COMPETENCY AND ASSESSMENT MAP

Grade Level : 12 Learning Area: ENTREPRENEURSHIP

Learning Competency from the CG/MELCs:

Recognize the importance of marketing mix in the development of marketing strategy
TLE_ICTAN11/12EM-Ia-1
The learners…
Content (Noun): 7 P’s of Marketing and Branding
Skill (Verb): Describe the Marketing Mix (7Ps) in relation to the business opportunity.
KUD Unpacked Learning Assessment Task/Activity
Competency
(2 to 3 each)
Knowing (K) Describe the Marketing Mix Think-pair-share (TPS) The
(7Ps) in relation to the students work with a pair to
business opportunity vis-à vis: describe the Marketing Mix
3.1.1 Product; (7Ps) in relation to the
3.1.2 Place; business opportunity.
3.1.3 Price;
3.1.4 Promotion;
3.1.5 People;
3.1.6 Packaging; and
3.1.7 Positioning

Describe the Concept of

Marketing Mix;

Understanding (U) Identify the seven P’s in the
Marketing Mix;
Doing (D) Create a Concept Map for the 7
P’s of Marketing Mix
The students will draw a product
and give it a name. Follow the
task guide in the module. They
will draw it in their activity
notebook. Then, write a short
explanation by describing the
product and why they come up
with its name.
Create a Concept Map for the 7
P’s of Marketing Mix

Developed a Brand Name.

Prepared by :

JOSEPH L. SAJOLAN
T-II/Entrepreneurship