Sponsorship

Proposal
Africa Free Trade
Expo

Building Bridges for Economic Integration

TRAINING WORKSHOPS & EXPO

25-27July 2023
Gallagher Convention Center
South Africa

Contact
Phone +27720708467
Website www.africatradeexpo.org
Email info@africatradeexpo.org
Address 6922 Forest Beech Str, Centurion,
South Africa
Contents
TOPICS OF THE PROPOSAL

03. INTRODUCTION

04. TRADE EXPO OBJECTIVES

05. ABOUT THE WORKSHOPS

06. WORKSHOPS SCHEDULE

07. ABOUT THE EXPO

08. EXPO BREAKAWAYS

09. EXPO SCHEDULE

10. SPONSORSHIP BENEFIT

12. SPONSORSHIP PACKAGE

 Introduction
AFTA (Africa Free Trade Advisory) is an Non Profit Company that aims to
assist small and medium-sized businesses (SMEs) in South Africa to become
export-ready and participate in the African Continental Free Trade Area
(AfCFTA). AFTA provides guidance and support to SMEs in navigating the
complex trading environment of the AfCFTA, including:

● AfCFTA Awareness Campaign

● AfCFTA Training Program
● Business Opportunity Identification
● Digital Transformation
● Access to finance and networking opportunities
● Advocacy and Policy Engagement
The AfCFTA presents a unique opportunity for South African small businesses
to expand their market reach and access new business opportunities.
However, small businesses face various challenges in navigating the
complexities of the agreement and competing with larger businesses. AFTA
aims to advance the interests of African small businesses in the AfCFTA and
help them thrive in the new trading environment.

Vision Mission
Create a platform for African To create a single market for
Inter-Continental trade and goods and services across
economic development the continent
For Small businesses, Promote economic
entrepreneurs, investors, and integration
other stakeholders Enhance competitiveness

Africa Free Trade Expo Sponsorship Proposal 3

 Trade Expo
Objectives
Showcase products and The expo aims to provide a platform
services for businesses to showcase their
products and services to a wide
audience, including potential
customers and partners from across
the African continent.

Promote the AfCFTA The expo aims to promote the African

Continental Free Trade Area (AfCFTA)
and its potential to create a single
continental market for goods and
services, with free movement of
business persons and investments.

Facilitate networking The expo aims to facilitate networking

opportunities among businesses and
industry experts from across Africa,
promoting collaboration and
partnerships in various sectors.

Provide valuable insights The expo will feature expert speakers

who will provide valuable insights on
how to succeed in the AfCFTA,
including the latest trends and
developments in various industries and
how best to navigate the AfCFTA.

Foster economic growth By promoting trade and investment

across the African continent, the expo
aims to foster economic growth and
development, creating new
opportunities.

Africa Free Trade Expo Sponsorship Proposal 4

 About The
Workshops

Enhancing Export Readiness Workshops

will be launched to educate small
businesses in South Africa about the
potential benefits of the agreement and
providing training on product quality, Event
packaging, branding, and other export-
related topics.
Highlight
This campaign will involve workshops,
To educate participant
seminars, webinars, and social media about AfCFTA.
campaigns to reach a wide audience.

Invite participants to expand

We will be hosting a series of workshops
their market reach
during africa Month in partnership with key
stakeholders focusing on this sectors
Train participants to be
● Agri-Business export ready

● Automotive & Manufacturing

● Cross-boarder Transportation Assist participants how to
● e-Commerce access new business
opportunities

Africa Free Trade Expo Sponsorship Proposal 5

 Workshops
Schedule
Agri-Businesses
09
This workshop aims to assist facilitate training for Agri-businesses in South Africa to
MAY
be export-ready to participate in the AfCFTA by learning about the opportunities
and challenges, accessing finance by being more attractive to investors and
lenders, and compliance to with export regulations.

