Introduction

Waffles are greatly known as food for breakfast and snack, especially
within the Western countries. Although, the locale have the same type of delicacy
which is known as “Hot cake” and it serves as one of the usual snacks of people
within the island. Even though the team offers snacks that the locale are not
accustomed to, they considered the sentimental values of what have been
traditions such that the team intended to generate products that is in
between in which people will experience new type of delicacies, a new
rich flavor yet they can still have the nostalgic feelings of eating snacks that
they’ve grown up into.
Waffles are the type of delicacy which is not very hard learn and try. It is made up
of all-purpose flour, salt, baking powder, white sugar, eggs, milk, butter or
margarine as a substitute – as long as it is melted, and vanilla extract. These are
the following easy steps in cooking waffles. First, in a large bowl, mix together
flour, salt, baking powder and sugar; set aside. Preheat waffle iron to desired
temperature. Second, in a separate bowl, beat the eggs. Stir in the milk, butter or
margarine and vanilla. Pour the milk mixture into the flour mixture; beat until
blended. Lastly, ladle the batter into a preheated waffle iron. Cook the waffles
until golden and crisp. Serve immediately. There’s a two tip if you wanted to
achieve specific result of the waffle. First, the texture of the waffle depends on the
controller. The lower the number, the soft texture you achieve and the higher the
number is set, the crispiness you can get. The other one is that puffiness of
the waffles depends on the amount of waffle you put into the iron.

Overview of the Business

The owner Wafflescape to the reality will surely offers the customer
snack delicacies with budget-friendly, high quality, safety and cleanliness secured
food. The business will sell waffles with variety of toppings such that customers
can have theirpreferable flavor together with the waffles. The owner of the
business witnessed that every people, especially this time, struggles with their
problem. Thus, I believes that everyone deserves a break and a snack that
would relieve their stress and let them experience, once in a while, that they’ve
wafflescape from the reality
Name of the Business

The owner comes up with the business’ name “WAFFLEscape from the
reality”from the primary product which is “waffle” and added the phrase
“escape from the reality” since the team’s goal is to let their customer experience
escaping the reality such as their problems or any struggles by eating the waffles.

Business Plan Proper

The needs The gathered information based from market research the observation
these are factors in which the project “Wafflescape from the reality” are necessary
to set forth. Embrace what’s unusual Since the emerging of new business within
the locale, the different products that are not usual for the locals are already in the
grasps of people. As we experience the new normal, we witness the unusual
things and changes that had happened during the pandemic. Traditions are not bad
at all but people will always find a way to venture new things. The project
“Wafflescape from the reality” will give people new experience by eating snacks.
Budget-friendly and good quality will always be the priorities In the midst of
pandemic, the people learn the hard way of saving money. Also,no one will enjoy
a snack that cost fortune. Snacks are supposed to be enjoyed and expensive foods
are somewhat displeasing especially at this moment. “Wafflescapef rom the
reality” will surely not make the customers face turns into sour. The product is
budget-friendly so that every people can accommodate. Furthermore, the
product’s quality will be worth it that consumers will able to savor such delicacies
in a cheap way and made them realize that every penny that they’ve paid has
worth. Satisfy one’s craving It is known that one’s business goal is the
satisfaction of its customer.“Wafflescape from the reality” is not only budget-
friendly and good quality but also can satisfy one’s craving. Waffles contain flour,
eggs, sugar and milk which can potentially satisfy the hunger

For social media purposes Cheap, good quality and satisfaction are the things that
are needed to consider in generating a product. On the other hand, we tend to
forget that customers have other intentions in purchasing a certain product
especially when it comes to food and beverages. It is because it is trendy.
It is true that most of the customers who buy these particular products are
youngsters and has social media life. As the team belongs to this generation, it has
been concluded that most purchasers of food and beverages have tendencies of
taking pictures of the product and posting it to their story or even posting it
actually to the social media sites, especially instagram. “Wafflescape from the
reality” will not only provide the satisfactory of someone’s stomach and wallet
but also offers the aesthetic image of the product itself to which it is worth it to be
put on someone’s story
VISION:

The project’s vision is to establish a business that would benefit the both sides;
the sellers and the customers. The owner sought to provide the
customers the satisfactory that they deserve and the organization expects nothing
from the consumers but the idea of them purchasing the product will be enough.

