Contents

Topics Page
Introduction ..............................................................................................................................8
1.1 Name & Address of the Business........................................................................9
1.2 Name(s) & Address(es) of the Principal(s)..........................................................9
1.3 Nature of the Business.......................................................................................10
1.4 Statement of the Financing Need.......................................................................10
1.5 Statement of the Confidentiality of the Report......................................................10

The Business Model Canvas .......................................................................................................11

2.1 Pricing Model.....................................................................................................13
2.2 Social Goal.........................................................................................................13
2.3 Financial Sustainibility......................................................................................13
2.4 Sustainability......................................................................................................13
2.5 Eco-Friendliness................................................................................................14
2.6 Ethical ...............................................................................................................14

Business Environmental Analysis...............................................................................................15

3.1 Industry Analysis...............................................................................................15
3.2 Analysis of the Domestic Business....................................................................15
3.3 What New products Have Been Introduced? ....................................................15
3.4 Business Operation ...........................................................................................15
3.5 Analysis of the Competitors ..............................................................................15

Pestle Analysis ............................................................................................................................16

4.1 Political Factor Analysis....................................................................................16
4.2 Economical Factor Analysis..............................................................................16
4.3 Social & Cultural Factor Analysis.....................................................................16
4.4 Technological Factor Analysis..........................................................................16
4.5 Legal Factor Analysis........................................................................................17
4.6 Environmental Factor Analysis.........................................................................17

Porter’s Five Forces Analysis ....................................................................................................18

5.1 Threat of New Entrants......................................................................................18
5.2 Barriers To Entry...............................................................................................18
5.3 Threats of Substitute Products...........................................................................18
5.4 Intensity of Rivalry Among Existing Competitors............................................19
5.5 Bargaining Power of Buyers..............................................................................19
5.6 Bargaining Power of Suppliers..........................................................................19
SWOT Analysis ............................................................................................................................20
6.1 Strengths............................................................................................................20
6.2 Weaknesses........................................................................................................20
6.3 Opportunities......................................................................................................20
6.4 Threats .............................................................................................................20

Stakeholder Analysis...................................................................................................................21
7.1 Analysis of the Company...................................................................................21
7.2 Analysis of the Competitors...............................................................................21
7.3 Analysis of the Customers.................................................................................21

Description of the Venture..........................................................................................................22

8.1 Mission Statement..............................................................................................22
8.2 Vision Statement................................................................................................22
8.3 Product .............................................................................................................22
8.4 Service .............................................................................................................22
8.5 Size of the Business ........................................................................................22
8.6 Office Equipment & Personnel .......................................................................23

Production Plan............................................................................................................................25
9.1 Manufacturing Process.......................................................................................25
9.2 Manufacturing Process for Apparel Goods........................................................25
9.3 Production ........................................................................................................27
9.4 Supplier of Raw Materials ..............................................................................28
9.5 Manufacturing Cost ........................................................................................28
9.6 Future Capital Equipment ...............................................................................29

Operation Plan ............................................................................................................................30

10.1 Description of Company’s Operation................................................................30
10.2 Flow of Order for Goods & Services.................................................................30
10.3 Technology Utilization......................................................................................32

Marketing Plan ............................................................................................................................33

11.1 Marketing Mix...................................................................................................33
11.2 Product...............................................................................................................33
11.3 Pricing .............................................................................................................36
11.4 Place .............................................................................................................37
11.5 People .............................................................................................................38
11.6 Positioning ......................................................................................................38
11.7 Promotion ........................................................................................................39
11.8 Digital Marketing ............................................................................................42
11.9 Value-Based BTL ...........................................................................................43
11.10 Channel for Implementation ...........................................................................44
11.11 Tools for Implementation ...............................................................................44
 11.12 Packaging ........................................................................................................44

Organizational Plan.....................................................................................................................45
12.1 Form of Ownership............................................................................................45
12.2 Principal Shareholders.......................................................................................45
12.3 Members of Board of Directors.........................................................................45
12.4 Authority of Principals.......................................................................................46
12.5 Members of the Management Team..................................................................47
12.6 Roles & Responsibilities....................................................................................47

Risk Assessment...........................................................................................................................51
13.1 Evaluation of weaknesses..................................................................................51
13.2 New Technologies.............................................................................................51
13.3 Contingency Plans.............................................................................................51

Financial Plan ............................................................................................................................52

14.1 Forecasted Annual Costs of Goods Sold...........................................................52
14.2 Forecasted Annual Sales Revenue.....................................................................53
14.3 Gross Profit .....................................................................................................54
14.4 Assumption Sheet ........................................................................................54
14.5 Source of Financing .......................................................................................55
14.6 Pro-Forma Income Statement .........................................................................56
14.7 Cash Flow Projection ......................................................................................57
14.8 Pro-Forma Balance Sheet ...............................................................................58
14.9 Break Even Analysis .......................................................................................59

References ............................................................................................................................60

Appendices ............................................................................................................................61