Sample

Sample
GLOBAL MUSIC MARKET

(2022 – 2027)
Domain: ICT
Base Year: 2021
Forecast Period: 2022 - 2027
Market Intelligence/Advisory
+1 617 765 2493
info@mordorintelligence.com
www.mordorintelligence.com
GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

TABLE OF CONTENTS
1 SCOPE OF THE REPORT 3.1 Research Framework
1.1 Report’s Table Of Contents 3.2 Secondary Research
1.2 Study Assumptions And Market Definition 3.3 Primary Research
3.4 Data Triangulation And Insight Generation
2 SAMPLES
2.1 Executive Summary And Key Findings 4 CREDENTIALS
2.2 Market Insights 4.1 Illustrative List Of Clients In The Industry
2.2.1 Market Overview
2.2.4 Assessment Of Impact Of Covid-19 On The Market 5 ABOUT US
2.2.2 Assessment Of Impact Of Covid-19 On The Market 5.1 Industries Covered
2.3 Market Segmentation 5.2 Our Customized Research Capabilities
2.3.1 By Formats
2.3.1.1 Performance Rights
2.4 Competitive Landscape
2.4.1 Sony Atv (sony Corporation)
2.5 Market Opportunities
3 RESEARCH METHODOLOGY
2 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

1 SCOPE OF THE REPORT
1.1 Report’s Table of Contents
1.2 Study Assumptions and Market Definition
#TOC_DIVIDER#

 SCOPE OF THE REPORT SAMPLES RESEARCH METHODOLOGY CREDENTIALS ABOUT US
1.1 REPORT’S TABLE OF CONTENTS

1 INTRODUCTION 4.2.4 Threat of Substitute Products
1.1 Study Assumptions and Market Definition 4.2.5 Intensity of Competitive Rivalry
1.2 Scope of the Study 4.3 Assessment of the Impact of COVID-19 on the Market
2 RESEARCH METHODOLOGY 5 MARKET DYNAMICS

2.1 Research Framework 5.1 Market Drivers
2.2 Secondary Research 5.1.1 Growing Investment by the Record Companies
2.3 Primary Research 5.2 Market Restraints
2.4 Data Triangulation and Insight Generation 5.2.1 Privacy Issues
6. MARKET SEGMENTATION
3 EXECUTIVE SUMMARY 6.1 By Format
6.1.1 Online Streaming
4 MARKET INSIGHTS 6.1.2 Digital (Except Streaming)
4.1 Market Overview 6.1.3 Physical
4.2 Industry Attractiveness - Porter's Five Forces Analysis 6.1.4 Performance Rights
4.2.1 Bargaining Power of Suppliers 6.1.5 Synchronization Revenues
4.2.2 Bargaining Power of Buyers 6.2 Global Demographics for Music
4.2.3 Threat of New Entrants 6.3 Top 20 Music Artists
6.4 Top 10 Streaming Platforms

1.1 REPORT’S TABLE OF CONTENTS

6.5 Market Segmentation – By Geography 7 COMPETITIVE LANDSCAPE
6.5.1 North America 7.1 Company Profiles
6.5.1.1 United States 7.1.1 BMG Rights Management GmbH
6.5.1.2 Canada 7.1.2 Kobalt Music Group Ltd.
6.5.2 Europe 7.1.3 Sony ATV (SONY CORPORATION)
6.5.2.1 Germany 7.1.4 Universal Music Group
6.5.2.2 United Kingdom 7.1.5 WARNER MUSIC INC.
6.5.2.3 France 7.1.6 Apple Inc.
6.5.2.4 Rest of Europe 7.1.7 TIDAL
6.5.3 Asia-Pacific 7.1.8 Curb Records Inc.
6.5.3.1 China 7.1.9 Deezer
6.5.3.2 Japan *The list is not exhaustive and may change during the actual course of the
study.
6.5.3.3 India
6.5.3.4 Rest of Asia-Pacific
8 INVESTMENT ANALYSIS
6.5.4 Latin America
9 FUTURE OF THE MARKET
6.5.4.1 Brazil
6.5.4.2 Mexico
6.5.4.3 Rest of Latin America
6.5.5 Middle East & Africa

