ASSIGNMENT 2 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 14: Business Intelligence

Submission date 23/3/2023 Date Received 1st submission 23/3/2023

Re-submission Date 29/3/2023 Date Received 2nd submission 30/3/2023

Student Name Tran Van Khoi Student ID BH00082

Class IT0501 Assessor name Nguyen Thai Cuong

Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand
that making a false declaration is a form of malpractice.

Student’s signature Khoi

Grading grid

P3 P4 M3 D3
❒ Summative Feedback: ❒ Resubmission Feedback:

Grade: Assessor Signature: Date:

IV Signature:
Contents
A. Introduction.............................................................................................................................................................................................6
B. Content....................................................................................................................................................................................................6
P3 Determine, with examples, what business intelligence is and the tools and techniques associated with it....................................6
I. General about BI................................................................................................................................................................................6
a. What is BI?........................................................................................................................................................................................6
b. Benefits of BI....................................................................................................................................................................................7
c. Real examples of how to apply BI on business.................................................................................................................................9
II. BI Techniques:................................................................................................................................................................................10
1. Collection techniques:....................................................................................................................................................................10
2. Analysis techniques: report, queries, dashboards.........................................................................................................................13
III. BI tools: programming tools, database / data warehouse tools / data visualization...................................................................15
1.Tableau:...........................................................................................................................................................................................15
2. Power BI:........................................................................................................................................................................................18
3. QlikView..........................................................................................................................................................................................21
4 .SAP BusinessObjects.......................................................................................................................................................................22
5. IBM Cognos Analytics.....................................................................................................................................................................24
P4 Design a business intelligence tool, application or interface that can perform a specific task to support problemsolving or
decision-making at an advanced level...................................................................................................................................................26
I. Show and explain Dataset...............................................................................................................................................................26
1. Explain the dataset.........................................................................................................................................................................26
2. Pre-process data step...................................................................................................................................................................26
C. Conclusion.............................................................................................................................................................................................52
IV. References............................................................................................................................................................................................52
 Content Figure

Figure 1: What is BI......................................................................................................................................................................................7

Figure 2: Benefits of BI.................................................................................................................................................................................9
Figure 3: Collection techniques.................................................................................................................................................................12
Figure 4: Report.........................................................................................................................................................................................13
Figure 5: Queries........................................................................................................................................................................................14
Figure 6: Dashboards.................................................................................................................................................................................15
Figure 7: Tableau.......................................................................................................................................................................................16
Figure 8: The Tableau Product Suite consists of........................................................................................................................................17
Figure 9: Power BI......................................................................................................................................................................................18
Figure 10: Components of Power BI..........................................................................................................................................................20
Figure 11: QlikView....................................................................................................................................................................................21
Figure 12: SAP BusinessObjects.................................................................................................................................................................23
Figure 13: IBM Cognos Analytics...............................................................................................................................................................25
Figure 14: Code explanation......................................................................................................................................................................27
Figure 15: Display_data.............................................................................................................................................................................27
Figure 16: Dataset_info.............................................................................................................................................................................28
Figure 17: Blanhk_data..............................................................................................................................................................................28
Figure 18: delete colum.............................................................................................................................................................................29
Figure 19: Delete rows...............................................................................................................................................................................29
Figure 20: clean_data................................................................................................................................................................................30
Figure 21: Print..........................................................................................................................................................................................30
Figure 22: if-else........................................................................................................................................................................................31
Figure 23: Program....................................................................................................................................................................................32
Figure 24: Display data..............................................................................................................................................................................33
Figure 25: Display data..............................................................................................................................................................................33
Figure 26: Display data..............................................................................................................................................................................33
Figure 27: Blank Table................................................................................................................................................................................34
Figure 28: New-file.....................................................................................................................................................................................34
Figure 29: Delete Columns.........................................................................................................................................................................35
Figure 30: New-file.....................................................................................................................................................................................35
Figure 31: After delete...............................................................................................................................................................................35
Figure 32: Delete rows...............................................................................................................................................................................36
Figure 33: Delete rows...............................................................................................................................................................................36
Figure 34: Before delete............................................................................................................................................................................36
Figure 35: After..........................................................................................................................................................................................36
Figure 36: New file.....................................................................................................................................................................................36
Figure 37: Bar chart...................................................................................................................................................................................37
Figure 38: Chart Title.................................................................................................................................................................................38
Figure 39: Pie Chart...................................................................................................................................................................................39
Figure 40: Dashboards...............................................................................................................................................................................40
Figure 41: Sale by year and gerne.............................................................................................................................................................41
Figure 42: Platform by sales.......................................................................................................................................................................42
Figure 43: Top Publisher by sale................................................................................................................................................................43
Figure 44: Total sale in genre.....................................................................................................................................................................44
Figure 45: Question 1.................................................................................................................................................................................45
Figure 46: Question 2.................................................................................................................................................................................46
Figure 47: Question 3.................................................................................................................................................................................47
Figure 48: Question 4.................................................................................................................................................................................47
Figure 49: Question 5................................................................................................................................................................................48
Figure 50: Question 6.................................................................................................................................................................................49
Figure 51: Question 7.................................................................................................................................................................................50
Figure 52: Question 8.................................................................................................................................................................................50
Figure 53: Question 9.................................................................................................................................................................................51
Figure 54: Question 10..............................................................................................................................................................................51
A. Introduction
Hello teacher. My name is Tran Van Khoi, currently studying in class IT0501 of BTEC FPT British College. in Business
Intelligence taught by Mr. Nguyen Thai Cuong. today i will continue to present my group project. as well as ASM 1. I and 3 other
friends will be on the same team: Mai Duc Anh, Viet Hoang, Van Toan and me. In the content of ASM1 lesson, there are the
following parts:

- P3 Determine, with examples, what business intelligence is and the tools and techniques associated with it.

 General about BI
 BI techniques
 BI tools

- P4 Design a business intelligence tool, application or interface that can perform a specific task to support problemsolving or
decision-making at an advanced level.

B. Content

P3 Determine, with examples, what business intelligence is and the tools and techniques associated with it.

I. General about BI

a. What is BI?
- Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it
into actionable insights that inform strategic and tactical business decisions. BI tools access and analyze data sets and present
analytical findings in reports, summaries, dashboards, graphs, charts, and maps to provide users with detailed intelligence about the
state of the business.

- The term business intelligence often also refers to a range of tools that provide quick, easy-to-digest access to insights about an
organization’s current state, based on available data.

Figure 1: What is BI

b. Benefits of BI
- BI helps business decision-makers get the information they need to make informed decisions. But the benefits of BI extend beyond
business decision-making, according to data visualization vendor Tableau, including the following:

 Data-driven business decisions: The ability to drive business decisions with data is the central benefit of BI. A strong BI
strategy can deliver accurate data and reporting capabilities faster to business users to help them make better business
decisions in a more timely fashion.
 Faster analysis and intuitive dashboards: BI improves reporting efficiency by condensing reports into dashboards that are
easy for non-technical users to analyze, saving them time when seeking to glean insights from data.

 Increased organizational efficiency: BI can help provide holistic views of business operations, giving leaders the ability to
benchmark results against larger organizational goals and identify areas of opportunity.

 Improved customer experience: Ready access to data can help employees charged with customer satisfaction provide better
experiences.

 Improved employee satisfaction: Providing business users access to data without having to contact analysts or IT can reduce
friction, increase productivity, and facilitate faster results.

 Trusted and governed data: Modern BI platforms can combine internal databases with external data sources into a single
data warehouse, allowing departments across an organization to access the same data at one time.

 Increased competitive advantage: A sound BI strategy can help businesses monitor their changing market and anticipate
customer needs.

