Professional Documents
Culture Documents
Sorbet Corvet Business Plan
Sorbet Corvet Business Plan
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
T A B L E O F C O N T E N T S
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
C H A P T E R I
Introduction
Ice cream is a perennial favorite for both children and adults in the
possible twists on ordinary cuisine using their ingenuity. Ice creams are a
tasty, international treat for young and old when the temperatures rise and
the summer heat sears. And, because the summer weather is quite warm or
even scorching, our food and recreation choices must neutralize the heat.
helps relax the nervous system. It also prevents insomnia. Ice cream not
only relieves tension but also increases happiness hormones in the body,
and is high in carbohydrates, fats, and proteins, all of which our bodies
a lot of sugar and calories and may contain chemicals and artificial
Ice cream gives us joy and happiness even though sometimes it may give
store-bought ice creams have been associated with negative health effects.
On the other hand, sorbet corvet provides a product that everyone will enjoy,
but does not jeopardize everyone's health and has the nutrients that our
body requires. A product that everyone will love and enjoy for its flavor
which is healthier and more delicious than any other ice cream.
and creamier than regular ice cream is higher in sugar, fat, and calories.
Our ice cream will be beneficial in this case because it is made of natural
fruits. Our ice cream contains one exotic looking and is native to tropical
Southeast Asia fruit named Rambutan, which makes our product nutritionally
2
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
lime juice and its skin zest for a gist that compliments the rambutan flavor.
It's a flavorful ice cream that people would enjoy because it's not overly
sweet but still delicious. Our product is a low sugar ice cream, that's why
the hint of the sour flavor of lime takes place for it to be tastier,
unique blend that people would enjoy. We believe our product is revolutionary
or innovative because of the fruit used and the combination of its flavor-
the sweet flavor of Rambutan matched with citrus fruit – lime, which one
Lime juice contains magnesium and potassium, which are good for the
antioxidants and vitamin C. Antioxidants help fight free radicals, which are
waste products that can harm cells. Apart from its assets, it is reasonably
priced, allowing clients to enjoy it. This product demonstrates that we can
3
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
C H A P T E R II
EXECUTIVE SUMMARY
The business name “Sorbet Corvet” came from a combination of the two
words, sorbet and corvet. Sorbet is derived from the word “sorbetes” which
in the Philippines frequently referred to as dirty ice cream, thus, the name
sorbet. Corvet, on the other hand, is inspired by the famous dance sound in
TikTok “corvette corvette”, the title includes trending dances and fun
challenges. One video with that sound goes viral, and soon, other users start
putting their spin and dance steps on it. Combining sorbet and corvet
The proposed product is way different from other products that people
citrus fruit – lime. It offers a unique blend that people would enjoy. This
ice cream is tastier, healthier, and more nutritious. It features real fruit,
4
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
social media platforms such as Facebook, Twitter, and Instagram, where people
who are new to the business may be identified. This provides an excellent
three years. As the company's business grows, profits are likely to increase
5
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
also be leveraged to improve the items and offer additional flavors for sale.
We began with a little investment of 682 pesos and sold our product till we
reached our target income. As we continue to grow, our capital and income
opportunities, and threats since this will increase the firm's viability
while also identifying dangers that may arise throughout the operation.
a vital role in its target market. It may also encourage newly created
B. Social Impact
6
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
implies providing more jobs. This does not only help people to work closer
at home, but it also improves the town’s quality of life by raising its
services through internet platforms like Facebook, where the owners can
interact with customers. Our ice cream product made of rambutan will be
popular with the masses because it is fresh and delicious. Our business will
business to help our environment and improve our community. Truly, exhibiting
a positive social effect can boost a business. It allows people to work for
or do business that dedicates their time, skills, and, in many cases, a tiny
7
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
C H A P T E R III
Organizational Plan
Achieve your business goals. Organization planning includes all
Having an organizational plan allows the company to move toward success and
business. Planning provides a clear path forward. When you organize the
various departments of your business, everyone knows what their function is—
and the tasks and processes necessary to that are used to set priorities,
focus energy, resources, and assets, reinforce tasks, and ensure that
employees and other stakeholders are working toward a common goal, establish
design, then it would be easier to achieve goals because such controls would
lead to better performance and the organization would be able to execute its
strategy better. Organizing and planning help you complete your tasks
8
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
correctly and avoid costly blunders. It may be more effective and productive
by organizing our work and preparing ahead. We can attain essential goals
Vision
To offer the best tasting frozen treat to consumers around the City of
Tuguegarao with the enjoyment and ultimate ice cream experience. Our
Mission
We strive to provide the most unique, flavourful, and healthy ice cream
to our customers at the most affordable price. We aim to delight and supply
our consumers with the best all-natural ice cream available in a variety of
nutritional standards.