Location : Gauteng Province

Automotive & Manufacturing

16
This workshop aims to assist facilitate training for Automotive & Manufacturing
MAY
Companies in South Africa to be export-ready to participate in the AfCFTA by
learning about the opportunities and challenges, accessing finance by being more
attractive to investors and lenders, and compliance to with export regulations.

Location : Gauteng Province

Cross-boarder Transportation
23
This workshop aims to assist facilitate training for Transpotation and Logistics
MAY
Companies in South Africa to be export-ready to participate in the AfCFTA by
learning about the opportunities and challenges, accessing finance by being more
attractive to investors and lenders, and compliance to with export regulations.

Location : Gauteng Province

e-Commerce
30
This workshop aims to assist facilitate training for businesses in South Africa to be
MAY
export-ready to participate in the AfCFTA by learning about the opportunities and
challenges of online shopping, benefits of an online store, and compliance to with
export regulations.

Location : Gauteng Province

Africa Free Trade Expo Sponsorship Proposal 6

 About
The Expo

The African continent has a rapidly growing

consumer market, with a population of
over 1.3 billion people. The Africa Free
Trade Expo can provide businesses with an Event
opportunity to showcase their products
and services to a wider audience. Highlight
Exhibiting at the Africa Free Trade Expo Participants to showcase
can help businesses to increase their their products and services
visibility and brand awareness in the to a wider audience

region. The Expo can provide businesses

Businesses to increase their
with valuable insights into the African
visibility and brand awareness
market, including consumer trends and
preferences.
Businesses to connect with
potential African partners,
The Expo can provide a platform for suppliers, and customers
businesses to connect with potential
partners, suppliers, and customers from Benefit from expo breakaway
across the continent. Opportunities for session workshops
match-making, exchanges, and concluding
business and investment deals.

Africa Free Trade Expo Sponsorship Proposal 7

 Expo
Breakaways
Agribusiness
Agriculture is a critical sector
for many African economies,
and the AFCFTA has the
potential to increase intra-
African trade in agricultural
products. This session could
explore how SMEs in the
agribusiness sector can
benefit from the AFCFTA,
and discuss potential
challenges and solutions for
increasing trade in
agricultural products. Topics
could include supply chain
logistics, quality control, and
financing options for SMEs in
the sector.
Manufacturing
This session will explore how the
AfCFTA can support the growth
of the manufacturing sector,
particularly the automotive
industry, in Africa, and the
challenges and opportunities
facing SMEs. Attendees will learn
practical strategies for accessing
new markets, expanding
production, and building
competitive advantages.
Panelists will provide insights on
the current state of the
automotive industry.
Africa Free Trade Expo Sponsorship Proposal
Cross-border Trade
and Logistics
This session will explore the
challenges and opportunities
of cross-border trade and
logistics in Africa, as well as
how the AfCFTA can help to
facilitate trade across
borders. Attendees will learn
about the different modes of
transportation available, as
well as practical tips for
navigating the logistics of
cross-border trade.
Renewable Energy
This session will explore the
potential of the AfCFTA to
support the growth of the
health and pharmaceutical
industry in Africa, including
opportunities for increasing
access to markets and
financing. Attendees will learn
about practical strategies for
navigating regulatory barriers
and fostering regional
cooperation in the sector.
Health and
Pharmaceuticals
This session will explore the
potential of the AfCFTA to
support the growth of the
health and pharmaceutical
industry in Africa, including
opportunities for increasing
access to markets and
financing. Attendees will learn
about practical strategies for
navigating regulatory barriers
and fostering regional
cooperation in the sector.
Trade and Investment
oporrtunites in africa
This session will be presented by
a panel of distinguished speakers,
including ambassadors from
African countries, who have a
wealth of experience in trade and
investment. The session aims to
provide an overview of the
current landscape of trade and
investment in Africa, with a focus
on the potential of the African
Continental Free Trade Area
(AfCFTA) to foster economic
growth and development on the
continent.
8
 Expo
Schedule
Cocktail Event
25
The cocktail event for the Africa Free Trade Expo is a high-profile
JUL networking event aimed at bringing together top business executives,
entrepreneurs, government officials, and investors from across Africa to
interact, connect and explore new business opportunities. The event is
designed to create a platform for attendees to unwind, socialize and
exchange ideas over cocktails and light refreshments.

