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REPUBLIC OF THE PHILIPPINES

DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – SENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – SENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

T A B L E O F C O N T E N T S

CHAPTER I: INTRODUCTION ------------------------------------- pp.1-3

CHAPTER II: EXECUTIVE SUMMARY ------------------------------- pp.4-7

CHAPTER III: ORGANIZATIONAL PLAN ---------------------------- pp.8-14

CHAPTER IV: MARKETING PLAN ---------------------------------- pp.15-24

CHAPTER V: PRODUCTION PLAN ---------------------------------- pp.25-31

CHAPTER VI: FINANCIAL PLAN ---------------------------------- pp.32-37

APPENDICES -------------------------------------------------- pp.38-44

Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – SENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C H A P T E R I
Introduction

Ice cream is a perennial favorite for both children and adults in the

Philippines. Here in the Philippines, you'll find numerous variations on the

traditional ice cream delight. Yes, Filipinos can generate a myriad of

possible twists on ordinary cuisine using their ingenuity. Ice creams are a

tasty, international treat for young and old when the temperatures rise and

the summer heat sears. And, because the summer weather is quite warm or

even scorching, our food and recreation choices must neutralize the heat.

Sorbet Corvet provides customers with a product that brings them

happiness. According to the International Journal of Gastronomy and Food

Science, Ice cream stimulates thrombopoietin, a happy hormone that helps

reduce stress. Ice cream contains L-tryptophane, a natural sedative that

helps relax the nervous system. It also prevents insomnia. Ice cream not

only relieves tension but also increases happiness hormones in the body,

improving mental wellness. It is a great source of nourishment and energy

and is high in carbohydrates, fats, and proteins, all of which our bodies

require for energy.

Store-bought ice creams feature a high concentration of artificial

flavorings and chemical ingredients that contribute to the flavor's


1
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

enhancement. Ice cream is a refreshing and sweet treat. However, it contains

a lot of sugar and calories and may contain chemicals and artificial

components. Although ice cream's nutritional value varies by brand and

flavor, most ice cream is high in sugar and lacking in nutrition.

Ice cream gives us joy and happiness even though sometimes it may give

us peril to our health. Some artificial ingredients and preservatives of

store-bought ice creams have been associated with negative health effects.

On the other hand, sorbet corvet provides a product that everyone will enjoy,

but does not jeopardize everyone's health and has the nutrients that our

body requires. A product that everyone will love and enjoy for its flavor

which is healthier and more delicious than any other ice cream.

Sapindatrus ice cream can prove to be extremely beneficial. People

nowadays strive to be healthy, yet they tend to eat unhealthy foods or

desserts. In most cases, premium ice cream which is processed to be richer

and creamier than regular ice cream is higher in sugar, fat, and calories.

Our ice cream will be beneficial in this case because it is made of natural

fruits. Our ice cream contains one exotic looking and is native to tropical

Southeast Asia fruit named Rambutan, which makes our product nutritionally

superior to other traditional ice creams. For an exciting twist, we added

2
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

lime juice and its skin zest for a gist that compliments the rambutan flavor.

It's a flavorful ice cream that people would enjoy because it's not overly

sweet but still delicious. Our product is a low sugar ice cream, that's why

the hint of the sour flavor of lime takes place for it to be tastier,

healthier, and nutritious. We came up with this concept since it offers a

unique blend that people would enjoy. We believe our product is revolutionary

or innovative because of the fruit used and the combination of its flavor-

the sweet flavor of Rambutan matched with citrus fruit – lime, which one

can’t imagine would click.

Lime juice contains magnesium and potassium, which are good for the

heart, as well as vitamin C and antioxidants. Rambutans are high in

antioxidants and vitamin C. Antioxidants help fight free radicals, which are

waste products that can harm cells. Apart from its assets, it is reasonably

priced, allowing clients to enjoy it. This product demonstrates that we can

maintain a healthy lifestyle while enjoying some of our favorite desserts,

such as ice cream.