 Marketing Analytics: A retail company can use BI to analyze customer data such as demographics, purchase history, and
shopping behavior to identify trends and optimize their marketing campaigns. By analyzing the data, they can identify their
most valuable customers, personalize their marketing messages, and improve their customer retention rates.
 Figure 2: Benefits of BI

c. Real examples of how to apply BI on business

 Financial Analysis: A financial institution can use BI to track key financial metrics such as revenue, expenses, and profit
margins. BI can help the institution identify areas of inefficiency and potential cost savings, as well as opportunities to
increase revenue through new products or services.
  Supply Chain Management: A manufacturing company can use BI to monitor their supply chain and optimize their
production processes. By analyzing data such as inventory levels, lead times, and supplier performance, they can identify
bottlenecks and inefficiencies, reduce waste, and improve their overall efficiency.

 Human Resource Management: A company can use BI to track employee performance and identify areas for improvement.
By analyzing data such as employee turnover rates, training programs, and performance evaluations, they can improve their
recruitment and retention strategies, as well as their overall workforce productivity.

 Customer Service: A company can use BI to analyze customer feedback and complaints to improve their customer service. By
tracking metrics such as response times, resolution rates, and customer satisfaction scores, they can identify areas for
improvement and make changes to their processes or training programs.

 Supply chain optimization: A logistics company can use BI to analyze data on shipping times, routes, and costs to optimize its
supply chain. With this information, the company can reduce costs, improve delivery times, and increase customer
satisfaction.

II. BI Techniques:

1. Collection techniques:
Collection techniques refer to the methods used to gather and prepare data for analysis. Two important collection
techniques are cleansing and labeling.

Cleansing: Data cleansing, also known as data cleaning or data scrubbing, is the process of detecting and correcting or
removing corrupt, incomplete, or inaccurate data from a dataset. The purpose of data cleansing is to improve the quality of data and
make it reliable for analysis. The process of data cleansing typically involves:

 Detecting errors or inconsistencies in data

 Correcting or removing the errors or inconsistencies

 Reformatting the data to ensure consistency

  Removing duplicate data

 Transforming data into a consistent format for analysis

- Labeling: Labeling is the process of assigning predefined categories or tags to a dataset. The purpose of labeling is to create a
structure in the dataset that can be used for analysis. Labeling can be done manually or using automated tools. The process of
labeling typically involves:

 Defining categories or tags for the dataset

 Assigning categories or tags to data instances

 Validating the assigned categories or tags

 Revising the assigned categories or tags if necessary

Labeling is important for supervised learning tasks, where a machine learning model is trained to recognize patterns in data that
are associated with specific categories or tags. The labeled data is used to train the model, and the model can then be used to make
predictions on new, unlabeled data.
 Figure 3: Collection techniques

- The first step in acquiring business intelligence is data collection. There are various methods to collect data, which can provide
reliable information for statistical analysis and help an organization to make data-driven decisions.

 Web/Online surveys – Online Survey remains the most reliable, economical, and widely used method to reach a larger
audience for data collection

 In-person surveys – In-person surveys are face-to-face interviews. For years, it has been the most effective method of
collecting the most accurate information. As this approach to gather business intelligence relies on direct communication,
observing body traits, behavior, and reactions of the respondent also play a vital role. 

 Mail surveys – This is an age-old traditional method used to gather information from a larger set of audience. As technology
has reached every nook and corner of the world this method to gather business intelligence has become distinct. 

 Questionnaire - A questionnaire is a set of questions used for research purpose which can be qualitative as well as
quantitative in nature. A questionnaire may or may not be in the form of a survey, however, a survey always has a
questionnaire.
  Polls - Polls are a little different than surveys and this approach usually consists of only one question. The response rate for
polls is extremely high, as it is very easy to answer and it takes very less time.

 Forms - Forms are a type of survey itself, however, forms are generally used to collect specific information from a respondent
in each field such as age, income, gender, etc., unlike surveys which are used to gather generalized data such as opinions,
attitudes, values, etc.

2. Analysis techniques: report, queries, dashboards

- Report: A report is a document that presents data in a structured format, usually with a combination of tables, charts, and graphs.
Reports can be used to summarize data and provide insights into trends and patterns. They can also be used to provide
recommendations or actionable insights. Reports can be static or interactive, depending on the tools used to create them.

