Content Writing:

By Aroosa Khan Trainer from Facebook via zoom

Collected By Safiullah (Safi)

Today: Tuesday 8th of September 2021

Session 1

Topic: Introduction

Content Writing:

Writing informative stuff in the form of blog, article, essay, script on any topic in any genre fall into
the content writing, as it is shown in its name "content = mawaad + writing". Content writing aims to
inform the reader about the subject and sharing opinions.

The stuff we read in newspapers, magazines, websites social media platforms, or the videos we
watch on different platforms including serials and shows are written by content writers. Here are
few steps which every content writer must follow before setting his/her fingers on the keyboard:

 Research: Research puts ideas and information about the subject in your mind, writing
without information is impossible, even if you have good information about the subject, you
still need the research before writing because it shows you a direction, style and the
market's condition that what is going on in the market of your subject, how your
competitors are catching the attention of an audience.

 Structure: after researching about the subject go inside your brain and take his ideas
(obviously you don't have any other option), set your fingers on a keyboard or grab a pen
and draw a rough structure about your topic on paper (Main heading and subheadings).

 Introduction: after making this sure that you have everything that you need like; you have
researched properly, you have a structure in your mind, and you know which aspect you're
going to cover off your subject. Now start introducing your topic to the readers tell them
what are you going to discuss about your topic, share a little history, your blog will look more
attractive and appealing if you'll brief the audience about the statics of your topic, this will
sound you more knowledgeable.
 Never highlight those little points which are understood like; putting a heading of
introduction at the start and while closing your topic mentioning this that now you're going
to end up this thing or putting the heading of conclusion. (if you're working on academic
writing, then the strategy will be different, but this style of writing is not suitable for digital
writing)
  Make your audience sure that you're being neutral while describing the subject, try to show
them both sides and make them aware of the pros and cons of your product.

Today: Wednesday 9th of September 2021

Session 2

Topic: Blogging/ SEO (search engine optimized) based Blogging:

SEO:

SEO (search engine optimization) is the name of different techniques which can help you to rank
your work on the internet. There are thousands of writers on the internet who have written a lot of
stuff on the same topic you are writing about, so for making a place for your product (piece of
writing) to be displayed in this huge market you need certain keywords to use in order to rank your
work, so your work can be seen by the people and distract them. But these keywords must relate to
your topic and when you use them in your article they must fit at their place.

Internet is a market or mandi, you are a seller, your writing is your product, and visitors/readers are
customers. Have you ever been in maveshi mandi? Now recall those pictures that how a seller of
bakra manages to make his bakra unique, so it can catch the customers’ attention.