3
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C H A P T E R II
EXECUTIVE SUMMARY

The business name “Sorbet Corvet” came from a combination of the two

words, sorbet and corvet. Sorbet is derived from the word “sorbetes” which

is a popular Filipino ice cream. It is a traditional ice cream originating

in the Philippines frequently referred to as dirty ice cream, thus, the name

sorbet. Corvet, on the other hand, is inspired by the famous dance sound in

TikTok “corvette corvette”, the title includes trending dances and fun

challenges. One video with that sound goes viral, and soon, other users start

putting their spin and dance steps on it. Combining sorbet and corvet

established an excellent rhyme that can be catchy to the customers.

The proposed product is way different from other products that people

usually buy in the market. It is revolutionary or innovative because it

contains fresh fruit that is uncommon–rambutan – and it is matched with a

citrus fruit – lime. It offers a unique blend that people would enjoy. This

ice cream is tastier, healthier, and more nutritious. It features real fruit,

not artificial or processed flavor, making it a healthier alternative to

traditional ice cream. The business ought to provide satisfaction to the

consumers and not jeopardize their health.

4
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

The management employed a different marketing strategy to increase both

product awareness and sales in the community. Entrepreneurs utilize marketing

strategies, including word of mouth, social media marketing, flyers, product

packaging, video advertisement, and competitive pricing.

The product will be available and sold in the vicinity of Tuguegarao

City to potential clients such as neighbors, acquaintances, relatives, and

other interested parties. Additionally, the business will be channeled via

social media platforms such as Facebook, Twitter, and Instagram, where people

who are new to the business may be identified. This provides an excellent

opportunity for consumers to avoid being exposed to the spreading virus.

Additionally, it will simplify the process of placing an order and waiting

for the products.

As Sorbet Corvet expands, the student entrepreneurs envision it becoming

one of the city's leading providers of high-quality, affordable ice cream in

three years. As the company's business grows, profits are likely to increase

and the entity's foundation will be strengthened through the growing

diversity of products sold throughout time.

The investments generated by the business will be used to gain

sufficient equipment and machinery for the business's expansion. It will

5
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

also be leveraged to improve the items and offer additional flavors for sale.

We began with a little investment of 682 pesos and sold our product till we

reached our target income. As we continue to grow, our capital and income

increase correspondingly. Both profitability and growth are crucial for a

firm to thrive. Profitability is vital for a business's survival, but

expansion is important for long-term survival.

It is also critical to examine the business's strengths, weaknesses,

opportunities, and threats since this will increase the firm's viability

while also identifying dangers that may arise throughout the operation.

Furthermore, it will aid the company's overall operations in determining

where to change and improve over time.

By providing high-quality and low-cost items, Sorvet Corvet has played

a vital role in its target market. It may also encourage newly created

businesses to become business partners because the business offers resale

options to anyone who desires to become one of their partners. Another

advantage is that the product itself is healthy, especially in the current

situation in which being healthy is important.

B. Social Impact

6
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

To attract more people to stay in the area, increasing local businesses

implies providing more jobs. This does not only help people to work closer

at home, but it also improves the town’s quality of life by raising its

revenue, making the community more self-sustaining. In its market, it

provides both high-quality and low-cost products. Businesses also provide

services through internet platforms like Facebook, where the owners can

interact with customers. Our ice cream product made of rambutan will be

popular with the masses because it is fresh and delicious. Our business will

be ensuring that our customers are satisfied. To be relevant, we continuously

examine and improve what we do. Also, we would like to be an eco-friendly

business to help our environment and improve our community. Truly, exhibiting

a positive social effect can boost a business. It allows people to work for

or do business that dedicates their time, skills, and, in many cases, a tiny

portion of their revenues to bringing about constructive social change.

7
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C H A P T E R III
Organizational Plan
Achieve your business goals. Organization planning includes all

activities Organizational Planning is the process of establishing a company's

reason for being, formulating goals aimed at achieving maximum potential,

and generating increasingly discrete activities to achieve those goals.

