Department of Pharmaceutical management

MBA (Pharm)
BATCH 2012-2014
Major Research Project Topics

S.No. Name MRP Topic

1 Amit Kumar Market Analysis and Perception Mapping of Doctors towards
Biologics used in Rheumatoid Arthritis.
2 Anil Kumar To study the information need of Pharma sales
Representative
3 Anup Maurya To study consumer perception regarding self medication

4 Arvind Patidar A study to explore perception and attitude of physicians

towards generic medicines

5 Barhate Janu Current scenario of Drug reimbursement and Health

Arun insurance system of India and estimation of Medicine
expenditure for reimbursing drugs used in Diabetes mellitus
type 2 in India
6 Bhatt Kaushal Perception Analysis of the Open Innovation in Pharmaceutical
Himanshukumar sector Research & Development"

7 Bhawna Sharma To study the importance of pharmaceutical industry to Indian

economy

8 Bikya Suresh To study consumer awareness and future scope and

trends of e-healthcare sector in India

9 Bodiwala To Study the Effectiveness of OTC Advertising and its Impact

Denish on Consumer Buying Behavior.
Ashvinkumar

10 Bojja Vijay To study the role of pharmacist in Indian pharmaceutical

Kumar Industry

11 Chatla PERCEPTION MAPPING OF DOCTORS FOR CORRECT

Chandrasheker MANAGEMENT OF OSTEOPOROSIS BY VITAMIN K2

12 Chetana Priya Measuring consumer based Brand equity of NIPER(Student

Maddi Perspective)

13 Dasari Ganesh Tool to identify KOLs for Orthopaedic medical device industry
14 Dheeraj Singh Perception and acceptance of e-detailing among physicians
Patel
15 G Srisailam Compendium on National pharmaceutical pricing policy and
its effect on Indian Pharmaceutical market
16 Himanshu prescribing behaviour of oral hypoglycaemic agents
Kumar
17 Isha Jain Perception Mapping of physicians towards pharmaceutical
promotion in India
18 J Prem Kumar EXPERIENCE ROLE IN THE JOB SATISFACTION OF "MEDICAL
REPRESENTATIVES "IN INDIAN PHARMACEUTICAL INDUSTRY

19 Kadam Raju CONSUMER PERCEPTION OF QUALITY OF HEALTH

Vitthalrao INFORMATION AVAILABLE ON INTERNET & IT'S USE
20 Kaushik Parmar To study the emerging trends of NDDS and its future growth
Drivers.

21 Koneru Gayathri KEY PARAMETER ANALYSIS FOR THE SELECTION CRITERIA OF

Devi KNEE AND HIP REPLACEMENT SET

22 Krishna Murthy “Factors Influencing Scope and Accessibility of E-Detailing as

Siripuram Pharmaceutical Marketing Tool in India

23 Kumbha GCC pharmaceutical market

Srinivasarao

24 Lakhmir Singh Impact of DPCO on Prescription pattern and major focus on

Antibiotic segment

25 Lalvani identification and assessment of factors affecting consumer

Ronakkumar buying behaviour of an OTC products
Dolatbhai

26 M Jyothsna Devi Perception mapping of medical websites, networking sites,

and mobile applications their use by doctors in their clinical
practice
27 M Sharath To assess FDA's regulatory action on pharmaceutical
Chandra companies using digital and social media for the promotion of
their products
28 Madhuri Luthra To elucidate the influence of lifestyle of working women on
their OTC purchasing behaviour

29 Mansuri To study the perception, attitude, belief and knowledge of

Altamash Raees housewives on self medication in case of common ailments

30 Mohd Omar A study on perception of HIV among General

Farooq & Consultant Physicians

31 Nandini Nema To study the awareness, purchase behaviour and

complications of contact lenses
33 Neeraj Kumar Study the various dimensions of availability of newly
Pandey launched brands across the supply chain

34 Pallavi A study to assess the buying behavior and impact of

Vishwakarma promotional activities on purchase of skin care cosmetics

35 Patel Ankik To study the perception of doctors regarding business

Bharatbhai potential of new Diabetes Drugs Lipaglyn & SGLT-2
INHIBITORS

36 Patel Maulik To find out factors affecting cognitive bias in salesperson of

Babubhai pharmaceutical industry & interpret the relationship amongst
them through total interpretive structural modeling (TISM)
37 Patel Concept of branding strategies in Indian pharma industry
Ronakkumar
Kanjibhai

38 Patel Vinus Developing a model for creation of low cost hospital s in tier
Ashokbhai 1 , 2 and 3 cities

39 Peruka Venkata Future trends and changing dynamics of Global oncologic

Ramana Prasad market

41 Pruthviraj U Ethical issues in the Pharmaceutical industry : an analysis of

Indian newspapers

42 Rahmat Hadi To understand the perception about bioabsorbable drug

eluting vascular scaffold

43 Ramkrishna PERCEPTION MAPPING OF PHYSICIANS TOWARDS DIABETES

Birle AND ITS COMPLICATIONS AND FUTURE CHALLENGES

44 Ritika Jain To study of Achievement of High Sales Performance by

implementation of Key Account Management (KAM) in Indian
Pharmaceutical industry

45 Rupesh Gandhi To study the perception of doctors about electronic health

Naik M records

46 Sai Krishna Revival strategies for CPSUs in Indian pharmaceutical Industry

Sangem

47 Sana Kauser Project Analysis and Selection criteria in R&D intensive

organizations.

48 Sanchit Gupta To assess compliance of marketing practices of

pharmaceutical companies with UCPMP.
49 Shah Nehal To study the implications of Merger and Acquisition on the
Sanjay price of major brands as well as product portfolio of both the
target pharmaceutical company as well as the acquirer.
50 Shah Vrunda Acceptance Mapping of Saroglitazar for the treatment of
Satishkumar Diabetes Dyslipidemia among doctors

51 Shamshad Ah Perception of physicians towards medical representatives; A

Riyaz Ah Model analyzing boon or burden.

52 Sheth Dhwni Mining of DPCO: A captious study in search of betterment

Bharatkumar

53 Shinde Changing focus of R&D with specific emphasis on Neglected

Mangesh Tropical Diseases
Dhanaji

54 Shinde Nitin TO STUDY THE EFFECT OF PACKAGING OF PHARMACEUTICAL

Dattatraya OTC PRODUCTS ON BUYING BEHAVIOUR OF CUSTOMER

55 Sneha Rajan To study the impact of the post-TRIPS amendments in the

Indian Patent law over the ‘Access to Medicines’ situation in
India and the Indian Pharmaceutical Industry as a whole

56 Soni Pruthvish A Study to Gain Insights from Marketing Professionals

Jagdishchandra towards Differential Pricing of Pharmaceuticals in Purview of
DPCO-2013

57 Swapnil Jain mapping of institutional purchase mechanism of

pharmaceuticals

58 V S Karthik Yada Perception of doctors towards Adverse Drug Reaction

Reporting

59 Vadali Sagar IMPACT OF DIVIDEND ON MARKET VALUE OF STOCK

Raju

60 Vamika P Does brand name influence physician prescription pattern

61 Varun Yadav A study to asses the role of chemist in promoting the OTC
product
61 Vikas Kumar To do comparative analysis for Regulatory Affairs between
developed v/s developing nations
63 Vyas Study to find out the acceptance rate of branded
Vishalkumar generics through online retail pharmacy and to study current
Pravinbhai online
pharma market in india, future issues and challenges
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