1.2 STUDY ASSUMPTIONS AND MARKET DEFINITION
BASE YEAR, REVIEW

BASE CURRENCY FORECAST TERMS PRIMARY RESEARCH
AND FORECAST PERIOD
The base currency is considered as The base year is identified based on The market size estimations for the The distribution of the primary
the United States Dollar (USD). The the availability of annual reports and forecast years are in real terms. interviews conducted is based on
conversion of other currencies is secondary research information. The Nominal values are only considered. the regional share of the market and
based on the average exchange base year considered for this study Inflation is not to be considered. the presence of key players in each
rates of the respective review-period is 2021. The review period of the demographics pertinent in
years. The exchange rate conversion considered for this study is from the market studied.
for the forecast period is 2017 to 2021. The CAGR is for the
determined according to the base forecast period 2022-2027.
year’s conversion rates.
Note: Company revenues mentioned as per the fiscal year in the HQ of the company and currency conversion is as per the account closure date of the company.
MARKET DEFINITION
The music industry is the profession of recording, performing, and selling music through various channels. As a result, the major formats include
online streaming, digital (except streaming), physical, performance rights, and synchronization. The analysis is based on the market insights
PRODUCT
captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the music market in
terms of drivers and restraints.
The scope of the study focuses on the market analysis of the global music market. The study also tracks the key market parameters, underlying
SCOPE OF THE growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast
REPORT period. The study further analyzes the overall impact of COVID-19 on the ecosystem. The report's scope encompasses market sizing and
forecast for segmentations.

2 SAMPLES
2.1 Executive Summary and Key Findings
2.2 Market Insights
2.3 Market Segmentation
2.4 Competitive Landscape
2.5 Market Opportunities
#TOC_DIVIDER#

2.1 EXECUTIVE SUMMARY AND KEY FINDINGS
BY FORMAT BY GEOGRAPHY
Market size in
XX billion 2021 (USD) XX.XX% XX.XX%
Market Share, XXX, 2021 Market Share, XXX, 2021
By format, the XX segment held the largest share of By geography, XXX country held the largest share of
XX.XX% of the market studied in 2021. The XXX XX.XX% of the market studied in 2021. The xxx
segment was valued at USD XXX billion in 2021, and it segment was valued at USD XXX billion in 2021 and
is expected to reach USD XXX billion by 2027. The is expected to reach USD xxx billion by 2027. The XX
Market size in XXX segment is expected to register the highest segment is expected to register the highest CAGR
XX billion 2027 (USD) CAGR of XX.XX% in the forecast period (2022 – 2027). of XX.XX% in the forecast period (2022 – 2027).
MUSIC MARKET, REVENUE IN USD BILLION, GLOBAL, 2020-2027
SAMPLE FIGURE
Market CAGR
XX.XX% (2022-2027)
2020 2021 2022 2023 2024 2025 2026 2027
Market Value
Source: Mordor Intelligence

2.2 MARKET INSIGHTS
2.2 MARKET INSIGHTS

2.2.1 Market Overview
2.2.3 Impact of COVID-19 on the Market

2.2.1 MARKET OVERVIEW

• The global music market was valued at USD XX.X billion in 2021, and it is expected to witness a growth of XX.X% RECORDED MUSIC MARKET REVENUE
during the forecast period 2022-2027 to reach a market value of USD XX.X billion by 2027. The market numbers in WORLDWIDE FROM 2018 TO 2021, IN USD BILLION
the study indicate the revenue generated from various formats, including online streaming, digital (except
streaming), physical, performance rights, and synchronization revenues.
• The global music business developed tremendously throughout the decades due to numerous irreversible and 9.40
remarkable technological advancements and artistic development. According to the International Federation of
the Phonographic Industry (IFPI), the global recorded music market grew by 18.5% in 2021, spurred by growth in
paid subscription streaming.
9.00 9.00
• COVID-19 had a significant impact on the global music sector. Several music events were postponed or canceled,
including concert tours, festivals, and award presentations. Some composers and musicians seized the chance to
produce new works. However, there were unexpected consequences for the numerous others who assisted
in performances. Several record releases were postponed.
• The increased popularity and acceptance of social media service platforms and online platforms, such as YouTube,
gave young and struggling artists options and exposed their work to the world. After Google, YouTube is
regarded as the second most prominent social media network and frequented website.
8.10
• Furthermore, record labels are investing heavily in musicians, becoming the top investors in the music industry.
According to the IFPI, record labels invest approximately USD 5.8 billion in artists each year through Artists &
Repertoire (A&R) and worldwide marketing. Such a rise in investments from music firms is expected to continue
during the forecast period, driving the expansion of the music market.
• The growing use of music streaming services such as Pandora and Spotify has reduced the need for physical
music. However, the industry is growing due to the rising number of musicians worldwide and the most recent
technological advances in music.
• While technology undoubtedly drives development, it no longer competes with or exists alongside the music
business. It is an aspect of the industry that record labels are enhancing and harnessing. However, piracy and
illegal downloading via proxy sites are two problems limiting the market growth. 2018 2019 2020 2021