Location : Gauteng Province

Expo: Day 1
26
JUL Africa Free Trade Expo will begin with an opening ceremony that includes
speeches from dignitaries, and keynote speakers. The breakaway sessions
that cover various topics related to trade and economic development in
Africa. These sessions may include panel discussions, presentations, and
Q&A sessions with experts in the field.

Location : Gallagher Convention Center

Expo: Day 2
27
JUL Another day for attendees to visit booths and network with businesses
and organizations that are showcasing their products and services. The
breakaway sessions wrap-up various topics related to trade and
economic development in Africa. Closing ceremony that includes
speeches from dignitaries, keynote speakers, and organizers of the event.

Location : Gallagher Convention Center

Africa Free Trade Expo Sponsorship Proposal 9

 Benefits
for Sponsors
Increased brand exposure

Expo sponsors will have an opportunity to showcase their

brand and products to a wide range of potential customers,
partners, and investors. Sponsors can also take advantage of
the expo's marketing and promotional channels to reach a
targeted audience and increase brand awareness.

Networking opportunities

Sponsors will connect with other industry players, potential

partners, and investors. Sponsors can network with other
businesses and attendees, share ideas, and learn about
industry trends.

Thought leadership

Expo sponsor will be offered a platform to showcase their

expertise and thought leadership. Sponsors will have the
opportunity to participate in panel discussions, keynote
speeches, and workshops to share their knowledge and
insights with the audience.

Product launches

Expo sponsors are provided with an opportunity to launch new

products or services to a targeted audience. Sponsors can
leverage the expo's promotional channels to generate buzz and
excitement around their new offering.

Africa Free Trade Expo Sponsorship Proposal 10

 Benefits
for Sponsors
Positive media exposure

Expo sponsors will have positive media exposure through press

coverage and social media mentions. Sponsors can leverage
the expo's media channels to amplify their brand and reach a
wider audience.

Lead generation

Sponsors can generate leads and potential customers.

Sponsors can engage with attendees and collect contact
information for follow-up after the event.

Positive brand association

Sponsors can build a positive brand association with the expo's

audience.

Access to industry experts

Sponsors will have access to industry experts and influencers.

Sponsors can network with experts, attend keynote speeches
and panel discussions, and gain valuable insights into the latest
industry trends.

Africa Free Trade Expo Sponsorship Proposal 11

 Who will be
attending
GOVERNMENT LEADERS

National Governments - Representatives from various African

governments will be in attending the Expo to promote trade and
investment opportunities in their respective countries

Over 40 African Chambers of Commerce

Chamber of Commerce from various African countries will be attending

the Africa Free Trade Expo, as they play a significant role in promoting
trade and investment in their respective countries and regions.
Chambers of Commerce serve as key intermediaries between
businesses, governments, and other stakeholders, and will provide
valuable insights into the business environment, regulatory frameworks,
and investment opportunities in their areas of operation.

Trade and Investment Authorities in Africa

Private sector stakeholders, including Trade and Investment Officers,

Buyers, Captains of Industry, and CEOs from various industries, may
attend the Africa Free Trade Expo to explore new trade and investment
opportunities in Africa. The Expo provides a platform for networking
and sharing insights on promoting intra-African trade and investment.

