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PIA SWOT MATRIX Group Assignment
PIA SWOT MATRIX Group Assignment
PIA SWOT MATRIX Group Assignment
STRENGTH WEAKNESSES
1. Renown Organization 1. Strong Union.
around the globe with 2. Employees with
an extended operating redundant jobs are
schedule as well as overstaffed while
domestic network people with critical
linking in many skills are understaffed.
destinations. 3. Shortage of spare
2. Assets owned by PIA parts.
(Hotels). 4. Higher Expenses
3. Benefit of Hajj flights (Wages and
and also offer charter Maintenance Cost).
flights. 5. PIA is the
4. Extra baggage facility governance structure,
to UK Passengers. so Heads
5. Online ticketing were never challenged
service of PIA has by Board of Directors.
been upgraded and 6. Lost its international
customer services and market share due to
complaints are being safety concerns.
handled on priority 7. Lack of
basis. tech-advancement
6. PIA and Telenor have (paperwork).
signed a co-branding 8. Aging aircraft.
agreement for sales 9. Poor management,
through Easy Paisa lack of maintenance,
Outlets. nepotism, corruption,
7. Owned Courier and financial issues.
Service named 10. Non-serious attitude
Speed EX. of the administration.
8. Despite the significant 11. Majority of the
loss, still participating shareholding lies
in CSR activities. within the
Government of
Pakistan thus political
reasons can impact
efficiency.
12. Poor Customer
Service.
13. The prevailing share
price is less than the
face value.
14. Increasing Circular
debts.