• The music market is moderately concentrated due to the dominance of a few significant
organizations in the market, such as Sony Music and UMG, offering streaming services and
recording services, which are expected to experience considerable rivalry in the market. These
firms are constantly investing in strategic alliances and product development to increase
market share.
• For instance, in February 2022, Universal Music Group (UMG) announced the acquisition of
Neil Diamond's complete song library via Universal Music Publishing Group (UMPG).
Diamond's recording and publishing are now unified in their new permanent home at
Universal Music Group due to this comprehensive international deal.
• Additionally, in May 2022, Sony Music Publishing UK signed rising singer-songwriter Kal
Lavelle to a global publishing contract. Kal Lavelle, an Irish-born singer-songwriter, has rapidly
established herself as one of today's most potential hitmakers in a collaboration with Ed
Sheeran.
• Furthermore, in October 2021, Sony Music Publishing established a relationship with White
Hill Music Pvt Ltd., an Indian music and film production business, to offer global publishing
services for White Hill Music, comprising synchronization, administration, and library
promotion. Sony Music Publishing's worldwide network also provides prospects for
international collaboration.
• The advancement of AI will automate various costly, time-consuming, and intricate procedures
in music advertising and creation, therefore eliminating the middlemen and democratizing the
business. AI techniques such as AI-mediated composition and voice synthesis will revolutionize
music distribution and make it simpler and more economical for millions of worldwide
musicians to create professional-sounding and high-quality music.
• Technological developments, such as IoT, AI, machine learning, cloud services, and
augmented and virtual realities, are also set further to create opportunities for various
companies in the industry.

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

2.2.4 ASSESSMENT OF IMPACT OF COVID-19 ON THE MARKET

• COVID-19 had a significant impact on the music business, with live performance income suffering the most.
Physical sales, which account for a quarter of recording industry revenue, fell by nearly one-third during the
epidemic. Tencent Music Entertainment (TME) in China observed changes in listening behavior during the
epidemic, with more users utilizing their home apps on TVs and smart devices. (Source: World Economic Forum)
• Spotify streaming of the world's best tunes was really down by 11% in April 2020, a good six weeks into
worldwide shutdown orders. According to research quoted by NME, one-third of artists have quit the profession
owing to financial difficulties.
• According to a Musicians' Union research, around 34% of musicians considered leaving the profession, owing to
losses experienced during the pandemic, while over half of its members are already required to seek alternative
jobs, and 70% are currently doing less than a quarter of their typical work.
• According to the same source, in July, in the UK, more than 1,500 artists and industry figures came together to
ask the government to stop the “catastrophic damage” to live music as part of the #LetTheMusicPlay campaign.
• Further, in the US, in September, the Live Events Industry of Oregon (LEIO) released the results of a survey that
asked business owners about how much longer they could carry on, to which close to a thousand people
responded. More than 20% are expected to go out of business by the end of October 2020, which jumped to
over 70% by January 2021.
• Numerous music events were postponed or canceled, including concert tours, festivals, and award shows. Some
composers and musicians seized the chance to produce new works; however, there were unexpected
consequences for the numerous others who assisted in performances.
• Various companies in the market are involved in various strategies to maintain or gain market position in the post-
COVID scenario. For instance, in May 2022, Kakao Entertainment, Korea's famous mobile content platform
provider, announced the merging of its North American subsidiaries Radish and Tapas Media, establishing a
digital publishing platform with over 100,000 authors. The combination of these two top digital publishers
provides a synergistic community of creators in North America while also increasing Kakao Entertainment's
worldwide IP value chain.

