reputation management

crafting your brand core.

APPLICATION WORKBOOK

WWW.THECREATEDCREATIVE.COM
BRAND PURPOSE

Beyond money, what motivated you to start the business?

What problem did you identify? ( Why does the brand exist?)

Which group of people did you decide you want to solve this
problem for and why should they care?

BRAND VISION

What would you like to accomplish ( or achieve)

What do you want your brand to be the go-to in the future?

(Instead of focusing on products, focus on the benefit as
products can become outdated.)

© The Created Creative 1

 BRAND VALUES

VALUE 1:

VALUE 2:

VALUE 3:

VALUE 4:

VALUE 5:

BRAND MISSION

What your company does (VISION)

2How your company does it (VALUES)

Why your company does it (PURPOSE + TARGET AUDIENCE)

© The Created Creative 1

reputation management
communicating a consistent
brand message
APPLICATION WORKBOOK

hello@thecreatedcreative.com
thecreatedcreative
 WHO ARE YOU?

What problem do you solve?

Why do you solve it (besides money)?

Why are you determine to solve it?

WHO DO YOU WANT TO SPEAK TO?

Demographic: Behaviour:
Age: Values:
Location: Attitude:
Disposable income (H/L) Lifestyle:

3 Main Challenges:

Preferred communication channels:

WHAT SHOULD YOU SAY?

What value do you offer?

What value do you offer that they care about?

What do they understand about it?

How do they think of the value?

© The Created Creative

 PERSONALITY FRAMEWORK

On a Scale of 1 -5 my brand is:

Sincere: Exciting: Competent:

Sophisticated: Rugged:

PERSONALITY FRAMEWORK

SERIOUS PLAYFUL

CLASSIC INNOVATIVE

AUTHORITY FRIEND

ELITE MASS APPEAL

ECONOMIC EXPENSIVE

FEMININE MASCULINE

© The Created Creative

WWW.THECREATEDCREATIVE.COM

hello@thecreatedcreative.com

thecreatedcreative