9
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Core Values
Paying Attention and Assessing how customers want to be served and adjust.
B. Organizational Chart
10
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
11
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
12
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
13
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
14
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
C H A P T E R IV
Marketing Plan
A marketing plan is critical to the success of any business or
determining our target market and how our product or service will benefit
effective way to make the customers aware of our product. It does not only
of clear and concise guidelines, a measurable goal for a company that will
The biggest advantage of marketing planning is that the products are being
recognized in the mind of the customers at the first level, this is through
your product and what will be your target market. It provides you with the
current trends and competitors of your product in the market and how you
15
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
that can facilitate the attainment of objectives over time, and reduces the
Conducting research and analysis can provide insight into how your
business is seen by the customers and clients you wish to reach. It can
assist you in determining who your customers are and where they are located,
as well as which consumers are most likely to conduct business with you. A
proper investigation and analysis of the current and future scenario could
The purpose of the research and analysis is to stay updated about the
target consumer so that the company may analyze, strategize, and apply the
knowledge to improve the efficiency and performance of the company. The data
acquired will be utilized to determine the best and most appropriate plan.
16
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
entrepreneurs. The result shows that the majority of respondents spend their
delicacies. Respondents chose ice cream for dessert and longan and rambutan
for fruits in the survey. The majority of them want to add fruits over ice
cream, but they are unsure about the quality and flavor.
Entrepreneurs conducted a free taste test with their family and friends
for the initial try on innovating the product to gather their feedback. We
used Rambutan ice cream for the dry run. Nine out of ten respondents suggested
that we should improve the quality and taste, while the rest suggested that
suggested that we should use fruits that blend with ice cream and should be
The entrepreneurs developed a product that will meet and fulfill our
customers' desires. Our business provides Ice Cream, which is both tasty and
17
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
to assess the internal and external factors that can affect the business.
• SWOT Analysis
assess of the internal and external factors that can affect the business.
18
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
- Our product
can be
bought at a
low and
affordable
price that
every
customer
can afford
to buy.
B. Marketing Strategies
Identifying a potential target market and making it the entity’s client for
19
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Product
Sorbet Corvet’s business has a strategy in mind to come out with a new
draw a line for the business to be established and satisfy the customers’
expectations. The business Sorbet Corvet aims for its customers to feel
refreshed and cool during the summer season, but with healthy and nutritious
ice cream. Individuals who are health concerned are more likely to purchase
something new to the eye. Also, it benefits not only the customers who buy
the product but also the environment, because the business uses a recyclable
material for the best outcome of the package. The business must always
consider and maintain a friendly and clean environment for the safety of the
customers and the high quality of their products. This also may benefit their
business to survive and make a profit. In our future expansion, we will also
20
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Price
By offering a competitive price, the business can attract more customers
competition for the customer to afford the product. It is the tangible price
point to let the customers know whether it is worth their time and investment.
it will be acceptable to the market. Our product can be bought at a low and
affordable price that every customer can afford to buy. It is cheap, but
Place
Choosing the best location for our business is crucial to our overall
proper location for our business. So, since we are from Tuguegarao City, our
located at the place where many people or customers will constantly go every
day, like malls, schools, churches, and public markets. Also, our location
will make our customers feel safe and comfortable when purchasing or buying
our product. But as we live in today’s world where there’s a limit on people
going outside because of the pandemic, we plan to sell our product online.
21
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Our business will provide services through social media platforms like
Facebook, Instagram, and other social media platforms that people usually
go. For deliveries, we only deliver to people who live around the city and
are not too far from the area. While for pick-ups, we will appoint a location
for the customers to get their orders. Additionally, it will simplify the
Promotion
Marketers use the promotion to inform, persuade, and remind consumers to
purchasing and rating it. Furthermore, we can market using social media
platforms such as Facebook, Instagram, and others. The media has evolved
into the most effective vehicle for product promotion, allowing us to make
our products more accessible to the general public. By utilizing the media
C. Target Market
The target market is the specific group of consumers you will be aiming
your products or services at. These are the customers who are most likely to
22
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
buy from you, and who will make your business successful. The product will
School. Our product can be sold online too, which anyone could buy for an
affordable price. Kids will also be the best target consumers because most
of them are fond of this product. The hot weather here in Tuguegarao City is
D. Market Area
The market area section of your strategy comes after the products or
region addresses an area where all or the majority of its business volume
happens and ought to give the most important aspects or practical details of
the business plan to sell your products in, including insights to help your
product/business to prosper.
to the market, the entrepreneurs chose to start selling the product within
their community. We sold in front of our house, especially since the pandemic
E. Distribution Channels
The product will be distributed to clients by direct selling, in which
each seller would directly market our product to customers. Personal selling
will be used by the firm to collect personal feedback and information about
each seller to advertise our product, and we can take orders from clients if
they so like.