2.2.2 ASSESSMENT OF IMPACT OF COVID-19 ON THE MARKET

2.3 MARKET SEGMENTATION
2.3.1 By Format
2.3.1.1 Performance Right

2.3.1 BY FORMATS
MUSIC MARKET, MARKET SHARE (%), BY MUSIC MARKET, IN USD BILLION, BY FORMATS, GLOBAL, 2020-2027
FORMATS, GLOBAL, 2021
CAGR (%)
Service 2020 2021 2022 2023 2024 2025 2026 2027 (2022-
2027)
Online Streaming XX XX XX XX XX XX XX XX XX.X%
Digital (Except
XX XX XX XX XX XX XX XX XX.X%
Streaming)
Physical XX XX XX XX XX XX XX XX XX.X%
SAMPLE FIGURE
Performance Rights XX XX XX XX XX XX XX XX XX.X%
Synchronization
XX XX XX XX XX XX XX XX XX.X%
Revenues
Total XX XX XX XX XX XX XX XX XX.X%
Online Streaming Digital (Except Streaming)

Physical Performance Rights
Synchronization Revenues

2.3.1.1 PERFORMANCE RIGHTS

• In the music industry, performance rights organizations ("PROs") act as a go-between for music
MUSIC MARKET, REVENUE IN USD BILLION, PERFORMANCE RIGHTS,
publishers, songwriters, and third parties who publicly perform protected compositions. The
GLOBAL, 2020-2027
American Society of Composers, Authors, and Publishers ("ASCAP"), SESAC, and Broadcast
Music, Inc. ("BMI") are among the major PROs in the United States. CAGR (2022-2027): XX.X%
• Two of the world's major economies, Japan and the United States, lack full public performance
or broadcasting rights. Furthermore, rates charged by companies that play music are still too
low in many nations, failing to compensate artists and producers for their work appropriately.
Performance rights would continue to be an important and growing source of revenue for
artists and producers.
• The global recorded music market grew by 18.5% in 2021, a significant increase over the
previous year's growth rate (+7.2%). Physical formats, Streaming, synchronization, and
performance rights increased revenue; in fact, revenues increased in all media, excluding digital
downloads and other (non-streaming) digital.
• Revenue from performance rights - the use of recorded music by public places and
broadcasters - recovered from the pandemic-related drop of 2020, increasing by 4.0% to
US$2.4 billion in 2021. This accounted for 9.4% of the worldwide recorded music industry's
revenue. SAMPLE FIGURE
• The growing number of concerts and live performances is a market driver. The love and
passion for music have resulted in the formation of several musical bands. It has also boosted
the number of gigs that these bands have done in various locations. Globally, there has been
an upsurge in the number of music festivals and award ceremonies. Music is now played at
special events, such as themed parties, sporting events, and business events, which has been
crucial in the market.
• Furthermore, The rising popularity of music festivals in the United States is anticipated to
significantly impact the rise of revenue from public performance licenses. There are now over
800 music festivals in the United States. 2020 2021 2022 2023 2024 2025 2026 2027

2.3.1.1 PERFORMANCE RIGHTS
Image Source: Microsoft Stock Images

2.4 COMPETITIVE LANDSCAPE

2.4.1 Sony Corporation

2.4.1 SONY ATV (SONY CORPORATION)
CORE BUSINESS SEGMENTS

JPY 9,921.51 billion • GAME & NETWORK SERVICES
Global revenue • MUSIC
FY 2021 (All segments) • PICTURES
• ELECTRONICS PRODUCTS & SOLUTIONS
www.sonyatv.com DUNS NUMBER:04-952-4494
• IMAGING & SENSING SOLUTIONS
COMPANY OVERVIEW • FINANCIAL SERVICES
Sony Music Publishing LLC is one of the largest 109,700

