Audience Research

Questionnaire Template
INTERVIEW

Name:
Company:
Job Title:

How did you come into this role, what is your brief career background?

What are your biggest challenges?

What are the consequences of your challenges not being addressed?

What is the impact if your challenges are successfully overcome?

What topics, guidance or other information would you be keen to acquire, to help you in
your role?
(can be specific to a regulatory requirement, or simply something that would save you a lot of time
if you had access to it or it was created)
What are your goals?

Company: (e.g. turnover)

Personal: (e.g. promotion)

Generally speaking, what types of industry information would you find useful in your
role?