Figure 4: Report

- Queries: Queries are used to extract specific information from a database. They allow users to filter and sort data based on specific
criteria. Queries can be used to identify trends, patterns, and anomalies in data. They can also be used to answer specific questions
about the data.
 Figure 5: Queries

- Dashboards: A dashboard is a visual representation of data that provides a high-level overview of key performance indicators (KPIs)
or metrics. Dashboards typically use charts, graphs, and other visualizations to display data in real-time. They are designed to be
interactive and allow users to drill down into the data to gain more insights.
 Figure 6: Dashboards

III. BI tools: programming tools, database / data warehouse tools / data visualization

1.Tableau:
Tableau is a powerful and fastest growing data visualization tool used in the Business Intelligence Industry. It helps in
simplifying raw data in a very easily understandable format. Tableau helps create the data that can be understood by professionals
at any level in an organization. It also allows non-technical users to create customized dashboards.
 Figure 7: Tableau

- Data analysis is very fast with Tableau tool and the visualizations created are in the form of dashboards and worksheets.

- The best features of Tableau software are

 Data Blending

 Real time analysis

 Collaboration of data

- The great thing about Tableau software is that it doesn’t require any technical or any kind of programming skills to operate. The
tool has garnered interest among the people from all sectors such as business, researchers, different industries, etc.

- The Tableau Product Suite consists of

 Tableau Desktop
  Tableau Public

 Tableau Online

 Tableau Server

 Tableau Reader

Figure 8: The Tableau Product Suite consists of

- For a clear understanding, data analytics in Tableau tool can be classified into two section.
  Developer Tools: The Tableau tools that are used for development such as the creation of dashboards, charts, report
generation, visualization fall into this category. The Tableau products, under this category, are the Tableau Desktop and the
Tableau Public.

 Sharing Tools: As the name suggests, the purpose of these Tableau products is sharing the visualizations, reports, dashboards
that were created using the developer tools. Products that fall into this category are Tableau Online, Server, and Reader.

2. Power BI:
Power BI is a technology-driven business intelligence tool provided by Microsoft for analyzing and visualizing raw data to
present actionable information. It combines business analytics, data visualization, and best practices that help an organization to
make data-driven decisions. In February 2019, Gartner confirmed Microsoft as Leader in the "2019 Gartner Magic Quadrant for
Analytics and Business Intelligence Platform" as a result of the capabilities of the Power BI platform.

Figure 9: Power BI
 * Components of Power BI

a) Power Query 

- Power Query is the data transformation and mash up the engine. It enables you to discover, connect, combine, and refine data
sources to meet your analysis need. It can be downloaded as an add-in for Excel or can be used as part of the Power BI Desktop.

b) Power Pivot 

- Power Pivot is a data modeling technique that lets you create data models, establish relationships, and create calculations. It uses
Data Analysis Expression (DAX) language to model simple and complex data.

c) Power View 

- Power View is a technology that is available in Excel, Sharepoint, SQL Server, and Power BI. It lets you create interactive charts,
graphs, maps, and other visuals that bring your data to life. It can connect to data sources and filter data for each data visualization
element or the entire report.

d) Power Map 

- Microsoft's Power Map for Excel and Power BI is a 3-D data visualization tool that lets you map your data and plot more than a
million rows of data visually on Bing maps in 3-D format from an Excel table or Data Model in Excel. Power Map works with Bing
maps to get the best visualization based on latitude, longitude, or country, state, city, and street address information.

e) Power BI Desktop 

- Power BI Desktop is a development tool for Power Query, Power Pivot, and Power View. With Power BI Desktop, you have
everything under the same solution, and it is easier to develop BI and data analysis experience.

f) Power Q&A

- The Q&A feature in Power BI lets you explore your data in your own words. It is the fastest way to get an answer from your data
using natural language. An example could be what was the total sales last year? Once you've built your data model and deployed
that into the Power BI website, then you can ask questions and get answers quickly.
 Figure 10: Components of Power BI