music publishers globally, with over five million Employees
songs administered or owned as of March 2021, and
has a network of 38 offices in 29 cities and 22
countries globally. It operates as a subsidiary of Sony
Corporation of America.
The company owns more than three million 1955
copyrights, including those from such iconic music Founded
catalogs as Jobete/Motown, Famous Music, Leiber
& Stoller, and Mijac Music. It became a solely-owned
Sony company in 2016.
Music Publishing provides licensing of the words and
music of songs. Sony owns and acquires the rights to
the musical compositions, markets these New York, United States
compositions, and receives royalties or fees for their Headquarters
uses.
Source: Company website, Annual Reports

2.4.1 SONY ATV (SONY CORPORATION)

REVENUE, IN JPY BILLION, 2020-2022 OPERATING INCOME, IN JPY BILLION, 2020-2022
12,000.00 1,000 971.86

9,921.51
10,000.00 8,998.60 950
8,259.89
8,000.00 894.23
900
6,000.00 845.45
850
4,000.00
2,000.00 800
0.00 750
2019 2020 2021 2019 2020 2021
REVENUE BREAKDOWN (%), BY GEOGRAPHY, 2022 REVENUE BREAKDOWN (%), BY OPERATING SEGMENT, 2022
1.0% Game & Network Services

6.1%
Japan United States 15.1% Music
11.6% 27.0%
27.9%
Pictures
7.8% 10.6% Electronics Products & Solutions
Europe China
Imaging & Sensing Solutions
11.0% Financial Services
18.8%
23.1%
27.9% Asia-Pacific Other Areas All Other
12.2%
Source: Sony Corporation Annual Report for the year ending on March 31, 2022

2.4.1 SONY ATV (SONY CORPORATION)– SOLUTIONS AND STRATEGIES

SOLUTIONS STRATEGIES
• Sony/ATV provides a full range of services, including synchronization, administration,
film & TV, and production music, and plays a prominent role in standing up and
fighting for songwriters’ rights. Sony/ATV Music Publishing oversees Extreme Music
and EMI Production Music, two of the industry’s significant production music
operations. TECHNOLOGIES PARTNERSHIPS
o Synchronization - The Synchronization Service provides licensing services, music

supervision, and free creative to content producers in the TV, advertising, video
game, film, stage, karaoke, and merchandising communities.
• Sony focuses on becoming one of the prominent providers in Broadcast and Media
o Administration - Its administration services use a global network of local creative Rights/Film and TV, delivering music publishing and additional services to
and administrative teams, giving its clients both global reach and a personal touch. broadcasters and producers for film, TV, and other media, and providing global
SMP’s industry-leading TEMPO system powers the royalty portal SCORE. It offers a expertise to maximize revenue generation.
state-of-the-art, global centralized database, highly accurate, transparent data from
• The company is trying to expand its business by providing a catalog of more than
more than 70,000 income sources globally, and unrivaled royalty analysis.
three million copyrights, ranging from songs by some of the greatest music legends
o Digital - Lead in licensing its repertoire on behalf of its songwriters to the full range to contemporary hits by many of today’s biggest superstars.
of new and established digital services.
• The synch teams of Sony ATV are offering free creative, music supervision, and
o Visual + media rights - It provides global expertise to maximize revenue generation licensing services to its clients globally.
and collection. It is a leader in full-service administration and management of rights
• Sony provides various support to independent artists through The Orchard. The
derived from television audio-visual content and film.
company has also acquired the Brazilian music label Som Livre and announced the
o Production music - The global production music division combines the experience launch of a new label in India to create more artists in developing emerging markets
and strength of EMI Production Music and Extreme Music, which are the industry’s across the world.
leading production music operations.
• In March 2022, Sony announced the complete acquisition of Kobalt Music Group
o Neighboring rights - Neighbor rights are related to sound recording royalty for any Limited (“Kobalt”), including AWAL, Kobalt’s music distribution business for
performer who has contributed to a recording. Sound recording royalties are paid independent recording artists, Kobalt’s music neighboring rights management
for public performance via license fees and radio and specific television channels in business, and Kobalt Neighbouring Rights, for an amount of 49.8 JPY billion.
many territories globally.
*List is not exhaustive
Source: Company Website

