I.

MULTIPLE CHOICE: Answer the following questions by encircling the letter of the correct
answer.
1. Who coined the term graphic designer?
a. William A. Dwiggins c. Alexander Graham Bell
b. Art Nouveau d. Ernst Keller

2. What trends are used to create a retro or vintage feel, or to create something modern and
minimalistic?
a. Flat Design c. Duotones
b. Gradient d. Micro Interactions
3. What is the essential package that most designers use to get started in graphic design?
a. Adobe Illustrator c. Adobe Photoshop
b. Adobe Creative Cloud d. Adobe InDesign

4. What is a design characterized by bold colors, simple shapes, modern fonts, symmetry, and negative
space?
a. Art Deco c. Swiss Style
b. Typography d. Modernism

5. What properties of color refers to the lightness or darkness of the color, providing different shades
ranging from black to white?
a. Saturation c. Value
b. Hue d. Texture

6. What is the most basic of the design elements used to create patterns, set a mood, provide texture,
create movement and define shapes?
a. Color c. Shape
b. Line d. Space

7. What are the basic shapes such as squares, rectangles, circles and triangles?
a. Geometric shapes c. Psychology of shapes
b. Organic shapes d. Abstract shapes

8. What is the perception of depth created by the objects placed in a design?

a. Real space c. Illusory space
b. Positive space d. negative space.

9. What is the arrangement of elements to create a pleasing image that works all together?
a. Balance c. Emphasis
b. Contrast d. Harmony

10. What are the colors that tend to make people think of warm things?
a. Warm colors c. Additive color
b. Cool colors d. Subtractive color

11. What color system works with anything that emits or radiates light?
a. Warm colors c. Additive color
b. Cool colors d. Subtractive color

12. Which of the following color symbolizes energy, fun, and enthusiasm?
a. Yellow c. Pink
b. White d. Orange

13. Which of the following color is a high energy color that stimulates action and increases hunger, heart
rate and blood pressure?
a. Black c. Blue
b. Red d. Gray

14. What scheme uses contrasting colors that are opposite on the color wheel?
a. Harmonious c. Tonal
b. Complementary d. Color scheme

15. Who is the father of Swiss design?

a. William A. Dwiggins c. Alexander Graham Bell
b. Art Nouveau d. Ernst Keller

II. IDENTIFICATION
Identify the following Signification styles throughout the history of Graphic Design.
(Art Nouveau, Modernism, Art Deco, Swiss Style)

III. MATCHING TYPE

Match the Column A which is Basics in the Fundamental of Graphic Design to Column B.
 COLUMN A COLUMN B
_______26. It is the objects that make up a A. Elements of design
design. B. Principles of design
C. Contrast
_______27. It help a concept to be clean and D. Grid
refined also known as rule of thirds. E. Hierarchy
_______28. It is the message which displays
information in a custom hierarchy of the eye.
_______29. It makes the element stands out from
one another and catch the eyes prospects.
_______30. It refer to the way the elements of
design used together.

IV. ESSAY

31-35. Enumerate and explain the Five Elements of Design.

36-40. Enumerate and explain the Tools and Equipment in Graphic Design.