* Features of Power BI

Following are some of the features of Power BI -

a) Power BI Desktop 

Power BI Desktop is free software that you can download and install, and it allows you to build reports by accessing data easily. For
using Power BI desktop, you do not need advanced report designing, or query skills to build a report.

b) Stream Analytics 

Power BI's primary advantage is its support stream analytics. From factory sensors to social media sources, Power BI assists in real-
time analytics to make timely decisions.

c) Multiple Data Sources 

Support for various data sources is one of the vital features of Power BI. You can access various sources of data such as Excel, CSV,
SQL Server, Web files, etc. to create interactive visualizations.

d) Custom Visualization 

While dealing with complex data, Power BI's default standard might not be enough in some cases. In that case, you can access the
custom library of visualization that meets your needs.

3. QlikView
QlikView is a business intelligence and data visualization tool developed by Qlik, a software company based in Sweden.
QlikView allows users to consolidate data from multiple sources, analyze it, and create interactive visualizations and dashboards that
can help users gain insights into their data.

Figure 11: QlikView

QlikView uses an in-memory technology that allows users to access and analyze large amounts of data quickly and efficiently.
It also has a powerful search engine that allows users to search across all data sources and identify relationships between data.
 QlikView is often used by businesses to help them make data-driven decisions by providing a more intuitive way to explore
and analyze their data. It can be used in a variety of industries, including healthcare, finance, retail, and manufacturing, among
others.

4 .SAP BusinessObjects
SAP BusinessObjects is a business intelligence software suite that allows companies to access and analyze data from various
sources to make informed business decisions. It provides a wide range of tools and applications that enable organizations to
transform raw data into meaningful insights and reports.
 Figure 12: SAP BusinessObjects

SAP BusinessObjects includes a variety of modules, such as reporting, analysis, and dashboarding, that can be used to create
and distribute reports and visualizations across the organization. It also offers features like data integration, data quality
management, and metadata management, allowing businesses to easily access and manage their data.

The platform can be deployed on-premises or in the cloud, and it is compatible with various data sources, including
databases, spreadsheets, and cloud-based systems. SAP BusinessObjects is widely used in industries such as finance, healthcare,
manufacturing, and retail, to name a few.
  Some benefits when businesses use SAP software can be mentioned as:

o   SAP software helps businesses shorten the time to calculate and process orders, this in order to save maximum business costs.

o   Reduced price calculation time.

o   SAP brings fast, accurate and timely information to all departments in the company.

o   Create a professional, efficient and flexible working environment for all employees in the company

o   Reduce costs in distribution, freight and personnel management.

o   Provide professional operation process, suitable for all business characteristics of each enterprise.

o   SAP software helps businesses minimize all financial risks and loan value.

5. IBM Cognos Analytics

IBM Cognos Analytics is a business intelligence and analytics platform that allows organizations to access, analyze, and
visualize their data in order to make informed decisions. The platform includes a range of features, such as data exploration,
dashboards, reporting, and predictive analytics, all of which are designed to help users gain insights into their data and turn those
insights into actions.

IBM Cognos Analytics enables users to connect to a variety of data sources, including databases, spreadsheets, and cloud-
based applications, and to create interactive dashboards and reports that can be shared with others. The platform includes a range
of data visualization tools, such as charts, graphs, and maps, that help users understand their data and communicate their findings
effectively.

In addition, IBM Cognos Analytics includes advanced analytics capabilities, such as predictive modeling and data mining, that
enable users to uncover patterns and trends in their data and make predictions about future outcomes. These capabilities are
particularly useful for organizations that are looking to optimize their operations, reduce costs, and improve their overall
performance.
 Figure 13: IBM Cognos Analytics

 IBM Cognos Analytics offers many benefits to businesses, including:

o   Synchronous data analysis: Provides a synchronous interface to analyze data from a variety of sources.

o   Visual report generation: Provides an intuitive graphical tool for easy and efficient report generation.

o   Intuitive user interface: The simple and easy-to-use user interface helps users find and use information easily.

o   Optimize data management: Provide tools to manage and optimize data, helping to reduce time and cost for data analysis.
o   Project management support: Support project management with project management and project-oriented features.

o   Data security: Provides security features to protect data and supports access management.