2.4.1 SONY ATV (SONY CORPORATION) – SWOT ANALYSIS
STRENGTHS WEAKNESSES
• The company is one of the prominent players in music synchronization with • Sony’s intellectual property might be subject to unauthorized use or theft.
a global operation providing free creative, music supervision, and licensing For example, digital technology, the availability of digital media, and global
services to content producers in the advertising, TV, film, video game, internet penetration impact. The ability of the company to prevent
stage, karaoke, and merchandising communities. unauthorized copying, digital theft, and counterfeiting of its protected
content would put pressure on actual product sales.
• Sony Music Publishing has a wide customer base and a vast network of 38
offices across the globe.
OPPORTUNITIES THREATS
• Sony ATV focuses on covering every era and genre of popular music, • Changes in consumer behavior resulting from new technologies and
including the copyrights of some of the most famous and successful distribution platforms, as well as increasing concentration of digital music
songwriters and artists. distributors and content creation by distributors themselves, may adversely
affect operating results in the Music and Pictures segments.
• Sony Music's strategies for creating content in the streaming era may
bolster its artist portfolio in popularly streamed genres and step up the
discovery of local artists.
• Sony entered various strategic agreements in the recent past, which may
help it expand its operations and strengthen its market position across
emerging economies.

2.5 MARKET OPPORTUNITIES
DEMAND GROWTH INVESTMENT ANALYSIS

• The rising influencers on social media platforms, such as Tik Tok and their increasing
• In June 2022, YouTube announced that it paid more than USD 6 billion (€6bn) to
use of music are redefining music hits and viral content. Additionally, the rising
the music industry. The cash was made up of a mix of ad revenues and subscription
popularity of music streaming devices is expected to propel the market forward.
income. Over 30% of payouts to artists, composers, and rights holders resulted
According to IFPI, there is a 45.5% increase in paid media streaming and 176 million
from user-generated content for the second year in a row.
paid subscription users. Furthermore, streaming accounts for 38.4 % of the music
publishing market's revenue. • In March 2022, Sony announced that it has spent over USD 911 million on music
catalog acquisitions. Such huge investments by the major players are expected to
• Furthermore, people are consuming more media than ever. In the future, into 2022,
boost the music market in the future.
the music industry is expected to be successful while being attached to mediums
like TV, videos, games, Netflix, advertising, and much more. Sync licensing is the • In November 2021, Sony Music Publishing announced that it had signed a global
way to get music attached to these mediums. Rising demand for music attached to publishing agreement with hitmaker Theron Thomas. Theron Thomas is the most
a story helps boost the music's reach and views. prolific pop and hip-hop songwriter, well known for his work as a songwriting and
production duo R. City. He has chart-topping hits for artists including Rihanna,
• Additionally, music publishers also use other mediums to promote their music on
Beyoncé, Lizzo, Miley Cyrus, Usher, Saweetie, Doja Cat, Ciara, Anitta, Adam Levine,
applications like Netflix, Apple Music, Tidal, Amazon music, etc. The mentioned
and The Pussycat Dolls.
applications charge nominal fees and, in return, give the user access to its entire
song library with added free content. All this is expected to enhance the revenue
growth for music publishers in the study period.
DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL
REPORT REPORT
Source : Mordor Intelligence Analysis

3 RESEARCH METHODOLOGY
3.1 Research Framework
3.2 Secondary Research
3.3 Primary Research
3.4 Data Triangulation and Insight Generation
#TOC_DIVIDER#

3.1 RESEARCH FRAMEWORK

• Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet Client objectives.
• MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.
• Following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments.
STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY
Decipher Client Requirements/ Market to be Extensive desk research to identify most Triangulate and analyze data to finalize on
studied relevant secondary information available actionable business insights
Tailor made research approach for Contact Mordor’s empaneled experts and Finalize report contents and establish a
customized reports identify industry experts across the market deliverable format
Report delivery with high quality market

Effective use of Mordor’s knowledge repository Conduct primaries & surveys to gather
insights, competitive landscape etc.,
to gather relevant insights qualitative and quantitative insights
as per the proposed contents
Confirm the objectives of the assignment with

