Project Report

ON

DIGITAL MARKETING OF SMTVALUE.COM

Babasaheb Bhimrao Ambedkar Bihar University

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

RAJ NARAIN COLLEGE HAJIPUR

(SESSION 2019-2022)

SUBMITTED BY :-

Name :- PREM PRAKASH SINGH

Class :- BBA 6TH SEMESTER

Roll No :- 22

Reg.No :- 19BNVBBA022/19

Uiversity Roll No :- 2020222

 Acknowledgement

I would like to express my special thanks of gratitude to my teacher Dr. Ajoy Kumar Singh
& Mr. Rohit Kumar, our Coordinator Dr. Kumar Samarendra Narnia, our principal Dr Ravi
Kumar Sinha who gave me the golden opportunity to do this project on the topic Digital
Marketing It helped me in doing a lot of research and I came to know about a lot of things
related to this topic.
Finally, I would also like to thank my team who helped me a lot in finalizing this project
within the limited time frame.

Prem Prakash Singh

Student
Date ___________
Principal _________________
Coordinator _______________
Class Teacher ______________
Class Teacher _______________
 Table of Contents

Subject Page No.

Abstract 0
Executive Summary 1
Introduction 2
Research Methodology 9
Company Profile 10
Digital Marketing 15
Digital Marketing Impact On Revenue Generation 34
Learning 42
Conclusion 44
 Abstract

In this world of digitisation, digital marketing is a vogue that is sweeping across the whole
world. The trend of digital marketing is growing day by day with the concepts of Internet
marketing that is turning into an important platform of digital marketing along with the
electronic gadgets like the digital billboards, mobile, tablets and smart phones, gaming
consoles, and many such gadgets that help in digital marketing. Flipkart with its innovative
digital marketing have created a niche market in online stores competing with the
conventional stores showing the power of online marketing. The case study analyses how
Flipkart.com has brought in an array digital and online marketing strategies to succeed and
make it big in the digital marketing sector. The case also discusses how Flipkart has had a
huge success in the online marketing sector as they brought in new insights into the digital
marketing field. And a few years from now it will be eventually seen that the conventional
marketing being replaced by digital marketing. Digital marketing is going to be top on the
agenda of many marketers, and they might be looking for innovative ways to market
online, reduce cost per lead, increase click-through-rates and conversion rates, and
discover what’s hot in digital marketing.
 EXECUTIVE SUMMARY

Project title: -
“Digital Marketing & its effects on the Business with reference to smtvalue.com.”

Digital marketing is marketing that makes use of electronic devices (computers) such as personal
computers, smartphones, cell phones, tablets and game consoles to engage with stakeholders. Digital
marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and
social networks.

Smtvalue.com consultancy solutions has emerged as one of online media companies in marketplace.
The company offers a plethora of services in all online media platforms. The offerings include
marketing and consulting on Facebook, Twitter, LinkedIn, SlideShare, YouTube, and Google. Though
the company was started only two years ago, it is way ahead of most of competitors through its
relentless pursuit of perfection and enormous amount of creativity which they put in their work. The
firm worked with multiple brands on social media and currently have 4 out of company