Africa Free Trade Expo Sponsorship Proposal 12

 Sponsorship
Packages

Platinum Gold

Prominent logo placement Prominent logo placement

on all expo material on all expo material

Keynote & Breakaway Breakaway Speaking

Speaking opportunity opportunity

Exhibition Stand Exhibition Stand

Package C Package B

Inclusion in all press releases Inclusion in all press releases

and media and media

Opportunity to host a VIP Participate in Pre-Expo

cocktail Workshops

Pre-Expo Workshop keynote Recognition as a Gold

Sponsor

Recognition as a Platinum
Sponsor

R750,000 R500,000

Africa Free Trade Expo Sponsorship Proposal 13

 Sponsorship
Packages

Silver Bronze

Logo placement on all Logo placement on all

expo material expo material

Breakaway Panelist Breakaway Participation

opportunity opportunity

Exhibition Stand
Inclusion in all Social media
Package A

Inclusion in all press releases Logo in the Exhibiitors

and media Magazine Both
Participate in Pre-Expo Recognition as a Bronze
Workshops Sponsor

Recognition as a Silver
Sponsor

R350,000 R200,000

Africa Free Trade Expo Sponsorship Proposal 14

 Sponsorship
Packages

Networking Workshop Partner

Logo placement on all Logo placement on all

expo material expo material

Dedicated signage at the Dedicated signage during

Cocktail event media coverage

Recognition during the Recognition in all media

Cocktail event outreach

Opportunity to provide Opportunity to provide

branded giveaways branded materials on
Cocktail event the Pre-Expo Training
Workshop

R250,000 R100,000

Africa Free Trade Expo Sponsorship Proposal 15

 Proposed Benefits
PRE EVENT EXPOSURE
CBRTA will be recognized as the official partner of the Africa Free Trade Expo and on the event
website
CBRTA logos will be included on the brochures, nomination entry forms, and all marketing
material alongside other partners and sponsors.
CBRTA will form part of the pre-event PR plan and campaign on all radio and TV to inform South
African SMEs about the Africa Free Trade Expo 2023.
CBRTA will have the opportunity to participate in all 4 export readiness workshops to promote
the SMEs Export Readiness Programme and to educate SMEs about the benefits of participating
in the Africa Continental Free Trade Area (AfCFTA)

EVENT EXPOSURE
CBRTA to receive recognition on the event website and all marketing material as a strategic partner
of the Africa Free Trade Expo 2023.
CBRTA's logo and branding are to be included on all event banners, posters, and digital screens
throughout the venue.
CBRTA to receive a dedicated session to showcase their programs and initiatives to all attendees
CBRTA representatives are to be interviewed by media partners during the event to discuss the
impact of the AfCFTA on the agricultural sector in Africa.
CBRTA to have a Branded 3 x 3 exhibition stand to showcase their work and engage with attendees.
CBRTA will receive 5 tickets to attend the Africa Free Trade Cocktail with the Invited African
Ambassadors and other stakeholders
CBRTA CEO/representative can be part of the panel of speakers at the selected Breakaway session.

POST EVENT EXPOSURE

Inclusion in post-event press releases: CBRTA can be mentioned in post-event press releases
that are distributed to various media outlets to generate publicity and recognition.
Social media exposure: CBRTA can be tagged in social media posts that are published on the
event's social media platforms to increase visibility and promote its involvement in the event.
Acknowledgment in event wrap-up report: CBRTA can be acknowledged in the event wrap-up
report that is shared with attendees and stakeholders after the event as a way to recognize its
participation and contribution.
CBRTA to be featured in a post-event article on the event website and social media channels,
highlighting their involvement in the expo and the benefits of participating in the AfCFTA.
CBRTA to receive a post-event report with attendee data and feedback, allowing them to
evaluate the success of their involvement in the expo and plan for future events.

Total cost of this package above is R 150 000.00

Africa Free Trade Expo Sponsorship Proposal 16

Thank you!
Lets work together to
empower SME in South
Africa

Contact
Phone +27720708467
Website www.africatradeexpo.org
Email info@africatradeexpo.org
Address 6922 Forest Beech Str, Centurion,
South Africa