MAPLE LEAF

CPM – Competitive Profile Matrix LUCKY CEMENT D.G KHAN CEMENT CEMENTS
Weighted Weighted Weighted
Critical Success Factors Weight Rating Rating Rating
Score Score Score
Production Capacity 0.13 4 0.52 3 0.39 2 0.26
Market Share 0.05 4 0.2 3 0.15 2 0.1
Financial Position 0.08 4 0.32 3 0.24 2 0.16
Product Quality 0.1 4 0.4 3 0.3 2 0.2
Supply Chain & Distribution Network 0.05 4 0.2 3 0.15 2 0.1
Technological Advancement 0.1 4 0.4 3 0.3 2 0.2
Brand Image 0.08 4 0.32 3 0.24 2 0.16
Export Performance 0.08 4 0.32 3 0.24 2 0.16
Management 0.05 4 0.2 3 0.15 2 0.1
Storage Capacity 0.03 4 0.12 3 0.09 2 0.06
Competitive Business Strategies 0.05 4 0.2 3 0.15 2 0.1
Power Generation 0.03 4 0.12 3 0.09 2 0.06
Energy Conservation 0.03 4 0.12 3 0.09 2 0.06
Environmental Sustainability 0.05 4 0.2 3 0.15 2 0.1
Cost-Effective Leadership 0.08 4 0.32 3 0.24 2 0.16
Marketing Strategies 0.1 3 0.3 4 0.4 2 0.2
Total 1 4.26 3.37 2.18