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Outline for Signify

Signify`s Current State

 Also, as of 2019, the company recorded a net operating income of €2.7 billion, a net

income of €2.7 billion, and gross revenue of €6.2 billion. This translated into an

operating profit margin of €0.450.

 Signify also reported an asset turnover ratio of 0.925. its total asset as of 2019 was

€6.7 billion with a fixed expense of €1.6billion. As such, the return on assets in that

year was 41.687%.

 Moreover, it recorded LED-based comparable sales growth of 1.4% in 2019,

representing approximately 78% of sales.

 However, the company reported a 1.7% revenue decrease in 2019, whereby the

revenues decreased to €6.2 billion in 2019 from €6.4 billion in 2018.

 Its current spread above interest costs is at 38.35%, with a leverage of 0.37.

 Moreover, it records a return on equity of 55.8%, meaning that the company has an

ability of making profit without requiring much money.

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Most Profitable Segments of the Company and the Growth Rates

 Professional segment,

 LED.

The Future Of Signify In the Lighting Market

The market research firm ranks Signify as the top-scoring leader in lighting and a company

with a high possibility of growing its business in the future. Based on the company’s profile,

Signify aims at offering quality lighting products to its customers. It means that it will constantly

improve or innovate its existing products to remain relevant in the market. In so doing, the

company can grow its market and command a higher proportion of the market in the future. For

instance, with effective marketing strategies, the company is going to grow in the future and gain

more customers.

The concept of lighting in IoT aims at adding value beyond illumination and is focused on

connected lights that gather information on their performance and devices around them. As such,

they offer the clients with new lighting experience and data-based insights. Due to the

advancements in technology, customers will need products that are technology-based

technology-sensitive products. For example, they will need increased data and building insight.

Signify is a recognized name in the lighting market and is at the forefront of technology

development for IoT lighting solutions. It will remain relevant in the market, with a strong

staying power within the market. As such, Signify is expected to expand its market and grow in

the future.

Signify`s Key Competitors

 Cree

 HELLA
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 Acuity brands

 OSRAM

Recommendations for the Company

 First, the company may adopt promotional strategies such as direct selling or high

profile advertising to push their products to the end-users.

 Another strategy that Signify may use in marketing to have a market advantage is

the segmentation technique.

 Moreover, the company's may focus on recognizing unique selling propositions.

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