ROLAND C.

SIEBELINK
1675 Clay St Apt 7 San Francisco, CA 94109 Cell (415)987-3440 Email [firstname]@[lastname].org Twitter @cyberroland

Entrepreneurial Executive, Growth & Change Manager

General Management Marketing/Sales Team Building Scaling Turnaround & Realignment Results-focused and energizing leader with proven ability to help teams turn promising products into sustainable, protable growth businesses. Passionate about reinforcing the key success ingredientsa strong vision, agile execution, eective marketing, value-driven coworkers and partnersletting the Founders vision shine in ever brighter colors. Accomplished entrepreneur and general manager with comprehensive cross-functional experience in developing new business, launching new products, scaling up teams, building up marketing and sales, and reinvesting in key success factors. Translates technology features into customer benefits, instills customer focus, raises financing, builds teams and organizations, generates growth and refocuses resources on their most productive pursuits. Direct experience with SAAS, consumer, mobile, enterprise software, telecom services and financial services Won numerous awards including the Founder Showcase, VCTaskForce and SFNewTech pitching competitions, the Computer Magazine Most Innovative Internet Initiative and a 10/10 customer care rating from Clickx. Frequent speaker at business conferences and events, has gained press coverage on multiple occasions.
CORE COMPETENCIES

General Management Customer Development Marketing Operations Sales Process Design

Competitive Strategy Product Portfolio Management New Business Development Global partnerships

Start-ups, growth, scaling Interim & Change Management Turnarounds & Restructuring Realignment and Renewal

PROFESSIONAL EXPERIENCE

Acarama, San Francisco, California

2011present

Founder and CEO Mentoring early-stage startup founders on product strategy, customer focus, fund-raising and team building, as well as investigating a few exciting new business models that could become the next big venture. Helped young CEO of leading Japanese social check-in startup (Tokyo) reach impressive initial traction, set up a legal entity in Silicon Valley and attract $300k seed investment from angel investors. Appraised business and designer co-founders for Fremont-based networking company to approach initial seed investors; sharpened the priority revenue model and suggested key shortcuts for faster geographical roll-out.

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ROLAND SIEBELINK

(415)987-3440

roland@siebelink.org

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Topicmarks Inc, San Francisco, California

2010present

Startup able to summarize large quantities of cloud-based text documents automatically. Formerly PhiScape. Co-founder and CEO (20102011), Member of the Board (2008present) Spearheaded metamorphosis of Swiss/Polish development consultancy into a Silicon Valley startup, re-positioning semantic technology as a consumer product, raising seed financing and moving the team to San Francisco. Presented winning pitches at SFNewTech, VCTaskForce and the Founder Showcase, earning a landslide 66% audience vote and 84% points from Jeff Clavier, Charles River, Morgenthaler and Trinity Ventures. Determinedly built investor network of over 120 Silicon Valley venture capitalists and angels from scratch, finally resulting in a successful $275k seed round led by Aaron Patzer (Mint.com). Articulated Read Heaps of Text in Seconds consumer value proposition, gaining major traction on TechCrunch, Mashable and Twitter and earning over 25k registered users in a few months time. Recruited Chairman of leading Silicon Valley Semantic Technology Forum to join full-time as Head of Product and later CEO successor.

Swiss Life Group, Zurich, Switzerland

20062010

Fortune 500 pension and life insurance provider, $25b annual premium volume, employing 9000 FTE (2008) Head of Group Strategy (20072010), Risk Project Manager (20062007) Recruited by Group CFO to infuse technology acumen and kickstart reengineering. Started as stealth project manager, promoted to Head of Group Strategy within three months. Responsible for headquarters turnaround. Initiated and drove through headquarters turnaround project with Oliver Wyman and McKinsey, reducing headcount from 1000 to 200 (incl. transfers) in six months and generating $120m in sustainable savings. Led local due diligence team with Goldman Sachs for sale of Dutch and Belgian subsidiaries, processing 200 management questions per 24 hour period, and closing a successful $1.5b acquisition by Delta Lloyd/Aviva.