The project was in the marketing department of smtvalue.com. The project was “A study on digital
marketing and its impact on revenue generation with reference to smtvalue.com”. This report will
help to get an idea about digital marketing and how the digital marketing has impact on revenue
generation for digital marketing companies and with reference to smtvalue.com. Through this study
we will see how online media companies emerging how they are generating revenue and how they
are growing economically and revenue generation models of online media companies particularly
reference to smtvalue.com.
 INTRODUCTION
To begin with, RN COLLEGE, BBA DEPARTMENT as a part of the curriculum a internship
programme was to be conducted for a period of two months. Given a choice one was allowed
to choose the field in which he/she was interested. As my interest and curiosity was in online
or digital marketing I choose to work with a start-up company named smtvalue.com, I choose
the start-up company because with start I can explore myself and why digital marketing?
Because it is booming industry, the growth of digital marketing is tremendous and expected
to grow more. Due to this summer internship, I learnt every aspect of digital marketing
include (business development process, content writing, social media) Marketing practices
have dramatically shifted with the rise of social media and proliferation of devices, platforms,
and applications. Your prospective and current customers are trying to communicate with
you, and you can listen and respond faster, and with more personalization than ever before.
This shifting environment presents new opportunities and challenges for marketers. With
digital marketing, it's easy to fall behind. Digital marketing equips you with the tools you need
to assess your organization’s social media and digital marketing strategy and helps you
identify areas of improvement. Useful for individuals from small- to medium-sized businesses
who want to use new media as a vehicle for growth. Organizations are leveraging digital
marketing methods for successful marketing strategy implementation inbound marketing
through publishing content online in the form of portals, podcasts, ejournals, online
campaigns, social media marketing, search services; and outbound marketing including email
marketing, RSS (Really Simple Syndication) feeds and others. A recent survey of 3300 business
executives from various industries indicates that on an average, 34% of a company’s leads
come from inbound marketing verses 22% through1 outbound marketing .
Digital Marketing: -

Digital marketing can be defined as the process of promoting of brands using digital
distribution channels comprising internet, mobile and other interactive channels. The
basic advantage in this form of advertising lies in its low cost model.

Digital Marketing can be classified into Pull and Push marketing.

Pull

Pull digital marketing technologies involve the user having to seek out and directly
grab (or pull) the content via web searches. Web site/blogs and streaming media (audio
and video) are good examples of this. In each of these examples, users have a specific
link (URL) to view the content.

Push

Push digital marketing technologies involve both the marketer (creator of the message)
as well as the recipients (the user). Email, SMS,RSS are examples of push digital
marketing. In each of these examples, the marketer has to send (push) the messages to
the users (subscribers) in order for the message to be received.

Web Site Designing

From the initial process of taking inputs from clients, planning on the basis of such
inputs to final implementation and testing all are done using latest web designing
techniques and skills. Our services have the advantage of offering clarity in its design
style, which is backed up with an easy and free flowing content and latest technical
know-how. Not only we provide affordable web site design and ecommerce web
development services but also search engine friendly designs. Our Service Includes
• Website Design
• Website Redesign
• Shopping Cart Web Design
• Detailed and Advanced Page Layout
• Custom Logo Design
• Banner Ads
• Custom Graphics Design using advanced design tools.
Digital Marketing Trends:
Organizations are implementing a wide range of digital channels so as to engage
customers in a more personalized way. Digital marketing trends that organizations are
rapidly embracing include

Mobility:

Business Insider's recent report indicates that globally, one in every five people owns
a smart phone, and one in every 17 owns a tablet. That's an increase of nearly 1.3 billion
smartphones in last four years. Therefore an increased user base accessing the internet
via smartphones has prompted many companies to optimize their online content for
mobile devices.

Social media:

Organizations are focusing on engaging with customers through social media to offer
realtime interactions. Social media helps organizations reach out to a vast pool of
potential customers by supplying them with medical and campaign-related information.

Social-Local-Mobile marketing:

The growing popularity of smart mobile devices, increasing location based social
activities like experience sharing, review reading via social media and the evolution of
Global Positioning System (GPS) are helping companies leverage Social-Local-Mobile
marketing activities.

Personalized Content marketing:

Customer engagement, acquisition and retention have all taken on a new dimension
with the delivery of unique, personalized, and relevant messages through identified
digital channels. Email is one of the most preferred marketing channel to broadcast
targeted organization messages and campaigns to existing and prospective customers.
Advanced analytics:
Increased adoption of digital channels is generating large volumes of customer
behavioural data. Advanced actionable analytics can help organizations define targeted
marketing strategies.

Search Engine Marketing:

Search Engine Marketing (SEM) / Search Engine Optimization (SEO) Organizations

are focusing on SEO efforts and paid search advertising for enhancing the visibility of
their products and services.

