bring our vision to life. By
sponsoring Netso, you will be supporting a team of passionate and dedicated professionals
who are committed to helping businesses in the tourist industry thrive in the digital age.

Market Analysis
The market for social media management services is rapidly growing, with an increasing
number of businesses recognizing the importance of social media in their marketing
strategies. In particular, the hospitality industry, including riads, hotels, and travel agencies,
has a strong need for social media management services to reach potential customers and
build brand awareness.
According to a recent survey, over 80% of travelers use social media to research and plan
their trips, and over 40% of travelers book their travel through social media. This highlights
the importance of having a strong social media presence for hospitality businesses.
In Morocco, the market for hospitality businesses is highly competitive, with a large number
of riads, hotels, and travel agencies competing for customers. Many of these businesses
have recognized the importance of social media and are investing in social media
management services to stay competitive.
However, there is still a significant opportunity for Netso to capture market share in the
social media management space, particularly among smaller and mid-sized hospitality
businesses that may not have the resources or expertise to manage their social media
accounts effectively.
Netso's specialization in social media management for the hospitality industry gives it a
unique advantage in the market, as it can provide tailored services that meet the specific
needs of these businesses. Additionally, the growing trend towards sustainable tourism in
Morocco presents an opportunity for Netso to differentiate itself by offering eco-friendly
social media solutions that align with the values of its target market.
Overall, the market for social media management services in the hospitality industry in
Morocco presents a significant opportunity for Netso to capture market share and grow its
business.

Cette partie doit être représentée sous forme de statistique

According to a report by the Moroccan Ministry of Tourism, there were approximately

1,500 registered riads in Morocco as of 2020. This number may not include unregistered or
informal riads, which could increase the total number.

According to data from the Moroccan Ministry of Tourism, as of 2020, there were
approximately 2,100 registered hotels in Morocco, with a total of over 250,000 rooms.
It's important to note that these statistics may not be completely up to date or accurate, as they
are based on official records and data collection methods that may vary.

The number of travel agencies in Morocco is not precisely known, but according to
the Moroccan Association of Travel Agencies, there were approximately 2,000
registered travel agencies in the country as of 2019.

Services
Netso offers a range of social media management services, including content creation,
community management, influencer marketing, social media advertising, and analytics and
reporting. Our services are customized to meet the unique needs and goals of each client, and we
use data-driven insights and best practices to ensure that our strategies deliver measurable
results.

Marketing and sales strategies:

As a social media agency We understand the unique challenges faced by businesses in the travel
industry and have developed a suite of services that helps them to effectively manage their social
media presence, engage with their customers, and grow their online presence.

To effectively market and sell our services, we will employ a range of strategies, including social
media, email marketing, online advertising, partnerships, and events and conferences. These
strategies will help us to build a strong brand identity, establish ourselves as a thought leader in
social media management for the travel industry, and build relationships with potential clients
and partners.
 Branding:
We have developed a strong brand identity that reflects our expertise in social media
management for the travel industry. We have carefully chosen a logo that represents
our brand and selected colors that highlight our proficiency in social media. We have
also created brand guidelines and visual elements that will be consistently used across
all our marketing channels, including posts and flyers.

Example Example
Example

Social Media :
We aim to establish a strong social media presence on Instagram, Facebook, and other
platforms that our target audience frequently uses. Our approach involves using engaging
visuals and compelling copy to build a community of followers who are genuinely interested
in our brand and the services we offer. Our goal is to create a thriving online community that
helps to increase awareness of our brand, expand our reach, and ultimately drive more
business for Netso.

Email Marketing:
We will not only build an email list of subscribers who are genuinely interested in our brand and
services, but also collect data for all the niches in the tourism industry that require a social media
manager for their business. We will propose our services to them through targeted email
campaigns that showcase the benefits of our social media management services. In addition, we
will send regular newsletters with exclusive offer and other valuable content that will keep our
subscribers engaged and interested in our brand. Our ultimate goal is to foster a strong
connection with our subscribers and potential clients, build a loyal customer base for Netso, and
expand our reach within the tourism industry.

Online Advertising:
We will use targeted advertising on social media and other online platforms to reach potential
customers who may not be aware of our brand. This will involve setting up targeted campaigns
that are tailored to the needs of our target audience within the tourism industry, monitoring their
performance, and optimizing them over time to maximize ROI. By utilizing targeted advertising,
we can reach a broader audience, build brand awareness, and ultimately drive more business for
Netso. We will continually analyze our campaigns to ensure that they are effectively reaching our
target audience, and we will make adjustments as necessary to ensure that we are achieving our
marketing goals.

Direct Sales:
We will Hire an expertise of sales who will make direct contact with potential customers to sell our
services. This will involve developing a sales script, identifying target customers, and using various
communication channels (such as email, phone, or in-person meetings) to generate leads and
close deals.

Content Marketing:
We will Develop a high-quality content that educates potential customers about our products or
services and establishes our brand as an authority in our industry. This includes blog posts,
Animation videos, Reels, Social Media posts and other forms of educational content that address
the pain points of our target customers and provide them with valuable insights.

Search Engine Optimization (SEO):

Optimize our website and other online content to rank higher in search engine results pages
(SERPs) for relevant keywords related to our industry and services. This will help to increase our
visibility and attract more organic traffic to our website.

Strategic Partnerships :
Form partnerships with complementary businesses that serve our target customers. This will
involve identifying potential partners, establishing mutually beneficial relationships, and cross-
promoting each other's products or services to maximize revenue and customer acquisition.

Trade Shows and Events : Attend trade shows, conferences, and other industry events to
showcase our services, build relationships with potential customers and partners, and learn about
industry trends and best practices. This will help us to establish our brand and reputation as a
leading player in our industry.

Financials: