Working with vocabulary

Exercise 1. Study these phrasal verbs.

1. complain/worry about – жалітися на/ хвилюватися про
2.apply/apologise/prepare for – подавати заяву (на отримання
роботи)/вибачатися за/готуватися до
3. believe/specialise/succeed in – вірити в/спеціалізуватися в/досягти успіху
в
4. consist/smell of – складатися з/пахнути (якось)
5. concentrate/depend on – зосереджуватися на/залежати від
6. compare/cope/deal with – порівнювати з/справлятися з/мати справу з
7. dream about/of – мріяти про
8. argue with – сперечатися з (кимось)
argue about – сперечатися про (предмет суперечки)

Exercise 2. Do the tasks below.

Exercise 3. Fill in the gaps with the words from the boxes.

particular, following, attention, influence, powerful, tips, audience, persuade

What is an influencer and how do we become one?

An influencer is a person who can (1)______ the decisions of their
followers because of their relationship with their (2)_______ and their
knowledge and expertise in a (3)________ area, e.g. fashion, travel or
technology.

Influencers often have a large (4)________ of people who pay close

(5)_______ to their views. They have the power to (6)_______ people to
buy things, and influencers are now seen by many companies as a direct
way to customers’ hearts. Brands are now asking (7)_______ influencers
to market their products. With some influencers charging up to $25,000
for one social media post, it is no surprise that more and more people are
keen to become influencers too. If you are one of them, then here are
five (8)_______ on how to do it.

connect, follow, unique, develop, describes, online blog

1. Choose your niche

What is the area that you know most about? What do you feel most
excited talking about? Find the specific area that you’re most interested
in and (9)_______ it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide
which medium – such as your own (10)_______, Instagram or Snapchat –
is the best way to (11)________ with your followers and chat about your
niche area. When you have done that, write an attention-grabbing bio that
(12)________ you and your speciality area in an interesting and
(13)_______ way. Make sure that people who read your bio will want to
(14)________ you.

connect, story, daily, attention, post, theme

3. Post regularly and consistently
Many influencers post (15)______ on their social media accounts. The
more you (16)______, the more likely people will follow you. Also, ensure
that your posts are consistent and possibly follow a (17)_______.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a
(18)______ that will catch the (19)______ of your followers and help
them (20)_______ with you.

influencer, increase, found, social media, attractive, become

5. Make sure people can easily find your content

Publicise your posts on a variety of (21)______, use hashtags and catchy
titles and make sure that they can be easily (22)______. There is no
point writing the most exciting blogposts or posting the most
(23)_______ photographs if no one is going to see them.

Most importantly, if you want to (24)_______ a social media (25)______,

you need to have patience. Keep posting and your following will gradually
(26)_______. Good luck!