EXAMPLE 02 TRANSFORMATION BASED

MARKETING TEMPLATE

SYMPTOM
Please name the source of your client’s issue as a top of mind SYMPTOM.
NEW MOM GETTING SICK

Example:
The top of mind symptom for our clients is Empty Events.
The top of mind symptom for Jeff’s clients is stagnant business growth.

SOURCE
Now phrase your SOLUTION as a problem. State the opposite.

3. FAST FOOD FOCUS - FAST VS HEALTHY FOOD

2. POOR PANTRY - NOT ENOUGH INGREDIENTS
1. NO EASY MEAL PREPARATION
Example:
The source of our client’s symptom is they don’t know how to create Education Based Marketing.
The source of Jeff’s client’s symptom is they don’t know how to do a proper product launch.

SOLUTION
After your webinar, what solution will your potential clients need.

PROPER MEAL PLAN

Example:
After our webinar, our clients will need the Education Based Marketing Solution.