GPH ISPAT

DIRECTOR'S TREATMENT NOTE

TREATMENT NOTE BY
HASAN TOUFIK ANKUR
STORY: AWARENESS CONSTRUCTION SITE
DURATION: 40 SEC
PRODUCTION HOUSE: AIDA MOTION
Given that the brand's strategy is to connect with the Target Audience with ease, clarity and
grits, the objective of this film should therefore be to make the film more relatable than
entertaining. We believe that simplicity combined with integrity is a powerful concoction,
something recallable.

The strength of this film lies in the product itself. Furthermore, it is poking the cultural truth
that often quality is overlooked for convenience and that a certain few would never have it
that way. That even amidst a mostly laid-back community there are those who live and die
for quality, that speak with integrity a virtue we want people to relate to the brand itself.

This film will be about real people, almost making real mistakes, then brought back into the
fold by the protagonist. The protagonist is basically the brand incarnate.
MOOD
COLOR
LIGHT
TONE
ROOMS
 COLOR
The grade should be rich and “Contrasty". We want the audience to experience a
Bright and Crisp film. CLARITY IS THE BEST POLICY HERE.
 LIGHTING
Clean and Bright. This film deals with facial expressions of the actors. The Lights will
emphasize the tiniest registrations of the facial opera and enhance emotes. Bringing out a
stark performance from the cast is of outmost importance, the littlest hints must be clearly
noticeable. THE LIGHTING WILL BE TOTALLY UNOBTRUSIVE, both in style and physical form.
 TONE
Every scene in this film should look cinema-real.(realistic yet appealing) The D.O.P. will be
closely working with me in terms of crafting the perfect ambience with the right combination
of the aforementioned facets.
ROOMS
This is the part where we discuss the ambiance of the location of the shoot.
Defining the rooms, or scenarios where the scenes take place speak not only of the
plot but also about the aesthetics of the brand itself. we are known for our work in
set constructions. We want to emphasize the point that even if the location for the
film is an actual construction set, we will ensure that the frames will maintain
production value and that the end result will be spectacular.
THE MOMENT OF TRUTH
THIS IS THE PART OF THE FILM WHERE THE LACKY, LAID-BACK
ATTITUDE TAKES A TURN.
 CONQUERS THE FRAME WITH THIS REPRIMANDING TONE, WHEN
HE PUTS HIS FOOT DOWN ON THE POINT OF QUALITY. THIS
THE PROTAGINIST MOMENT BECOMES THE ESSENCE OF THE FILM AND
FURTHERMORE THE BRAND ITSELF.
RELIABILITY
can have a face.
Casting Is Key
LOOK AND FEEL
CASTING

ALTHOUGH OUR VIEWERS ARE NOT PHYSICALLY PRESENT IN THE

COMMERCIAL, THEIR JOURNEY OF SAVORING THE SENSORY SATISFACTION OF
GPH QUANTUM STEEL IS TOLD THROUGH OUR CHARACTERS.
 Firstly, for the audience to feel transported to the realism of
I MUST STRESS ON THE the storyline, they must be able to relate to our actors.
PARTICULARITY OF Since our commercials plays on sights and has
supporting dialogue, the viewers must FEEL welcomed
THE ACTORS WE PICK and emotionally connected to our characters at the very
FOR THESE ROLES FOR first glance.

TWO REASONS- Therefore the actors chosen must have warm and welcoming
features, faces that make you want to know them.
Secondly, the actor must convey the
right message of the commercial. Since
the film plays on the believability of the
protagonist, good casting can have a
great outcome for the film. Genuine
expressions are known to lower
the guards of an observer, but more
importantly, the memory of the film will
hook a positive feeling about the brand
message.
WARDROBE
CULTURAL PORTRAYAL IS OF PARAMOUNT IMPORTANCE. THE PRIDE AND
TENACITY MATCHED WITH KINDNESS AND EMPATHY IS WHAT MAKES UP
THE BANGLADESHI VALUES. ATTIRE PLAYS A HEAVY PART IN BELIEF.

WE ARE CURRENTLY DISCUSSING FINAL IDEAS WITH COSTUME

DESIGNERS ABOUT THE LOOK OF THE PEOPLE WHO APPEAR ON THE ADS
OF YOUR BRAND.
 SOUND AND
MUSIC
For this particular script we propose to keep things modern, we
will tweak the base sound track from quiet and build up to an
trendy finish. The synchronization of the extended VFXs to the
expressions will be kept precise.

To give the
modern sounds would add a dynamic layer to the
heartfelt strings mixed with Western percussion, the music
would keep the feeling of the film quick, sweet and memorable.

https://www.youtube.com/watch?v=hJw6HPJW6jE
https://www.youtube.com/watch?v=Bys6m5GIo0M
 WE BELIEVE THAT A FILM LIKE THIS WOULD DEFINITELY
FAVOUR THE BRAND, BECAUSE OF THE CURRENT
IN SITUATION. PEOPLE ARE TALKING APART BOLTS OFF OF
THE PADMA BRIDGE, THE SITUATION CALLS FOR A
CONCLUSION CORRECTIVE TONE OF VOICE. WE FURTHER BELIEVE THAT
A STANCE OF INTEGRITY IS WHAT IS EXPECTED OF A
BRAND SUCH AS YOURS.
THANKS
#JOINTHEMOTION

www.aidamotion.com