Hands-on Exercise No.

4 Solution Total Marks: 10

DigiSkills.pk 2.0-Batch-01
Search Engine Optimization (SEO)

Problem Statement

Suppose a business website is launched and you must list the business so that it can be found on Google
local searches. To list the business in Google Business Profile, follow the first task.
Now suppose a client has hired you to do the SEO for his business website.
As you know, the first step for SEO is to audit the website. List all the SEO factors that you will be
considering most important to audit the website.

Task 1.
Create an account on Google Business Profile (formerly known as Google My Business).
1. Open Google My Business by visiting https://www.google.com/business/
2. Log in with your Google account.
3. Enter your business name & address.
4. Choose whether you are a storefront or a service provider.
5. Choose the Primary business category.
6. Add your phone number and website (please note that website is not mandatory).
7. Finish populating your Google Business Profile listing.
8. Take screenshots of each step and paste them in a Word file.

Solution:

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Task 2.
1. List down at least 15 most important SEO factors that can be checked while conducting an SEO
Audit.
2. Use the following free SEO audit tools to perform an SEO Audit of a website of your choice and
analyze the results.
 https://www.seoptimer.com/
 https://nibbler.silktide.com/
 https://www.seositecheckup.com/
3. Take the screenshots of the audit report results.
4. Paste the screenshots in the word file and submit the exercise.

Solution:
1. Most important ranking factors:
1. Robots.txt
2. Sitemap.xml
3. Redirects
4. Site speed and performance
5. Mobile-friendly test
6. Defined languages on site
7. Canonical URL
8. SSL Certificate
9. Structured data
10. Content
11. Keywords
12. Meta Title
13. Meta Description
 14. Missing Alt text
15. Backlinks
2.