Having an organizational plan allows the company to move toward success and

profitability. An organizational plan can improve a business’ workforce,

finances, or products as well as grow the business overall. Organizational

planning is how business owners organize the day-to-day operations of a

business. Planning provides a clear path forward. When you organize the

various departments of your business, everyone knows what their function is—

and the tasks and processes necessary to that are used to set priorities,

focus energy, resources, and assets, reinforce tasks, and ensure that

employees and other stakeholders are working toward a common goal, establish

agreement on expected outcomes, and evaluate and modify the organization's

path in light of changing circumstances. If the organization has a proper

design, then it would be easier to achieve goals because such controls would

lead to better performance and the organization would be able to execute its

strategy better. Organizing and planning help you complete your tasks

8
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

correctly and avoid costly blunders. It may be more effective and productive

by organizing our work and preparing ahead. We can attain essential goals

and objectives by being well-organized and making successful plans. We need

to know what direction we’re headed to stay competitive.

A. Vision, Mission, and Core Values

Vision

To offer the best tasting frozen treat to consumers around the City of

Tuguegarao with the enjoyment and ultimate ice cream experience. Our

objective is to preserve and further strengthen our market position. The

business will continue to develop new flavorings. We are committed to

providing customers where they can have access to an affordable, high-

quality, nutritional dessert.

Mission

We strive to provide the most unique, flavourful, and healthy ice cream

to our customers at the most affordable price. We aim to delight and supply

our consumers with the best all-natural ice cream available in a variety of

unique and innovative flavors by serving high-quality products that meet

nutritional standards.

9
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Core Values

Every customer is our most important customer. Show Respect

Avoiding preconceived notions and stereotypes through Personalization

Paying Attention and Assessing how customers want to be served and adjust.

Presenting a positive, supportive attitude by showing how you care

Staying on your customer's side through advocacy.

B. Organizational Chart

10
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C. Duties and Responsibilities

Name: Obedient Carag


Skills: Good Communication skills, Excellent
Leadership, Expert in decision making, Ability to
enforce and maintain high standards.
Position: General Manager – Her duties include
formulating policies, managing daily operations, and
planning the use of products and human resources. She
formulates overall strategy, her tasked is to oversee
business activities, improving overall business
functions, training heads of departments, managing
budgets, developing strategic plans, creating policies
and communicating business goals.

Name: Lawrence Taquiqui


Skills: Team Oriented, Strategic thinking,
Creativity, Controlling
Position: Operation Manager – He is responsible for
the process of getting activities completed
efficiently with and through other employees to
master their respective jobs and achieving the
business’s goals.

Name: John Eduard Ulep


Skills: Expert in Financial management, Good in
Problem solving, Mathematical proficiency, Excellent
in analysing.
Position: Financial Manager – He is responsible for
the financial health of the business. Her task is to
produce financial reports, direct investment
activities, and develop a systematic plans of action
for the long-term financial goals for the financial
goals of their business.

11
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Name: Jovial Shawn Carag


Skills: Production management skills, Good in Multi-
Tasking, Organisation and efficiency, Confidence.
Position: Production Manager – His task is to
oversee the manufacturing process within a company
and to ensure that production lines run without any
problems and minimum downtime.

Name: Donna Bariuan


Skills: Communication skills and networking ability,
Business management skills, Creativity.
Position: Marketing Manager – She is responsible for
managing the promotion and positioning of a brand or
the products that the company sells. Her task to
attract more to buys from the company and to raise
brand awareness through the creation of marketing
campaigns

Name: Lei Yeisha Manuel


Skills: Excellent written and verbal communication
Position: Marketing Communication Officer – She is
responsible for distributing promotional materials,
responding to customer concerns and comments on
social media, and networking at marketing events.

12
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Name: Hanny Joy Aguila


Skills: Good in Negotiation, Flexibility and
Adaptability. Good Communication Skills.
Position: Purchasing Officer – Her task is to buy
materials, goods, and services on behalf of the
employer to be resold or used in daily operations.

