Scribd Logo
Upload

Welcome to Scribd!

  • Fe'Nix Del Sur Questions

    Uploaded by

    simpleheart23
    636 views1 page
    A department store chain has offered Fe'nix del Sur a contract to supply replica artifacts that could generate $750,000 to $1.4 million in annual sales, and Fe'nix del Sur must decide whether to accept. This decision could impact the company's future direction. The document provides discussion questions about Fe'nix del Sur's current products, distribution channels, competitors, assessing whether the business definition should be modified, whether to accept the contract, and what the primary product category should be in the future.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    A department store chain has offered Fe'nix del Sur a contract to supply replica artifacts that could generate $750,000 to $1.4 million in annual sales, and Fe'nix del Sur must decide whether to accept. This decision could impact the company's future direction. The document provides discussion questions about Fe'nix del Sur's current products, distribution channels, competitors, assessing whether the business definition should be modified, whether to accept the contract, and what the primary product category should be in the future.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    636 views1 page

    Fe'Nix Del Sur Questions

    Uploaded by

    simpleheart23
    A department store chain has offered Fe'nix del Sur a contract to supply replica artifacts that could generate $750,000 to $1.4 million in annual sales, and Fe'nix del Sur must decide whether to accept. This decision could impact the company's future direction. The document provides discussion questions about Fe'nix del Sur's current products, distribution channels, competitors, assessing whether the business definition should be modified, whether to accept the contract, and what the primary product category should be in the future.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    Strategic Marketing Fenix del Sur, LLC.

    Case Discussion Guidelines

    A mass merchandise department store chain has recently offered Fenix del Sur a contract to deliver a full line of replica artifacts that could generate $750,000 to $4 million in sales annually. They must soon decide whether or not to accept the contract. This decision is likely to impact the future direction of the company. 1. What are the product categories in which Fenix del Sur competes? What are the distribution channels Fenix del Sur uses to market these products? Which products and distribution outlets are currently the core of its business? 2. List the major competitor and product trends that are impacting the market. 3. List what you believe to be Fenix del Surs core competency. 4. Given the changes in the industry, do you believe that Fenix del Sur should modify its business definition? If so, how? 5. Should Fenix del Sur accept the contract offered it by the mass merchandise chain? 6. Related to the contract issue, in the future, what should be the primary product category in which Fenix del Sur competes?

    You might also like