NURTUR

EA
BUSINESS
IDEA
 IDEAS ARE GOOD BUT YOU
NEED CASH
After you have become a real entrepreneur by
character and competencies, you need to generate
execute a business idea. Remember, you can only be in
business if you have a product or service, which
someone is willing to buy. If it is money you want, then
you should have something that they either need or
want. We have to begin a business idea with
understanding the dynamics of human needs and
wants.

CREATIVITY LESSONS
Let's start with a quick understanding of what creative thinking and
then what innovation is. Creativity thus would be the ability of an
 individual and the measure of how creative or
different her ideas are compared to ideas before. Innovation would
be the development, design, and delivering of those ideas. Here are
a dozen, street-smart ideas about creative thinking.
ONES
KNOW THYSELF WELL
LISTEN TO THE DULL AND
ADD PRESSURE THEN TAKE AWAY IGNORANT
PRESSURE
SET-ASIDE SHORT TERM GAINS FOR
LONG-TERM BENEFITS
QUANTITY BEFORE QUALITY
TRASH GOOD IDEAS FOR BRILLIANT

KNOW THYSELF WELL

Your idea generating efforts must root from who

 you are as a person, as an individual. They must
in many ways reflect your beliefs and your values.
Anytime you simply steal an idea from
somewhere then, , in the long-run you will not
execute it well. Your core business idea has to be
your own.

ADD PRESSURE, THEN TAKE

AWAY PRESSURE

Whole brain thinking towards creativity can

happen in two scenarios: One: under a lot of
business pressure and two, during a business
thinking vacation. Thus it is called demand-driven
creative thinking and desire-driven creative
 thinking. Both are useful and good. And, at the
same time take a vacation from the pressure. Mind
you, during the vacation you are working
unconsciously in the deeper recesses of your
neuro-systems.

QUANTITY BEFORE QUALITY

When generating creative ideas, first
allow yourself and your team to run
ahead with the first few bright ones.
First, generate a quantity of ideas then
begin the process of qualifying. Think
of this: if you needed a red shirt would
you go shopping to a store that has five
shades of red or fifty shades of red.
TRASH GOOD IDEAS FOR
BRILLIANT ONES
When you have what you think is a good idea don't get egoistically attached to it. Allow
your inner mind to give you brand new one. It is bound to be better.

LISTEN TO THE DULL AND IGNORANT This one comes

from the poem Desiderata. In life there are many perceptions of reality and these
realities keep changing. It is possible that your business front-liner sees and
perceives something about your business and business needs that your chief-idea
man doesn't see. For generating ideas, tap multiple sources and perspectives.

SET ASIDE SHORT TERM GAINS FOR

 LONG TERM BENEFITS

This is not just about thinking ahead of the

curve but also about patience and
resilience. Our world and the business
world are in a state of constant flux.
Things change and often. There are
seasons to sow and there are seasons to
reap. When you have invested in an idea
then give it time.

THINK CREATIVELY, SPEAK

SOFTLY AND ACT
 MASSIVELY
In business, in running enterprises it is best to do a good
amount of thinking before committing to any project and
when committed all business must pull back no punches
during execution, because then, most often than not, you will
blame the thinking. Thus, good and massive action is
important. It is the marketplace that needs to provide us
with feedback. That feedback qualifies the kind of creative
thinking that was done in the first place.