One more trend that has been observed recently is the continually mounting costs of
payperclick (PPC) that has resulted in the increased disappointment with this form of
search engine Advertising. According to experts, the reason behind such high costs is
the huge investments made by large business concerns. Consequently, online business
owners have now turned to the organic search results delivered through search engine
optimization to enjoy so many advantages. There is currently more emphasis given to
user-generated content, improved conversion rates, location- or language specific
campaigns, and E-mail newsletters.

The future of online Advertising is going to be more interactive with elevated

bandwidth and computing speed. Viewing and transmitting videos will be a cakewalk
for web surfers. There is also every possibility of witnessing browser-specific results
in the coming days. Social media will consolidate their dominance further. They will
not only make more revenues, but will grab the attention of more and more users as
well. As far as search engine optimization is concerned, the search engine algorithms
and link determination factors will be complicated.

Further, thereby giving a hard time to online Advertising companies. Websites will be
a lot slimmer to enhance user browsing experience. Last but not least, video search will
grow in prominence with the potentiality to dictate the terms in the world of Internet
advertising.
TITLE:

A Study on digital marketing and its impact on revenue generation, with reference to
SMTVALUE.COM

NEED OF THE STUDY:

Advertising is normally done by a third party known as advertising agency.An

advertising agency is a service based business dedicated to creating, planning, and
handling advertising for its clients. An ad agency is independent from the client and
provides an outside point of view to the effort of selling the client's products or services.
An agency can also handle overall marketing and sales promotions for its clients. Types
of ad agencies are

➢ Full service agencies

➢ Creative agencies
➢ Specialized agencies
➢ In-house agencies
➢ Digital agencies or new media agencies

This report is completely discussing about digital or new media agencies. There was a
time when Television was the most popular medium for Marketer to promote, spread
awareness and generate leads for their products but now the trend has changed and
Digital media has taken its place. Main reason for this change was

➢ Traditional methods are expensive. Compared to digital marketing channels,

you could end up spending lakhs of rupees more.
➢ Traditional marketing channels fail to provide instant feedback and reports
about who saw or heard an ad, and took action. This data is collected long after
the initial ad impression is made (and still then, the statistics are far from exact
numbers).
 ➢ Digital marketing, on the other hand, refers to marketing methods that allow
organizations to see how a campaign is performing in real-time, such as what is
being viewed, how often, how long, as well as other statistics such as sales
conversions. The digital landscape is moving at a lightning fast pace. Every
industry has been affected by the advances in digital. Digital marketing is an
essential part of this for companies who want to utilise the power of the internet
in order to boost business. The tremendous scope of Internet Marketing in USA,
we have to understand that marketing through the internet can be an entirely
different ball game. In fact it is a potent combination of technology and
marketing acumen.
➢ Digital Marketing like traditional form of marketing is a highly result driven
and set objective practice. One can’t begin a digital marketing campaign
without setting the campaign objectives. A digital marketer understands the
needs of the clients and visualizes their needs to deliver what they want. Taking
a look at last year’s figures, let’s see what Adages discovered when looking at
the statistics:
• 77% of people interact with brands on Facebook by looking at posts
• 17% share news and experiences with others about the brand
• 13% post updates about brands they have connected with
• 56% said they would recommend a brand after becoming a fan on Facebook
• 34% of digital marketers have generated leads from Twitter so as a marketing
management student it's very essential to research on such an important marketing
tool and study on its impact on revenue generation will help you to know about
how marketing agencies performing.
Scope of the project:

i To understand the digital marketing models.

ii To understand marketing effectiveness.
iii To understand how digital marketing campaign's takes place.
iv To understand how digital marketing agencies works and generating
revenue.
v To understand how digital marketing has impact on revenue generation.