Name: Dave Cepeda


Skills: Paying attention to detail, Expertise in
Mathematics, Good communication skills.
Position: Cashier – His duty is to provide a
positive customer experience with fair, friendly,
and courteous service. Her task is to register
sales on a cash register by scanning items,
itemizing and totalling customers' purchases and
Resolves customer issues and answers questions.

13
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Name: Jezreel Deil Macabangon


Skills: Attention to detail, Organizational skills,
Culinary Expertise, Cleanliness
Position: Confectioner/Cook – In charge of preparing
goods/products for sale to customers. Their duties
include creating recipes, ordering ingredients and
coordinating schedules

Name: Rianna Faith Basillio


Skills: Attention to detail, Organizational skills,
Culinary Expertise, Cleanliness
Position: Confectioner/Cook – In charge of preparing
goods/products for sale to customers. Their duties
include creating recipes, ordering ingredients and
coordinating schedules

14
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C H A P T E R IV
Marketing Plan
A marketing plan is critical to the success of any business or

organization. It is hard to just provide a fantastic product and expect

financial rewards. Marketing has far-reaching implications for our

business’s financial flow. Having a proper marketing plan will help us in

determining our target market and how our product or service will benefit

them. As marketing completely exposes product and brand, it is the most

effective way to make the customers aware of our product. It does not only

serves as a means of differentiation, but it also aids in the establishment

of clear and concise guidelines, a measurable goal for a company that will

motivate it to strive forward, putting more effort into accomplishing it.

The biggest advantage of marketing planning is that the products are being

recognized in the mind of the customers at the first level, this is through

direct advertising and promotions. It tells you about the marketplace of

your product and what will be your target market. It provides you with the

current trends and competitors of your product in the market and how you

will be different from them. Marketing planning is a foresight exercise that

specifies an organization's future strategies, with a focus on product

creation, market development, channel design, sales promotion, and

15
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

profitability. It will help to avoid future uncertainties for the business,

promotes successful marketing operations, helps to coordinate activities

that can facilitate the attainment of objectives over time, and reduces the

adverse consequences of unfavorable circumstances beyond the influence of

management. Essentially, planning is a decision-making process. Marketing

planning is a series of marketing-based actions aimed at reducing risk and

uncertainty and generating a set of interrelated decisions in the future.

A. Market Research and Analysis

Conducting research and analysis can provide insight into how your

business is seen by the customers and clients you wish to reach. It can

assist you in determining who your customers are and where they are located,

as well as which consumers are most likely to conduct business with you. A

proper investigation and analysis of the current and future scenario could

help managers make more informed decisions.

The purpose of the research and analysis is to stay updated about the

target consumer so that the company may analyze, strategize, and apply the

knowledge to improve the efficiency and performance of the company. The data

acquired will be utilized to determine the best and most appropriate plan.

16
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

In terms of nutrition, taste, and innovation, Sapindatrus Ice Cream has a

strong reputation among customers in Tuguegarao City.

Residents in the Tuguegarao city area were surveyed by the

entrepreneurs. The result shows that the majority of respondents spend their

money on nutritious foods, while some spend it on freshly innovative

delicacies. Respondents chose ice cream for dessert and longan and rambutan

for fruits in the survey. The majority of them want to add fruits over ice

cream, but they are unsure about the quality and flavor.

Entrepreneurs conducted a free taste test with their family and friends

for the initial try on innovating the product to gather their feedback. We

used Rambutan ice cream for the dry run. Nine out of ten respondents suggested

that we should improve the quality and taste, while the rest suggested that

we should choose fruits that are in season. Also, Entrepreneurship teachers

suggested that we should use fruits that blend with ice cream and should be

consistent with the taste.

The entrepreneurs developed a product that will meet and fulfill our

customers' desires. Our business provides Ice Cream, which is both tasty and

affordable. We use various fruits, depending on the season.

17
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

The strengths, weaknesses, opportunities, and threats were also determined

to assess the internal and external factors that can affect the business.

• SWOT Analysis

The strengths, weaknesses, opportunities, and threats will determine to

assess of the internal and external factors that can affect the business.

