MODULE

2.03 Overview of Amazon’s

Seller Central

Walkthrough of Seller Central

The first thing you need to do to sell on Amazon is to sign up
for an account
▶ Go to SellerCentral.Amazon.com to get started today

There are two different types of accounts that you

can sign up for:

Individual Account
• No monthly fees
• Amazon simply charges you a fee and commission for every sale
you make

Professional Account
• Costs $40/month in addition to a commission for everything you sale
• You can start with this account as it provides you all of the tools we talk
about in Freedom Ticket or upgrade to it after you start feeling more
comfortable with Amazon selling

Note: After zero activity on your pro-account for three months,

Amazon will stop charging you the pro-fee until you upgrade back
to professional

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Module 2.03

Amazon’s Learn More The Back End of

Button
▶ Additional information that Amazon provides
such as The Beginner’s Guide. How to Start
Selling on Amazon, How to Launch Your Brand,
and other Amazon basics
▶ Compare costs and selling plans along with
fees for different product categories
▶ Learn about fulfillment, advertising, and
case studies
▶ A lot of these tools are included in Helium 10
Seller Central
▶ Respond to your Buyer messages
(even on weekends)
• If neglected, penalties on your account access
will be revoked
• Quick Tip: Set up email or text notifications
▶ View your Buy Box score
• Buy Box: the box on a product detail page
where a customer starts the purchase process
by adding an item to their shopping basket

▶ Track your earnings

▶ Most product fees are 15%, some things are
8% or less • You can see what amount of revenue is
available for withdrawal

Amazon Account • There is a lag between sales and profit,

Verification sometimes up to 3 or 4 weeks

• At the bottom, you will find an expected date of
▶ When you sign up, most accounts require a video eligible profits and general financial information
interview to verify that you are not a robot such as:
▶ Provide an ID, business documents, bank • Transactions views
statements, utility bill, etc.
• How much Amazon charged you per
▶ You must have a credit card on file product sold
• Networth
• Financial statements
• Payment dispersions
• Advertising history

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Module 2.03

Other Noteworthy seller Central Tools:

SellerCentral.Amazon.com/gp/help/external/help-page.html?itemID=2&lan-
guage=en_US&ref=efph_2_bred_69026

• Selling B2B (Business to Business)- Able to set up business pricing

that allows businesses to receive discounts if they buy in bulk

• Performance tab- View your defect rates, understand rules you’ve

broken, shipping performance, etc.

• Amazon Rates- Listing rates and ways to improve said ratings

• Inventory manager- Specialized software that can be used to keep

track of your inventory levels, deliveries, sales, and orders originating
from your Amazon sales channels

• Account Health- Page that provides an overview of your selling

account’s adherence to the performance targets and policies required to
sell on Amazon

• Manage FBA Inventory- Report that provides listing, condition,

disposition, and quantity information to help with day-to-day inventory
management tasks

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3 Overview of Amazon’s Seller Central