P4 Design a business intelligence tool, application or interface that can perform a specific task to support problemsolving or
decision-making at an advanced level.

I. Show and explain Dataset

1. Explain the dataset

The dataset includes information such as: Rank , Name , Platform ,Year ,Year , Genre , Publisher and sales locations.

2. Pre-process data step

a. Code explanation.
The code's goal is to prepare data from the "vgsales.csv" CSV file. Users can perform basic statistical operations, clean up data per
column, remove columns, show data, and save the cleaned up data. Each of the code's sections has a certain purpose, which is
detailed below along with the related processes. The code is divided into many sections.

Bringing in the required libraries: The code imports pandas and the console menu libraries in the first two lines. Pandas is an easy-to-
understand library for manipulating and analyzing data. It offers tools for data cleansing, transformation, and analysis, as well as
data structures for effectively storing and working with massive datasets.

Figure 14: Code explanation.

- Defining functions: The code defines several functions to perform specific preprocessing tasks. These functions include:

 Display_data(): This function displays basic statistics of the data, including the number of rows, columns, and missing
values.

Figure 15: Display_data

 Dataset_info(): This includes the number of non-null values in each column, the data type of each column, the
amount of memory used by the DataFrame, and other useful information.
 Figure 16: Dataset_info

 Blank_data(): that reads a CSV file called "vgsales.csv" using Pandas and then identifies any rows in the dataset that
contain missing values (i.e. NaN, Not a Number) and displays them.

Figure 17: Blanhk_data

 Delete_colum(): This function allows users to delete a specific column and save it in new file.
 Figure 18: delete colum

 Delete_rows(): This function allows users to delete a specific row and save it to new file.

Figure 19: Delete rows

 Clean_data(): This function allows users to clean data if the columns is blank.

Figure 20: clean_data

 Creating a menu: The code creates a menu using the print with input = choice.

Figure 21: Print

Figure 22: if-else
 Figure 23: Program

b.Demo

* Display data: Displays basic statistics of the data, including the number of rows, columns, and missing values.
Figure 24: Display data

Figure 25: Display data

Figure 26: Display data

* Show Blank Table

This function allows users to clean data by selecting a specific column and filling in missing values with a user-specified
character, delete the nah row and save it to the new file

Figure 27: Blank Table

Figure 28: New-file

* Delete column, rows

This function allows the user to delete a specific column, rows. As in the example below I have deleted the column
"Rank"
Figure 29: Delete Columns

Figure 30: New-file

Figure 31: After delete

 Figure 32: Delete rows

Figure 33: Delete rows

Figure 34: Before delete

Figure 35: After

* Clean data

This function allows users to clean data by delete all the rows that have NAH information and it save in to another file

Figure 36: New file

c. Design a dashboard for pre-processed data and give analysis.

* Introduction of some frequently used data charts:

- Turning information into an image is not an objective. On a higher level, the data is easier to grasp when it’s represented as a
visual: That’s why we explain things like quarters or percentages as pieces of the pie.
- Each type of visual corresponds precisely to the idea of what data it can interpret, and what type of connection (relationship,
comparison, composition, or distribution) it shows better. Let’s look at the most common types of visualizations you encounter in
business intelligence and data analytics in general.

1.1 Bar Chart

A bar chart is one of the basic ways to compare data units to each other. Because of its simple graphic form, a bar chart is
often used in BI as an interactive page element.

Figure 37: Bar chart

Bar charts are versatile enough to be modified and show more complex data models. The bars can be structured in clusters
or be stacked, to depict distribution across market segments or subcategories of items. The same goes for horizontal bar
charts, fitting more for long data labels to be placed on the bars.
 When to use: comparing objects, numeric information. Use horizontal charts to fit long data labels. Place stacks in bars to
break each object into segments for a more detailed comparison.