STRENGTH WEAKNESS OPPORTUNITIES THREAT


- Unique - Its - It has a - Changing
combination durability unique weather
of products is not good, combination conditions.
it melts of fruits.
- As people quickly This will - Existence of
seek a attract competitors
nutritious - Seasonal customers. having
and healthy ingredients. advanced
product, - The love of equipment.
our Ice - There is a people
Cream is probability trying new - Competitors
best served that our products. can offer
as it product will similar
contains be reduced - Individuals flavors
fresh and in size and who are quickly.
nutritious priced health
fruits. higher if concerned - There are
there is a are more many
- Cheap price scarcity of likely to competitors
but high- the product purchase the in this
quality or raw product business.
taste. material. since it
contains - Our product
- It is - High healthy sales will
suitable maintenance ingredients. suffer
for any product marginally

18
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

event or when the


party and temperatures
has a wide are extreme.
target
market.

- Our product
can be
bought at a
low and
affordable
price that
every
customer
can afford
to buy.

B. Marketing Strategies

To ensure that the business achieves its ultimate goal, it is critical

to examine a variety of marketing strategies. Each marketing strategy enables

a business to communicate the benefits and features of a product to a target

market. A good marketing strategy is a company’s plan for reaching out to

potential customers and converting them into paying customers. A solid

marketing plan enables a company to attain its goals with delight.

Identifying a potential target market and making it the entity’s client for

the offered products and services.

19
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Product
Sorbet Corvet’s business has a strategy in mind to come out with a new

or unique combination of products. Its advantages over the other competitors

draw a line for the business to be established and satisfy the customers’

expectations. The business Sorbet Corvet aims for its customers to feel

refreshed and cool during the summer season, but with healthy and nutritious

ice cream. Individuals who are health concerned are more likely to purchase

the product since it contains healthy ingredients. It is a healthier

alternative in contrast to traditional ice cream because it contains natural

fruits rather than artificial or processed flavor/powder. It will surely

call the attention of the potential buyers as they are interested in

something new to the eye. Also, it benefits not only the customers who buy

the product but also the environment, because the business uses a recyclable

material for the best outcome of the package. The business must always

consider and maintain a friendly and clean environment for the safety of the

customers and the high quality of their products. This also may benefit their

business to survive and make a profit. In our future expansion, we will also

adopt other types of fruits.

20
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Price
By offering a competitive price, the business can attract more customers

and encourage them to make additional purchases. This approach identifies

the optimal pricing to exploit depending on market conditions relative to

competition for the customer to afford the product. It is the tangible price

point to let the customers know whether it is worth their time and investment.

Sorbet Corvet will provide high-quality and low-cost items accordingly, so

it will be acceptable to the market. Our product can be bought at a low and

affordable price that every customer can afford to buy. It is cheap, but

high quality in taste.

Place
Choosing the best location for our business is crucial to our overall

success, so we need to do the necessary research before committing to a

proper location for our business. So, since we are from Tuguegarao City, our

product will be available and sold in the vicinity of Tuguegarao City. It is

located at the place where many people or customers will constantly go every

day, like malls, schools, churches, and public markets. Also, our location

will make our customers feel safe and comfortable when purchasing or buying

our product. But as we live in today’s world where there’s a limit on people

going outside because of the pandemic, we plan to sell our product online.

21
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Our business will provide services through social media platforms like

Facebook, Instagram, and other social media platforms that people usually

go. For deliveries, we only deliver to people who live around the city and

are not too far from the area. While for pick-ups, we will appoint a location

for the customers to get their orders. Additionally, it will simplify the

process of placing an order and waiting for the products.

Promotion
Marketers use the promotion to inform, persuade, and remind consumers to

influence their opinion or elicit a response. Because the product is new, we

can conduct a free sampling. We will make an advertisement to increase

consumer interest in our product and to stimulate viewers' interest in

purchasing and rating it. Furthermore, we can market using social media

platforms such as Facebook, Instagram, and others. The media has evolved

into the most effective vehicle for product promotion, allowing us to make

our products more accessible to the general public. By utilizing the media

as a promotional tool, we can quickly develop a support network for our

business, which is essential for growth.