Limitations of this project:

i The time span for the project is limited.

ii This revenue generation model completely with reference to
SMTVALUE.COM
iii Time of campaigns for some client is more than three months.
iv Advertising expenditure of some companies is confidential so it can’t be
revealed

Hypothesis

Digital marketing is marketing that makes use of electronic devices (computers) such as
personal computers, smartphones, cell phones, tablets and game consoles to engage with
stakeholder
Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing)
is a collective name for marketing activity carried out online, as opposed to
traditional marketing through print media, live promotions, tv and radio
advertisement.
 RESEARCH METHODOLOGY

The research design and methodology is presented as follows

Data collection:
• The task of data collection begins after a research problem has been defined and
research design has been chalked out.
• While deciding about the method of data collection to be used for the study, the
research should keep in mind two types of data viz. Primary and Secondary.

Sources of data

1. Primary Data.

2. Secondary Data.

Primary data:

The observation method is the most commonly used method. Data pertaining to digital
marketing process and most of information is collected from project guide in the
company.

Questionnaire method is also very widely used in order to give a structure to the entire
study.

Secondary data:
Secondary data is collected from already existing sources in various organization
broachers & records. Secondary data for the study were collected from the magazines,
websites & other previous studies. To meet the objectives, the study used qualitative
research. The descriptive study was done through review of existing literature that
helped in validation and extraction of the important variables and factors. Data was
collected from secondary sources. Secondary sources were magazines, websites, books,
office executives, and company data.
 COMPANY PROFILE

Prem Prakash Singh as known as Shashank Shrey started his venture smtvalue.com in
January 2023 saw various small business or enterprise lagging behind just because of
less marketing and sales knowledge or the sales or service was not getting results what
it deserves.

That's why he came up with the idea of smtvalue.com which is Sales Marketing Team.
This team of professionals would assist you all throughout your business to achieve the
desired results .

That's why he came up with the idea of smtvalue.com which is a sales and marketing
team that assists business owners at every step of their growth. And also lets them know
at which step they are falling behind or what is hindering their growth.

This team of professional individual will help you at every step of your business by
charging a minimal amount. You will receive guidance for what's not working for your
company. You will get help in marketing your product or services. You will get help
in advertising your business.

Welcome to SMT Value, the provider of sales and marketing strategies for small
businesses. At SMT Value, we specialize in helping small businesses succeed by
providing customized solutions that help them attract and retain customers, increase
revenue, and achieve their business goals.

Our team of experienced professionals understands the unique challenges faced by

small businesses, and we work closely with our clients to develop sales and marketing
strategies that are tailored to their specific needs. Whether you're looking to increase
your online presence, improve your customer engagement, or develop a comprehensive
marketing plan, we have the expertise to help you achieve your objectives.

At SMT Value, we know that every small business is different, which is why we offer
customized solutions that are designed to meet the specific needs of our clients. Our
approach is collaborative, and we work closely with our clients to develop strategies
that are both effective and cost-efficient.
We pride ourselves on our commitment to quality, and we are dedicated to providing
the highest level of service to our clients. Our team is always available to answer
questions, provide guidance, and offer support, so you can be confident that you have
a partner who is invested in your success.

MISSION :

Customer Satisfaction is our primary objective and we strive for Excellence in it. End
user Contact and Immediate Problem Resolution is our Strength.

VISION :
Our vision is to set the high standards for Digital marketing & Technology around the
world, across all industries through hard work, innovation and creativity until the
preferred outcome is achieved.

WHAT THEY DO :

SMTVALUE.COM services entail Facebook brand building suite, Twitter strategy

planning and implementation, social media platform connects, strategy on social media
applications and SEO and Google AdWords PPC. Its clientele spans across sectors and
includes companies such as Myntra, Indus League, HI design, MakeMyTrip and
Toyota, to name a few. While 75 per cent of its clients are acquired through referrals
and online marketing
DIGITAL MARKETING AND CUSTOMER ACQUISITION :

From optimizing search campaigns to gain maximum leverage on media spends (SEM), to
optimizing your internet property for gaining a better rank in organic search results (SEO),
we ensure that you reach your objectives in the best possible way.

Social Media

Plan companies social media campaigns to reach your exact target market with the right
communication message.

Video Creation & Marketing

Understanding brand message and creating interactive videos to showcase your brand
presence is our speciality.

