BHARGAVI DUTTA bhargavidutta13@gmail.

com | +91 7026918980 | Bangalore, India

I. EDUCATION
BANGALORE UNIVERSITY Bangalore, India
M.Sc. Biotechnology (CGPA 7.5/10) 2014- 2016

II. EXPERIENCE
ZOMATO (Online food search & discovery, and delivery platform valued at US$ 9.5B) Bangalore, India
Program/Project Manager South Region SEPT 2021 – ONGOING
▪ Promo Code: i) Overlooked promo drives and analyzed data to optimize operations, and manage a regional budget of ~2 Cr
monthly
ii) Ensured active communication across multifunctional stakeholders to launch pilots and beta testing of projects, and
maintain internal trackers for KPIs of ~10+ projects which aided in highest total order value during Dec ‘21 and Jan ‘22 for
south region
iii) Analyzed data to identify bad campaign code logic to aid in a better UX and in funnel metric growth across user segments
iv) Analyzed and performed competition benchmarking to provide insights to optimize supply burn for south and reduce
overshooting budget on weekly basis.
▪ Legal Compliance: Manage end to end life cycle for restaurant legal compliance process of 300+ restaurant weekly to ensure
a smooth experience of restaurants on the platform
▪ Content Coverage: Drove an incremental GMV of 12 Cr growth for south through photoshoot coverage across cities

HyperPure by ZOMATO (Zomato's farm-fresh and multi-product warehouse valued at US$ 1.1B) Bangalore, India
Marketing Operations Analyst JUN 2020 – AUG 2021
▪ Campaign Analysis: Evaluated campaign effectiveness and managed marketing communication channels to increase the customer
ordering trend
▪ Graphic Designing: Learnt and optimized creatives on Figma for new cities launch during the pandemic, leading to a 10% increase in
customer ordering count
▪ Performance Marketing: i) Analyzed, and reported marketing communications performance with the management to share funnel
conversion improvement ideas, feedback & present results
ii) Coordinated with tech team and supply chain team to ensure opportune communication to
customers via internal communication channels

Catalog Subject Matter Expert

▪ Catalog Enrichment:
i. Lead complete process change with improved catalog data capturing process for a convivial user experience
ii. Created Product Vertical for 9000+ SKUs to optimize SEO better product searchability, delivering a 22.5% increase ordering
count
▪ Team Management: Lead a team of 4 interns, driving them to ~55% productivity in a week

Sourcing MIS Analyst MAY 2019 – JUN 2020

▪ Category Sales Trend Analysis: Reviewed and evaluated daily sales trend across categories to determine the campaign
effectiveness week on week basis; Customer to GMV correlation for high and slow-moving SKUs
▪ Margin and Inventory Trend Analysis: Reported daily margins across categories, highlighting the outliers both in customer and
article front with atypical margins trends to aid category managers decide price benchmarking for large merchant account and
retail outlets
JUMBOTAIL TECHNOLOGIES (Kalaari Capital & Nexus Venture Partners funded B2B startup) Bangalore, India
Senior Catalog Quality Assurance Specialist JAN 2018 – APR 2019
▪ Drove the volumetric project for the supply chain, driving the supply chain associated catalog accuracy from 0% to 25%
▪ Created catalog playbook and process optimization SOPs to aid in multi-city launch
▪ Conducted customer visits, trained, and coordinated category managers and worked closely with sourcing partners

SWIGGY-BUNDL TECHNOLOGIES (Tacent & Nasper Partners funded food delivery firm valued, US$ 10.7B) Bangalore, India
Catalog Content Specialist SEP 2016 – JAN 2018
▪ Overlooked quality checks of all restaurants on Swiggy website - ensuring all items & their prices (including all variables)
on the site are accurate and updated.
▪ Mentored 10 new joiners, 15 vendor and sales managers driving them to 100% productivity in 2 weeks

III. ADDITIONAL INFORMATION

▪ SKILLS/CERTIFICATION
▪ MS Excel Advanced, MS Office, SQL (PostgreSQL, Redash, Metabase, Amazon Redshift) Appsheet, Figma
▪ Undergoing – Advanced SQL, Tableau, and Python Certification by Udemy