C. Target Market
The target market is the specific group of consumers you will be aiming

your products or services at. These are the customers who are most likely to

22
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

buy from you, and who will make your business successful. The product will

be made available and sold in the vicinity of Tuguegarao City to potential

clients such as neighbors, acquaintances, relatives, and other interested

parties. Also, it will be made available, particularly to the students

including teachers and other school personnel of Cagayan National High

School. Our product can be sold online too, which anyone could buy for an

affordable price. Kids will also be the best target consumers because most

of them are fond of this product. The hot weather here in Tuguegarao City is

an advantage for the product to thrive.

D. Market Area
The market area section of your strategy comes after the products or

services area, it is the business ‘commercial territory’. A business exchange

region addresses an area where all or the majority of its business volume

happens and ought to give the most important aspects or practical details of

the business plan to sell your products in, including insights to help your

product/business to prosper.

Sorbet Corvet will be located in Cagayan National High School. Newness

to the market, the entrepreneurs chose to start selling the product within

their community. We sold in front of our house, especially since the pandemic

situation demands us to do so.


23
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

E. Distribution Channels
The product will be distributed to clients by direct selling, in which

each seller would directly market our product to customers. Personal selling

will be used by the firm to collect personal feedback and information about

the product from target customers. Additionally, personal selling enables

each seller to advertise our product, and we can take orders from clients if

they so like.

To ensure a solid link between our firm and the clients, the

entrepreneurs would personally show the items to their target market. As a

result of building a relationship with consumers, the quality of service we

receive will improve. Additionally, the firm delivers services via social

media platforms such as Facebook and Instagram, where beginning businesses

may be identified. This presents an excellent opportunity for customers to

prevent exposure to the virus that is spreading. Additionally, it will

simplify the ordering and delivery processes.

24
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C H A P T E R V
Production Plan
Production planning ensures that all necessary preparations are done

before the start of a production cycle, allowing it to function smoothly.

This entails effectively allocating resources so that everything is in place

before each stage of production can begin. Production planning is important

because it establishes an efficient production process that is tailored to

the needs of customers and organizations. It improves customer-dependent

procedures like on-time delivery as well as customer-independent processes

like production cycle time. Having a proper production plan will help a

business to prevent problems so the flow of the business will be smooth.

A. Product Description
Our product is a frozen dairy dessert created by freezing. Our ice cream

contains one the exotic looking and uses the native tropical Southeast Asia

fruit named Rambutan, which makes our product nutritionally superior to other

traditional ice creams. We added lime juice and the zest of its skin for an

interesting twist that complements the rambutan flavor. It's a delectable

ice cream that people will enjoy because it's not overly sweet but still

delicious.

25
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Sapindatrus Ice cream doesn’t only promote good health but with the use

of fresh fruits, it can produce balance in the palate and in nutrients that

surely match any customers of all kinds and ages. Sapindatrus ice cream can

prove to be extremely beneficial. Generally, premium ice cream that has been

treated to be richer and creamier than conventional ice cream has a higher

sugar, fat, and calorie content. Because our product is a low-sugar ice

cream, the sour flavor of lime takes place making it tastier, healthier, and

more nutritious. We wanted to avoid making our ice cream too sugary, so we

looked for a flavor complement and came up with lime. Lastly, with the

affordable price, the target customers can be fully pleased with its taste

and health benefits.

B. Production Schedule

Monday Tuesday Wednesday Thursday Friday

7:00–8:00 Collection Budgeting Budgeting Budgeting Budgeting


of capital of funds of funds of funds of funds
8:00–9:00 Buying of Buying of Buying of Buying of Buying of
raw raw raw raw raw
materials materials materials materials materials
9:00–3:30 Allotted Allotted Allotted Allotted Allotted
time for time for time for time for time for
selling selling selling selling selling

26
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

3:30–5:00 Process of Process Process Process Process


Manufactur of of of of
ing the Manufactu Manufactu Manufactu Manufactu
Product ring the ring the ring the ring the
Product Product Product Product
C. Production Process

A. Ingredients

- ½ kl Rambutan/ ¼ Longan fruit (depends on availability)


- 5 pcs. Lime
- ¼ cup of Sugar
- 2 cans of Evaporated Milk
- 1 can Kremdensada
- 2 cans of All-Purpose Creamer
- 150g Bearbrand/Skimmed milk
- Lychee Syrup
- A dash of Food coloring (red)
- Sprinkles
B. Materials Needed
- Mixer Machine
- Food processor/Blender
- Container

27
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C. Procedures

(Step 1) – Begin with peeling the Rambutan, deseed and set it aside.