To ensure a solid link between our firm and the clients, the
receive will improve. Additionally, the firm delivers services via social
24
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
C H A P T E R V
Production Plan
Production planning ensures that all necessary preparations are done
like production cycle time. Having a proper production plan will help a
A. Product Description
Our product is a frozen dairy dessert created by freezing. Our ice cream
contains one the exotic looking and uses the native tropical Southeast Asia
fruit named Rambutan, which makes our product nutritionally superior to other
traditional ice creams. We added lime juice and the zest of its skin for an
ice cream that people will enjoy because it's not overly sweet but still
delicious.
25
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Sapindatrus Ice cream doesn’t only promote good health but with the use
of fresh fruits, it can produce balance in the palate and in nutrients that
surely match any customers of all kinds and ages. Sapindatrus ice cream can
prove to be extremely beneficial. Generally, premium ice cream that has been
treated to be richer and creamier than conventional ice cream has a higher
sugar, fat, and calorie content. Because our product is a low-sugar ice
cream, the sour flavor of lime takes place making it tastier, healthier, and
more nutritious. We wanted to avoid making our ice cream too sugary, so we
looked for a flavor complement and came up with lime. Lastly, with the
affordable price, the target customers can be fully pleased with its taste
B. Production Schedule
26
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
A. Ingredients
27
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
C. Procedures
(Step 1) – Begin with peeling the Rambutan, deseed and set it aside.
(Step 2) – Place the lime rind and juice in a saucepan with the sugar.
Stir over moderate heat until the sugar has dissolved and the texture is
gooey like syrup.
28
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
(Step 4) – Place 2 chilled evaporated milk, 3 tbsp. sugar and 150g bear brand
in a mixer machine and pulse until bubbly, afterward, put into the freezer
to rest for 1 hour.
29
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
(Step 5) – Put the chilled all-purpose cream and kremdensada into the mixer.
Whip until stiff peaks. Take the evaporated, skimmed milk and sugar mixture
out of the freezer and mix with the all-purpose cream.
(Step 6) – Add the blended lime-rambutan mixture, and put the lychee syrup
and a drop of red food coloring making the color pink. You may mix the ice
cream bottom to top to ensure all the ingredients are involved.
30
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
(Step 7) – Put in a container, add rambutan chunks per serving and top with
sprinkles.
31
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
C H A P T E R VI
Financial Planning
In the business, it is necessary to have a financial plan to forecast
future financial results and to determine how well the company’s financial
created to assure that the company is guided about its monetary resources,
32
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
P 8.46
X 1.25 25% Buffer
P10.58 Unit Cost
x 1. 50 (25% mark-up + 25% Discount)
P15.86 or 16 Unit price
B. Financial Forecast
Sales Forecast
33
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Sorbet Corvet
Income Statement
For the Period November 2021
34
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
C. Income Statement
Actual Sales
Days Number of Unit Total Estimated
Units Sold Price Sales Per Day
1 40 16 P640
2 80 16 1,280
3 120 16 1,920
4 160 16 2,560
5 160 16 2,560
Total Target Sales: P8,960
35
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Sorbet Corvet
Income Statement
For the Period November 2021
36
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Implication:
The calculated Return on Investment (ROI) demonstrates how
effectively each peso invested in Sorbet Corvet produced a net profit of P
2,735.2 for student-entrepreneurs. As computed above on the general formula
for ROI, Sorbet Corvet’s return on investment is 7.1 or 710%. This means
that the student-entrepreneurs made 7.1 centavos for every peso invested in
the production of Sorbet Corvet. This investment was incredibly systematic
because it rose 7.1 times.
= 2,735.2 / P8,960
= 0.306 x 100%
= 31%
37
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
A P P E N D I C E S
Market Survey Questionnaire
1. How frequently do you eat ice cream?
Everyday
Thrice a week
Once a month
Depends on the mood and weather
Others, please specify:_________
2. How often do you eat fruits?
Always
Sometimes
Never
3. Do you prefer having actual fruit-based ice cream?
Yes
No
Maybe
4. How do you prefer to have your ice cream?
Cup
Cone
Tub
Bread
5. The majority of the time you become aware of a new ice-cream
brand/flavor is through… (You can pick at least 3 choices)
Word of Mouth
Flyers
Social Media
Television
Magazine
Billboards
Others, please specify:___________
38
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
39
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Promotional Flyer
40
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Documentations
Production
Selling
41
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
42
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Survey Samples
Market Area
43
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY
Packaging
44
Sorbet Corvet