PIA SWOT MATRIX Group Assignment

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STRENGTH WEAKNESSES
1. Renown Organization 1. Strong Union.
around the globe with 2. Employees with
an extended operating redundant jobs are
schedule as well as overstaffed while
domestic network people with critical
linking in many skills are understaffed.
destinations. 3. Shortage of spare
2. Assets owned by PIA parts.
(Hotels). 4. Higher Expenses
3. Benefit of Hajj flights (Wages and
and also offer charter Maintenance Cost).
flights. 5. PIA is the
4. Extra baggage facility governance structure,
to UK Passengers. so Heads
5. Online ticketing were never challenged
service of PIA has by Board of Directors.
been upgraded and 6. Lost its international
customer services and market share due to
complaints are being safety concerns.
handled on priority 7. Lack of
basis. tech-advancement
6. PIA and Telenor have (paperwork).
signed a co-branding 8. Aging aircraft.
agreement for sales 9. Poor management,
through Easy Paisa lack of maintenance,
Outlets. nepotism, corruption,
7. Owned Courier and financial issues.
Service named 10. Non-serious attitude
Speed EX. of the administration.
8. Despite the significant 11. Majority of the
loss, still participating shareholding lies
in CSR activities. within the
Government of
Pakistan thus political
reasons can impact
efficiency.
12. Poor Customer
Service.
13. The prevailing share
price is less than the
face value.
14. Increasing Circular
debts.

OPPORTUNITIES Strengths Opportunities Weaknesses


Opportunities
1. Adopt new improved 1. Purchased fuel 1. Formulate new
technology. efficient plane by strategies and
2. Regulate law and selling its some assets implement them in
order & implement (S2,O3). order to manage labor
new strategies. 2. Provide extra baggage union (W1,O2).
3. Replace current planes facility to worldwide 2. Proper staffing and
with new fuel passengers (S4,O2). hiring to overcome
efficient. 3. Making convenience worthless employees
4. Downsizing. for customers by (W2,O4&5).
5. Right people for right providing ticketing a 3. Replace current planes
place/Job. tap away (S5,O1). with new fuel efficient
6. Invest in different 4. Collaboration with (W8,O3).
ventures. different ventures to 4. By downsizing they
7. Need for improvement gain trust of can reduce their
in customer service. customers & growth expenses and can
8. Eco-friendly products opportunities (S6,O9). invest to grow their
to improve brand 5. They diversify the business (W4,O4&9).
image globally. business with courier 5. If the appointments
9. They can improve service and got were made on the
cash inflow through secondary source of basis of merit and law
other forms of income (S7,O6). & order was followed,
investments 6. They can minimize and government didn’t
opportunities. the use of plastic and over-powered it with
paper during their favoritism then
flight operations to capable people would
improve image have been hired
globally (S1,O8). (W5&9,O2).
7. They can provide 6. Due to crash incident
internet facilities on they lost their brand
fights either through a name internationally,
new company or by buying new aircraft
contract with Telenor will ultimately gain
(S6,O7). the trust and also
8. Despite all the loss, reduce cost in terms of
they maintained fuel efficiency
sustainability in terms (W6,O1&3).
of eco-friendly
products which they
use during flight
(S8,O8).

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