(Step 2) – Place the lime rind and juice in a saucepan with the sugar.
Stir over moderate heat until the sugar has dissolved and the texture is
gooey like syrup.

28
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

(Step 3) – When cooled, place in blender or food processor together with


half of the peeled rambutan. Pulse a couple of times until the rambutan and
lime rind are blitzed into little chunks and look creamy and smooth or like
a coarse paste.

(Step 4) – Place 2 chilled evaporated milk, 3 tbsp. sugar and 150g bear brand
in a mixer machine and pulse until bubbly, afterward, put into the freezer
to rest for 1 hour.

29
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

(Step 5) – Put the chilled all-purpose cream and kremdensada into the mixer.
Whip until stiff peaks. Take the evaporated, skimmed milk and sugar mixture
out of the freezer and mix with the all-purpose cream.

(Step 6) – Add the blended lime-rambutan mixture, and put the lychee syrup
and a drop of red food coloring making the color pink. You may mix the ice
cream bottom to top to ensure all the ingredients are involved.

30
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

(Step 7) – Put in a container, add rambutan chunks per serving and top with
sprinkles.

(Step 8) – Freeze the ice cream mixture overnight.

(Step 8) – Once frozen, spoon in and indulge!

31
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C H A P T E R VI
Financial Planning
In the business, it is necessary to have a financial plan to forecast

future financial results and to determine how well the company’s financial

resources are used in pursuing the organization’s goal and objective. It is

created to assure that the company is guided about its monetary resources,

financial condition, and budget usage.

A. Pricing (Rambutan and Longan flavor)

INGREDIENTS PRICE ACTUAL QUANTITY COST/UNIT


(PH) QUANTITY PRODUCED (PHP)
(PER MEDIUM-
SIZED CUP)
Rambutan/Longan 50 ½/¼ kilo 40 1.25
Lime 15 5 pcs 40 0.37
Sugar 5 ¼ cup 40 0.12
Cowbell 42 2 cans 40 1.05
Evaporated milk
Angel 54 1 can 40 1.35
Kremdensada
Bearbrand 50 150g 40 1.25
Powder milk
All-purpose 93 1 can 40 2.32
Creamer
Lychee 35 ½ cup 40 0.87
Flavoring
Total 8.58

32
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

P 8.46
X 1.25 25% Buffer
P10.58 Unit Cost
x 1. 50 (25% mark-up + 25% Discount)
P15.86 or 16 Unit price

B. Financial Forecast

Sales Forecast

Days Estimated Unit Total Estimated


Number of Price Sales Per Day
Units Sold
1 40 16 P640
2 50 16 P800
3 60 16 P960
4 70 16 P1,120
5 75 16 P1,200
Total Target Sales: P4,720

33
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Projected Income Statement

Cost of Sales Forecast

Days Estimated Unit cost Total Cost


number of of Goods
units sold Sold per Day
1 40 10.58 423.2
2 50 10.58 529
3 60 10.58 634.8
4 70 10.58 740.6
5 75 10.58 793.5
Total Cost of Goods Sold: P3,121.1

Sorbet Corvet
Income Statement
For the Period November 2021

Total Sales P4, 720


Less: Total Sales of Good Sold 3,121.1
Gross Profit P1,598.9

Less: Operating Expense P100.00


Transportation Expense 200.00
Operating Expense P1,298.9

Less: Finance Cost P0.00


Net Profit P1,298.9

34
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

C. Income Statement
Actual Sales
Days Number of Unit Total Estimated
Units Sold Price Sales Per Day
1 40 16 P640
2 80 16 1,280
3 120 16 1,920
4 160 16 2,560
5 160 16 2,560
Total Target Sales: P8,960