1.2 Line Graph

This type of visual utilizes a horizontal axis and a vertical axis to depict the value of a unit over time.

Figure 38: Chart Title

Line graphs can also be combined with bar charts to represent data from multiple dimensions.
When to use: object value on the timeline, depicting tendencies in behavior over time.
1.3 Pie chart

One more common type of chart we see everywhere is a pie chart.

Figure 39: Pie Chart

- This type of chart is used in any marketing or sales department because it makes it easy to demonstrate the composition of objects
or unit-to-unit comparison.

- When to use: composition of an object, comparing parts to the whole object.

b. Dashboard for pre-processed data.

Figure 40: Dashboards

 * Explanation:
- The first chart is show sale by year and genre that you can sleeted year Zone sales.

Figure 41: Sale by year and gerne

- Following with that, the next chart will point out the top platform sales for which Zone sales
 Figure 42: Platform by sales

- The next chart shows top Publisher by sale in EU sales, you can chose another Zone sale to see the different.
 Figure 43: Top Publisher by sale

- The next chart shows total sale of the genre in different Zone sale.
 Figure 44: Total sale in genre

c. Proposed Solution

 Offer a wide range of products: When it comes to your sporting goods, make sure they meet the needs of your customers
and as a result, you offer a wide range of products. For example, this can be anything in between sportswear, equipment and
accessories for different sports.
 Help create an attractive shopping experience: Since the in store sales is not too high compared to other sales method, we
need to improve shopping experience of the customer. Use an attractive design to create an attractive shopping experience
for your customers by decorating your store in an appealing way and with a friendly atmosphere. Also, highlight your
products, use merchandising techniques, and also ensure that your staff is knowledgeable and helpful. With helpful staffs, we
can easily attract customers to our store and introduce them to different products, thereby increasing sales.
  Leverage online marketing: Exploit social media and email marketing approaches as a means of spreading the word about
your offers, discounts, and new products to your customers. To expand your reach and reach customers outside your
location, create an engaging website and online store.
 Sponsor local sports teams or events: Consider sponsoring local sports teams or events to promote your brand and capture
the interest of your target audience.

II. Survey

After completing my project, I posed some questions to survey users

Figure 45: Question 1

- After asking the question I got a number of responses, most people already know about BI. Of which, 75% of people know about BI,
the rest.

25% do not know what BI is

Figure 46: Question 2

Figure 47: Question 3

Figure 48: Question 4

Figure 49: Question 5
Figure 50: Question 6
Figure 51: Question 7

Figure 52: Question 8

 Figure 53: Question 9

Figure 54: Question 10

- After surveying the majority of users, we realized that the majority of users are familiar with BI and have used it. Among them,
there are also a lot of people who really like BI because it's easy to use, and there are also many people who don't like it because it's
very confusing and difficult to use. Most people often use Tableau much larger than Power BI, Qlik View, MicroStrategy combined
shows that Tableau's popularity and user demand is huge. Among the unsatisfactory comments, we will try to update and modify
further to have the most suitable Tableau program for users.

C. Conclusion
Above I have presented the whole main content of ASM 2 which is the definition and some examples of BI. I also explain BI
techniques and BI tools. In addition I also presented some python code and did a tableau project to manage. then also I had a class
presentation. Thank you

IV. References
Slide and code Python and tableau

https://drive.google.com/drive/folders/1yXFbfF-hA7ed8_MVJE7QIOzUVzQWweEd?
fbclid=IwAR1i0srkOeq6KQ0Agzx8GnocIJl_cz4I9OcQ_s8zNP-JzCtu4C9drSydLi0

Link Github:

https://github.com/ducanhaovai/ASM2_BI_GROUP2?fbclid=IwAR2nNn9l8GRhHb5UKZNV6uqA-
07lbZ6w0wtcNxvn5g8tJhNjqNzGVVE0Pfs

guru99.com/what-is-tableau.html

https://www.simplilearn.com/tutorials/power-bi-tutorial/what-is-power-bi