RETAIL STORE FORMAT – QUIZ

Multiple Choice: Types by Marketing Strategies

1. These stores offer a low-cost; they often have a high-quantity of goods piled on pallets or steel shelves.
They charge a membership fee.
A. Discount store C. Variety stores
B. Warehouse stores D. Specialty stores
2. These stores give attention to a particular category and provide high-level service to the customer.
A. Discount store C. Variety stores
B. Warehouse stores D. Specialty stores
3. These are essentially found in residential areas; they provide a limited amount of merchandise at more
than average prices with a speedy checkout; these stores are ideal for emergency and immediate
purchase as it often works at extended hours and stocking fresh stock every day
A. Convenience stores C. Hypermarkets
B. General stores D. Mom-and-pop stores
4. These have a range of retail shops at a single outlet; they are endowed with products, foods and
entertainment under a roof.
A. Specialty stores C. Malls
B. General stores D. Convenience stores
5. Also called a category specialist; they supply a wide assortment in a single category for a lower price; a
retailer can ‘kill’ that category for other retailers.
A. E-tailers C. Mom-and-pop stores
B. Supermarkets D. Category killers
6. These are the rural stores that supply all the needs of the local communities.
A. Specialty stores C. General stores
B. Mom-and-pop stores D. Variety stores
7. These are self-service stores and mainly offer groceries and limited products for nonfood items.
A. Supermarkets C. Variety stores
B. Malls D. Mom-and-pop stores
8. These are online stores that get the payment of the customer but get their product directly from the
manufacturers of retailers; customers can order online and get their product delivered at their doorsteps.
A. Category killers C. Mom-and-pop stores
B. E-tailers D. Malls
9. These are the small retail outlets that are owned or operated by an individual or a family; they focus on a
relatively limited and selective set of products. These stores must stock mainly the most essential items.
A. E-tailers C. Mom-and-pop stores
B. Supermarkets D. Category killers
10. These are very large stores that offer both soft and hard goods; these offer a customer service and carry a
variety of goods categories; these stores also has a broad assortment at average price.
A. Supermarkets C. Variety stores
B. Department stores D. Category killers
IDENTIFICATION:
1. Vending machine - an automated piece of equipment wherein customers can drop the money
in the machine and acquire the products.
2. Boutique - This retail format is best represented by a small store carrying very specialized and
often high-end merchandise.
3. Franchise - a form of contractual channel in which one party, the franchisor, controls the
business activities of another party, the franchisee.
4. FOOD PRODUCTS - it requires cold storage facilities
5. SOFT GOODS OR CONSUMABLES- Goods that have a limited usage (usually under 3 years). These
are; clothes, apparel and any other type of fabrics.