Cost of Goods Sold


Days Number of Unit Total Estimated
Units Sold Price Sales Per Day
1 40 10.58 P423.2
2 80 10.58 846.4
3 120 10.58 1,269.6
4 160 10.58 1,692.8
5 160 10.58 1,692.8
Total Target Sales: P5,924.8

35
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Sorbet Corvet
Income Statement
For the Period November 2021

Total Sales P8,960


Less: Total Sales of Good Sold 5,924.8
Gross Profit P3,035.2

Less: Operating Expense P100.00


Transportation Expense P200.00
Operating Expense P2,735.2

Less: Finance Cost P0.00


Net Profit 2,735.2

D. Interpretation and Analysis of the Income Statement


Return on Investment (ROI)
ROI = Net Profit/ Equity
= 2,735.2 / 385
= 7.10 x 100%
= 710%

36
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Implication:
The calculated Return on Investment (ROI) demonstrates how
effectively each peso invested in Sorbet Corvet produced a net profit of P
2,735.2 for student-entrepreneurs. As computed above on the general formula
for ROI, Sorbet Corvet’s return on investment is 7.1 or 710%. This means
that the student-entrepreneurs made 7.1 centavos for every peso invested in
the production of Sorbet Corvet. This investment was incredibly systematic
because it rose 7.1 times.

Net Profit Margin (NPM)

NPM = Net Profit/ Net Sales

= 2,735.2 / P8,960

= 0.306 x 100%

= 31%

A thirty-one (31%) net profit margin indicates the business earns


thirty-one centavos in profit from their sales. A 31% NPM is considered a
good profit margin thus, the student-entrepreneurs can say that Sorbet Corvet
is generating enough profit from its sales whether operating costs and
overhead costs are being contained. In addition, the computed NPM indicates
that the company is correctly pricing its goods and performing strong cost
control.

*The student-entrepreneurs can use the obtained NPM to measure the


overall success of the business.

37
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

A P P E N D I C E S
Market Survey Questionnaire
1. How frequently do you eat ice cream?
Everyday
Thrice a week
Once a month
Depends on the mood and weather
Others, please specify:_________
2. How often do you eat fruits?
Always
Sometimes
Never
3. Do you prefer having actual fruit-based ice cream?
Yes
No
Maybe
4. How do you prefer to have your ice cream?
Cup
Cone
Tub
Bread
5. The majority of the time you become aware of a new ice-cream
brand/flavor is through… (You can pick at least 3 choices)
Word of Mouth
Flyers
Social Media
Television
Magazine
Billboards
Others, please specify:___________

38
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

6. Which type of flavors would you try?


Conventional flavors [e.g Vanilla, chocolate, strawberry, etc.]
Localised flavors [e.g rambutan, longan, jackfruit, etc.]
7. Would you try local flavors of ice cream?
Yes
No
Maybe
8. What factors do you consider when purchasing ice cream? (Pick as you
prefer)
Price
Quality of ice cream [e.g consistency, creaminess, etc.]
A promotion going on
Launching of flavors
Occasions
Others, please specify:_________
9. Where do you prefer buying ice cream?
Homemade
Street vendors
Store
Supermarket
10. Favorite dessert to consume anytime?
Please, specify: ______________________

39
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Promotional Flyer

40
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Documentations
Production

Selling

41
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

42
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Survey Samples

Market Area

43
Sorbet Corvet
REPUBLIC OF THE PHILIPPINES
DEPARTMENT OF EDUCATION
Regional Office No. 02 (Cagayan Valley)
DIVISION OF TUGUEAGARAO CITY

CAGAYAN NATIONAL HIGH SCHOOL – S ENIOR HIGH


Telephone Numbers: 078-844-7768, 846-4643, 844-1232
Facebook.com/Cagayan Nhs

Packaging

44
Sorbet Corvet

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