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  • Sales Chart.

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    Pranjul Saxena
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    The document contains questions and answers about a Tableau visualization. [1] The visualization uses color to attract attention and segregate sales data. [2] It utilizes the Gestalt principles of similarity and enclosure to group similar data. [3] Cognitive load is reduced through the use of only two colors while clutter is reduced by categorizing sales records. [4] The visualization is static to directly provide required information for decision making rather than confusing the non-technical user. [5] The visualization addresses the need to understand sales data more effectively than words or numbers alone.

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    The document contains questions and answers about a Tableau visualization. [1] The visualization uses color to attract attention and segregate sales data. [2] It utilizes the Gestalt principles of similarity and enclosure to group similar data. [3] Cognitive load is reduced through the use of only two colors while clutter is reduced by categorizing sales records. [4] The visualization is static to directly provide required information for decision making rather than confusing the non-technical user. [5] The visualization addresses the need to understand sales data more effectively than words or numbers alone.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    13 views1 page

    Sales Chart.

    Uploaded by

    Pranjul Saxena
    The document contains questions and answers about a Tableau visualization. [1] The visualization uses color to attract attention and segregate sales data. [2] It utilizes the Gestalt principles of similarity and enclosure to group similar data. [3] Cognitive load is reduced through the use of only two colors while clutter is reduced by categorizing sales records. [4] The visualization is static to directly provide required information for decision making rather than confusing the non-technical user. [5] The visualization addresses the need to understand sales data more effectively than words or numbers alone.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Link for the visualization on tableau

    https://tabsoft.co/3pNObzp

    • Question 1: - How does your visualization leverage at least one “pop-out effect” or
    “pre-attentive attribute?” Which one(s) was (were) chosen and why?

    • Answer: - For pop out effect, it is essential that you viz has something which could
    attract the eyes of the customer in first glance, hence here in my viz it is the
    segregation of the sale in different forms and along with that colouring the required
    areas so that attention of the customer goes directly on those point without wasting
    any time.

    • Question 2: - How does your visualization utilize at least one Gestalt principle?
    Which principle(s) is (are) being reflected, and how?

    • Answer: - Out of 6 Gestalt principle, here 2 principles are used, i.e., Similarity and
    Enclosure.
    Enclosure- by grouping the similar data like sales by region, year and sub category.
    Similarity- by using 2 colours for making the pop out effect.

    • Question 3: - How does your design reflect an understanding of cognitive load and
    clutter?

    • Answer: - Cognitive load is reduced by using only 2 colours thus making easy for
    customer to stand out the differences between sales, which are on negative side
    and which are on positive.
    Cluttering is done by grouping the sales record in different categories which helps in
    aggregating the sales record in a combined way rather than in scattered way.

    • Question 4: - Is your visualization static or interactive? Why did you choose that
    format?

    • Answer: - My viz is static. Reason for choosing static viz is that as the manager’s
    persona states that she is not good in numbers, so creating a interactive viz only
    makes her puzzled while taking any decision, thus pointing out the required
    information directly will help her out in making any strategy.

    • Question 5: - What need does this visualization address that words or numbers
    alone cannot fill?

    • Answer: - As in the viz numbers are transformed into bars and lines graph, thus
    making the sales data more effective to understand. This helps manager to take a
    right decision.

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