MISSION:
The project’s top priority is to provide the customers a good quality
and appetizing snacks that would ease them from the stress that they may
experience from this ‘new-normal’ situation. On the other hand, customers
wouldn’t be pleased to enjoy snacks that may rip-off their wallets, to such an
extent, of course the team provides snacks that is budget-friendly. Aside from
the qualities, the team will also ensure the cleanliness and safety of the product.
Although the business is still small the team will surely provide delicious
delicacies that come with an aesthetic presentation for the customers’ social
media.
Location:
In front of Balaoang Plaza in Balaoang Paniqui Tarlac
The owner choose the location because they are lot of people and it a center or
commercial establishment such as public market, grocery store etc.
Pricing of the Product
Good Pricing The owner will offer a budget-friendly price for our waffle products
which is (ten pesos) PHP 10.00 for every two waffle-piece. The prices are
affected directly by the prices of intermediate inputs of the product the Philippine
is imposing Train Law which is primary reason of the rampant increase of the
product prices. The competitors charge in good. It means that their prices depend
on market demand for their avid customers. They charge this way to maintain the
competitiveness to the business world.

Promotion
The following are promotions to be used by Wafflescape from the reality:
1. Public Relations This is the team’s prospective buyers to conveniently see and
comments on the product we provided. The following are several strategies
for gaining market share and being recognized by the target markets
Word of Mouth – We would value and enhance customer relationships and
support in order to receive positive feedback or, at the very least, a positive word
for our product from potential customers .
Mark Down and Special Offers - We will make exclusive deals to
potentialcustomers as well as provide discounts to existing customers.
2. Publicity This is for our target market outside of the scope to easily see the
products weoffer
.3. Advertising We will use the following tool of advertisement:
Social media. This is for a better customer communication and for them to know
the details about our business and our products offered .Print media. Uses
physically printed media to reach customers on a broad scale. Market Research
General Instructions: The market trends of potential consumers are the subject of
this report. The confidentiality of the issues and the privacy of the
participants will been sured
Target Market
The products are to be sold to everyone, students, workers, or just regular
people who:love to eat every time they feel that they are stress from school,
works, and thepandemic itself and believe that eating sweets or snacks can relieve
or reducetheir stress, love to share their food adventure on the social
media12love adventure and to try something new, and people who just love to
eat.,

Capitalization
Wafflescape to the reality’s estimated expenses is Php 206.00 and the owner
decided to initiate a capital of Php 220.00 since the prices may change.There are 6
members within the group and each member shall share atleast Php37.0
Social Impact
In this part, the social impact of our chosen business is shown by answering the
following questions:
1. What is the desired outcome of your business as stated in your visions
statements? According to the vision statement that, “The project’s vision is to
establish a business that would benefit the both sides; the sellers and the
customers. The owner sought to provide the customers the satisfactory that they
deserve and the organization expects nothing from the consumers but the idea of
them purchasing the product will be enough.” The desired outcome of this project
is to provide mutual benefits in which for the target customers to purchase the
product and recommend us to their peers and we will provide them budget-
friendly, clean and safe, and unique snacks. 2. What are the business activities and
its corresponding social impact? Business Activity Social Impact
Business Expo - Customers will have a chance to see the product offerings in the
culminating of business expo. Research Congress - We will offer special offers
and discounts to the customers.
Business Organization

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Owner
 BUSINESS PROPOSAL

Wafflescape from the Reality

Submitted by: Gyla Romela S. Lina

Grade 12, GAS B. Plato

Submitted to: Mr. Jason Armand P. Duque

Teacher in Applied Economics

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