E-Mail Marketing

Creating custom mailer designs and execute them to drive your inbound marketing strategy.
Affiliates:

Creating brand partnership by leveraging an ecosystem with over 90 active partners.

Omni Channel Strategy And Business Solutions:

Website Development

Designing and developing , visually appealing and function website which are accessible to
your audience across multiple platforms. We ensure that whatever we deliver has the highest
quality of experience.

Brand Campaigns

Creating integrated campaigns to create brand presence and recall in the mind of your
audience
Social CRM

We help understand the key pain areas of your areas of your CRM process and ensure the
elimination of negative impression of your brand across the web.
 OUR CLIENTS OF THE COMPANY :

SevaMart

Founders: Avinash and Pratiksha Singh

Year Founded: 2016

Industry: Local Services

Puchka Party
Founder: Vinit Kumar

Year Founded: 2016

Industry: Food Delivery

Bihar Bytes
Founder: Yashi Malviya and Sukirti Roy

Year Founded: 2016

Industry: Travel & Tourism

Artkala
Founders: Pawan, Puja, and Sneha
Industry: YouTube Channel

Genesys Consulting
Founder: Hansa Sinha, Parimal Madhup

Year Founded: 2011

Industry: Consulting
 DIGITAL MARKETING

What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with
potential customers using the internet and other forms of digital communication. This includes
not only email, social media, and web-based advertising, but also text and multimedia
messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Why is digital marketing important?

Any type of marketing can help your business thrive. However, digital marketing has become
increasingly important because of how accessible digital channels are. In fact, there were 5
billion internet users globally in April 2022 alone.

From social media to text messages, there are many ways to use digital marketing tactics in
order to communicate with your target audience. Additionally, digital marketing has minimal
upfront costs, making it a cost-effective marketing technique for small businesses.

Types of digital marketing

In normal outbound marketing, we will use pull and push marketing strategy . like that in
digital marketing also pull and push are types.

In push digital marketing the marketer sends a message without the recipient actively seeking
the content, such as display advertising on website and news blogs. Email, text messaging and
web feeds with customized Contents can also be classed as push digital marketing when the
recipient has not actively sought the marketing message. Push marketing allows you to target
your demographics and use your marketing dollars to promote your product to the people you
know are interested in what you have to sell. A push marketing campaign can be more
expensive when it comes to upfront costs, so you really need to be sure that your marketing is
going to reach the right people at the right time. Behaviour targeting is good example for push
digital marketing.

In Pull digital marketing includes blogging, email marketing, social media, info graphics and
other forms of visual messaging and search engine optimization (SEO). A pull marketing
campaign also includes public relations or other ways of reaching out to potential or already
realized customers who you want to keep engaged.

While a pull marketing campaign can be less expensive to get started, you will incur costs in
other ways. For example, if you are running a social media campaign, you will need to hire
someone to manage your social media and respond to people who leave comments or ask
questions. Social media gets people talking and that has a major impact on sales.

Pull marketing also requires a greater investment in time, but it gives you more ability to
entertain your customers and educate them about your company. But don't get confused by
seeing Email in push and pull, there is a difference. If marketer is sending emails with
customized content or banners to specific group of customers is push digital marketing. If
marketer is sending emails with the same content or banner to all customers is pull digital
marketing.

DIGITAL MARKETING CHANNELS:

SEO (Search Engine Optimization):

Search engine optimization (SEO) is the process of affecting the visibility of a website or a
web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target
different kinds of search, including image search, local search, video search, academic search,
news search and industry-specific vertical search engines. As an Internet marketing strategy,
SEO considers how search engines work, what people search for, the actual search terms or
keywords typed into search engines and which search engines are preferred by their targeted
audience. Optimizing a website may involve editing its content ,HTML and associated coding
to both increase its relevance to specific keyword and to remove barriers to the indexing
activites of search engines . Promoting a site to increase the number of back links, or inbound
links, social book marketing, directory submission is the SEO.