Avalu Ltd, Zurich, Switzerland

20042006

Startup based in the Zurich Technopark, developing and selling e-mentoring tools for high-potential managers. Founder and CEO, head of product and marketing Developed initial idea and product mock-ups; recruited co-founder, investors and team; developed product and content development and took charge of marketing/sales. Conceived full product line of DiagnosisEngine, SolutionEngine and PresentationGenerator, based on 60 business value drivers, oversaw outsourced coding and launched within 6 months. Built up client relationships and established trials with employees of multinational corporations in six countries like ING, Philips, Tetrapak, Shell, Air Liquide, Airbus, Toyota and Continental. Ran viral marketing campaign resulting in shortlisting for Fast Companys Fast 50 and IMD Venture Day.

Bluewin/Swisscom Ltd, Zurich, Switzerland

20022004

Largest ISP in Switzerland, part of incumbent telecom provider, leading Europe in ADSL and IPTV penetration. Strategy Manager and stealth Change Manager (20032004), Product Manager (2002) Oversaw market trial for VOIP product with Microsoft, then joined Strategy team to help reorient company post-boom. Facilitated Change projects towards Executive Committee and coordinated restructuring. Reoriented company from loss-making editorial activities to highly profitable Internet access provision, leading to $3m cost savings. Grouped over 150 fragmented features and products into a simplified bronze-silver-gold premium product lineup, increasing average revenue per user with 10% in six months.

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(415)987-3440

roland@siebelink.org

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Chaired cross-functional IPTV Go-to-Market team, accelerated market introduction over a year by starting to distribute DVRs, producing a strong foothold against >90% cable penetration.

Telenet Group, Mechelen, Belgium

19962000

Joint venture between cable operators and US WEST to launch telephony, Internet and digital TV services. Strategic Assistant to the CEO & stealth Change Manager (2000) Handpicked to initiate and lead change projects after the company had grown from 81200 people in 3 years. Led cross-functional crisis team to handle worldwide IC shortage, setting customer expectations and reducing revenue losses to less than 1%. Prepared process-based reorganization, reducing project portfolio from 200 to 20 key projects and generating 10% headcount savings.

Internet Business Unit Manager (19981999), Group Supervisor Internet (19961997) Promoted three times in three years. Developed broadband Internet unit from scratch, and scaled it 900% three years in a row, building a 90 FTE organization and partnering it with Excite@Home. Created playful Pandora brand around a Grandma-on-a-Harley character, gaining national press acclaim, 83% customer loyalty and winning Computer Magazines Most Innovative Internet Initiative Award. Boosted product development agility with One Innovation Per Month objective, letting junior team deliver 14 Fast to Market innovations in a year and gaining Board-level recognition. Streamlined understaffed call centre, reducing errors from 20%1.5%, saving 10 FTE and gaining a 10/10 customer service score in Clickx Magazine within three months.

SUMMARY OF ADDITIONAL EXPERIENCE (19921996) Brussels, BE (19951996): Co-Founder and COO. Co-founded the first website company in Belgium, grew team of 10 and reached profitability in one year.
ALLMANDSLAND DIGITAL MEDIA COMP&MEDIA,

Brussels, BE (19941995): Founder and CEO, independent new media consultancy. Helped clients like Press Group, VUM, Concentra and De Tijd embrace early Internet technologies.
BRUSSELS FREE UNIVERSITY,

Brussels, BE (19921994): Junior Lecturer & Assistant in New Media. Initiated, researched and taught the first college-level Internet course in Europe, earning national press coverage.
EDUCATION

Master of Business Administration, IMD International, Lausanne, Switzerland (2001) Masters in Communication Studies, Grand Distinction, Brussels Free University, Belgium (1992) Bachelors in Social Sciences, Grand Distinction, Brussels Free University, Belgium (1990)
SPECIAL SKILLS AND ACCOMPLISHMENTS Business fluent in English, French, German and Dutch Global network of >1000 LinkedIn, Twitter and Facebook connections Published business author of Apt Metrics, Astute Measures Mentoring 10 high potential managers and entrepreneurs around the world