STORE LAYOUT - QUIZ FORMAT

MULTIPLE CHOICE

1. Is the design in which a store’s interior is set up. A well-planned retail store layout allows a
retailer to maximize the sales for each foot of the allocated
selling space within the store.
a. GRID LAYOUT
b. STORE LAYOUT
c. STORE DESIGN
d. SPINE LAYOUT
2. Customers may buy impulsively. This layout is good with general merchandise of limited variety
but it is not suitable when the store offers larger variety in the specialized products.
a. STORE DESIGN
b. SPINE LAYOUT
c. FREE FLOW LAYOUT
d. GRID LAYOUT
3. . It lays an important role in the perception of the customer’s shopping experience. If retailer can
develop the right controlled environment, shopper moods may be influenced. If moods can be
influenced, so can behavior.
a. STORE DESIGN
b. THE MEHRABIAN – RUSSELL MODEL
c. STORE LAYOUT
d. FREE FLOW LAYOUT ( BOUTIQUE LAYOUT)
4. This is called as racetrack layout and is suitable when rectangular space is available. It enhances
store productivity.
a. FREE FLOW LAYOUT ( BOUTIQUE LAYOUT)
b. GRID LAYOUT
c. LOOP LAYOUT
d. SPINE LAYOUT
5. Traffic flow is in a straight line. This pattern suitable when rectangular space is available.
Counters, shelves and fixtures are arranged in the long rows. This layout is used by supermarkets
and food retailers.
a. FREE FLOW LAYOUT ( BOUTIQUE LAYOUT)
b. GRID LAYOUT
c. LOOP LAYOUT
d. SPINE LAYOUT
6. This model was developed in 1974 -Shopper behavior is a result of emotional.
 a. The Mehrabian – Russell Model
b. The Elaboration Likelihood Model
7.  Its adds an extra dimension to the Mehrabian-Russell model by considering the
mechanism by which an environmental stimulus may invoke a certain response.
a. THE ELABORATION LIKELIHOOD METHOD
b. FREE FLOW LAYOUT ( BOUTIQUE LAYOUT)
c. THE MEHRABIAN RUSSELL MODEL

8. What Types of store Layout this Picture Below

a. GRID LAYOUT
b. FREE FLOW LAYOUT ( BOUTIQUE LAYOUT)
c. SPINE LAYOUT
d. LOOP LAYOUT
9. What Types of store Layout this Picture BeloW

a. GRID LAYOUT
b. SPINELAYOUT
c. LOOP LAYOUT
d. FREE FLOW LAYOUT ( BOUTIQUE LAYOUT)
10. What Types of store Layout this Picture BeloW

a. FREE FLOW LAYOUT

b. GRID LAYOUT
 c. SPINE LAYOUT
d. LOOP LAYOUT
11. What Types of store Layout this Picture BeloW

a. LOOP LAYOUT
b. GRID LAYOUT
c. SPINE LAYOUT
d. FREE FLOW LAYOUT

ENUMERATION:

12- 15. TYPES OF STORE LAYOUT

 Free flow layout (Boutique Layout)

 Grid Layout
 Loop Layout
 Spine Layout