What is the strategy?

Diversified and Optimized Brand Portfolio

Focused on the Core + Experimenting in
Adjacencies

How do we intend to achieve our

objectives?
Networked Organization
Brand Building
World-Class Marketing...
Simplicity and consistency
Scale and speed
Open and collaborative

How do we deal with competitive pressure?

Through Targeted Resource Allocation
Transparent pricing and efficient
processes
Streamlined sources on a digital platform
Standardized approach high value market
research

How are changes in customer demands dealt

with?
By analysing customer centric data
Reaching the customer through innovation
Different types of packaging

How is strategy adjusted for environmental

issues?
Focusing on a World Without Waste
Maximizing water conservation
Sustainable Packaging
Priority Sustainability & ESG Issues
 How is the company/team divided?
The Coca-Cola Company’s operational structure includes four geographic operating
segments: Europe, Middle East & Africa; Latin America; North America; and Asia Pacific. The
company reporting structure also includes the non-geographic segments of Global Ventures
and Bottling Investments Group (BIG).

 What is the hierarchy?

he Coca-Cola Company is controlled through a vertical top-down hierarchy, with
decision-making authority residing with the company's upper management and
flowing down the organizational hierarchy.

 How do the various departments

coordinate activities?
Through various communication channels
 How do the team members organize and
align themselves?

 Is decision making and controlling

centralized or decentralized? Is this
as it should be, given what we’re
doing?
 decision-making authority residing with the company's upper management and
flowing down the organizational hierarchy.


 Where are the lines of communication?
Explicit and implicit?
 What are the main systems that run the
organization? Consider financial and HR
systems as well as communications and
document storage.
 Where are the controls and how are they
monitored and evaluated?
 What internal rules and processes does
the team use to keep on track?


 How participative is the

management/leadership style?
Promotes team work
 How effective is that leadership?

 Do employees/team members tend to be

competitive or cooperative?
with a focus on empowering employees to
be customer-centric and innovative. The
leadership is effective, with a strong
vision and clear communication of
expectations. Employees/team members
tend to be cooperative and work well in
 teams. There are real teams functioning
within the organization, with a focus on
collaboration and cross-functional work.
 Are there real teams functioning within
the organization or are they just
nominal groups
Real teams are working

Staff:
team with various specializations, such
as operations, technology, and
marketing. The company fills critical
positions and addresses gaps in required
competencies