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    The document outlines a comprehensive communication plan with the following key points: 1) It introduces a team and provides an agenda covering the situation, stakeholders, recommendations, response, and conclusion. 2) The situation involves high prices, decreased wages, and a need for more transparency in pricing from Uber. 3) Recommendations include making pricing more transparent to customers, implementing a "wait and save" feature for technical improvements, and outlining next steps like app updates and consumer surveys.

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    The document outlines a comprehensive communication plan with the following key points: 1) It introduces a team and provides an agenda covering the situation, stakeholders, recommendations, response, and conclusion. 2) The situation involves high prices, decreased wages, and a need for more transparency in pricing from Uber. 3) Recommendations include making pricing more transparent to customers, implementing a "wait and save" feature for technical improvements, and outlining next steps like app updates and consumer surveys.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    22 views18 pages

    Final Communication Plan

    Uploaded by

    api-661897146
    The document outlines a comprehensive communication plan with the following key points: 1) It introduces a team and provides an agenda covering the situation, stakeholders, recommendations, response, and conclusion. 2) The situation involves high prices, decreased wages, and a need for more transparency in pricing from Uber. 3) Recommendations include making pricing more transparent to customers, implementing a "wait and save" feature for technical improvements, and outlining next steps like app updates and consumer surveys.

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    © All Rights Reserved
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    of 18

    A Comprehensive

    Communication Plan
    Agenda

    • Situation
    • Background & Analysis
    • Recommendations
    • Response
    • Conclusion / Q&A
    Team Introduction

    Danielle Aronson Gabriel MacPherson

    Mia Evans Patrick Keegan Matt Marquis

    The Wheel Deal


    3
    Situation

    High
    Prices

    Uber =
    Luxury
    Decreased
    Wages

    Mia 4
    Stakeholders

    Customers Drivers Investors

    Patrick
    Not Transparent
    With Pricing

    Patrick
    Matt
    Our Competitors
    Are Taking
    Advantage

    (Forbes 2022)
    Patrick
    Patrick
    Matt
    Transparent Pricing

    Specific Customer
    Profit
    Pricing Loyalty

    Gabriel
    Wait and Save

    Technical
    Purpose Experience
    Implementation

    Gabriel
    What's next?

    March Address Relaunch September 1st


    July 2023
    2023
    Plan App 2023
    Check-in

    Feb 1st Demo


    December
    2023
    2nd Check-in
    February
    2024
    Consumer/Driver
    Survey
    July 2024 Year-End Report

    Danielle
    KPI's

    Check-In's Profit

    Improvement

    Danielle
    2019 2021 2022

    Danielle (Insider)
    (NS804, 2019; Addevice, 2023)

    Budget

    150,000 in app
    development $170,000
    costs Total Cost
    $5,000
    Extra Cost for
    Updates

    5,000 Extra Development Costs


    15,000 General Updates

    Matt
    Index
    • Situation
    • Stakeholders
    • Personal Testimony
    • Fare Breakdown
    • Competitors
    • Driver Testimonies
    • Background & Analysis
    • Wait and Save
    • Transparent Pricing
    • What's Next?
    • Profit Transparency
    • Lyft's Annual Revenue Growth
    • Budget

    • Matt 17

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