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Công ty dầu khí PJSC Lukoil
Công ty dầu khí PJSC Lukoil
Công ty dầu khí PJSC Lukoil
FOUNDER
Founding
25/11/1991
Name meaning
"Langepasneftegaz" + "Urayneftegaz" +
"Kogalymneftegaz" + oil
Net worth: $21 billion (including shares) - January 10th, 2023
Originally an engineer in the oil rigs of the Caspian Sea + a student studying
mining technology & mechanization of oil and gas fields -> member and core
leader of the Organization of Petroleum Exporting Countries (OPEC).
1990 - 1991: First (and last) Deputy Minister of Energy of the Soviet Union, then
Acting Minister.
A person who supported the tightening of relations between Russia and OPEC,
since Putin declared war on Ukraine, he has announced his resignation as
president and CEO of Lukoil (again).
Employs 100,000+
Oil
Gas
Petroleum products
Key products
Operating income
$13.3 billion (2021)
Net income
$10.5 billion (2021)
Total assets
$93.2 billion (2021)
Total equity
$61.4 billion (2021)
Sales performance
Revenue 101 billion dollars 127 billion dollars 121 billion dollars 77 billion dollars 128 billion dollars
2
Marketing strategy
MOVING INTO SOCIAL
MEDIA
Two sites that Lukoil are
currently active in are Facebook
and LinkedIn
MOBILE APPLICATION
“LUKOIL GAS STATIONS”
Output
All 110+ employees combine Affording billions of $ of losses Many services are provided
their skills and efforts to in a certain amount of time. next to the gas station.
ensure the company's market Having a strong foothold on -> Satisfying customer
dominance the oil trade worldwide.
The company is expected to
be escaped from turbulent
situation
Continuing to remain
fairly intact for the most
part.
Being able to keep their
Strategy holdings at several
Western companies.
Expand into Asia.
External economic Factors
Market
wouldn’t really affect their operations.
1 out of 6 5 out of 6
Turned away by customers around the More exposed internationally than its
world domestic competitors and may end up
Suffering from a migraine, EU ban on paying a high price
Russian oil imports
Why?
Lukoil has had to sell factories and power stations in
Romania & Moldova
Effects
Governments
Lobbying plays a huge part in
Lukoil's success around the
world.
1 2
In countries where Russian or
Culture is not really a problem
foreign influence is viewed
to Lukoil, but to its large
unfavorably?
franchisees
Solution
Thank you for listening!