Client

3.2 SECONDARY RESEARCH
OBJECTIVE Hypothesis and insights building; get factual data
A thorough synthesis of existing publications across the web to gather meaningful

Shortlisting market intelligence insights on the current situation of the market, technology developments, and any other
market related information. The sources include, but are not limited to:
sources
• Scientific Papers, Journals and Publications
Synthesis of published information
• Trade information to understand imports, exports, and average traded price of the
commodity, if available.
• Industry and Government Websites for blogs, magazines, and
Data collection and aggregation other publications
• Conference proceedings and association publications
Further validated from expert interviews
• Investor presentations, technical brochures, annual reports, press releases, transcripts
of key personnel interviews, and other strategic publications by several competitors
in the market.
Insight and hypothesis development • Product information including technical specifications, approvals, patents etc.
To reach out industry experts for • Public Sources Reports (OECD, CDC, etc.)
interviews • Paid sources (Questel Orbit, Dow Jones, Hoovers, industry specific subscriptions)
Key contact list
Relevance and credibility of sources

3.3 PRIMARY RESEARCH
OBJECTIVE Gather first-hand insights on the market studied
• At Mordor, we continuously strive to pool in industry experts across the value chain,
to gather first-hand insights on the market studied. In addition to this knowledgeable
industry veterans or retired experts, consultants and freelancers are a call away to
Expert profile determination collaborate with Mordor on any assignment which requires real-time industry
insights.
Based on industry, role, experience, and
location • Also, we conduct market surveys to gather qualitative insights and opinion of a group
of individuals related to the industry.
• Primary research is used both to validate the data points obtained from secondary
Expert identification research and to fill the data gaps after secondary research.
Using Mordor’s empaneled industry

experts as well as new experts
Discussion guide MODES OF PRIMARY RESEARCH
Semi-structured approach to probe and

prioritize insights
Telephonic Email Chat Virtual Surveys & Others

Interviews Interviews Interviews Council
Reach out and interviews
Targeted industry interviews to fill data

gaps and validate insights

3.3 PRIMARY RESEARCH APPROACH AND KEY RESPONDENTS
EXECUTIVE LEVEL OPERATIONAL LEVEL INDUSTRY/ NEED MARKET ECOSYSTEM

INTERVIEWS INTERVIEWS SPECIFIC INTERVIEWS INTERVIEWS
• CxOs, owners, founders • IT Manager • Industry Experts • Competitors
• Business unit or country heads • Innovation Manager • Site Managers • Customers
• Directors/VPs of sales and • Software Architects • Technicians • End-users
marketing, procurement, strategy,
• Sales Managers • Technology Scouts • Agencies/Distributors/Resellers
R&D, Product management and
other corporate functions as • Product Managers • Licensing Experts • Retailers
required • Project Managers • Pricing Analysts • Suppliers
• Pricing Managers • Existing or Potential Partners
• Regulatory Affairs Managers • Employees
• Finance Managers • Regulatory Agencies
• Industry Associations
• Consultants
Interviews spread across regions based on regional

SPREAD OF share in the overall market [Americas: 20-25; EMEA:
BLIND / OPEN Blind interviews without revealing the sponsor of this
INTERVIEWS INTERVIEWS study
15-20; APAC: 5-10]
Raw data and intelligence, Insights into market

40-50 interviews covering varying profiles of experts INPUTS
RESPONDENTS dynamics, Market model and other data validations,
across the entire market value chain COLLECTED Strategy related inputs

3.4 DATA TRIANGULATION AND INSIGHT GENERATION
VALIDATION FOR MARKET ASSESSMENT ESTIMATES

OBJECTIVE Logical checks and sanity of information
• The market size estimations are carried out through ‘Bottom-up’ & ‘Top-down’
approaches.
TRIANGULATION AND TRANSFORMATION OF INFORMATION EXTRACTED • Our top-down and bottom-up approaches are integrated into our ‘In-house Model
sheets’ which are used to generate the market estimates and growth rates (depending
Based on the factors identified which are endogenous and exogenous in nature
upon the historical trends of the respective markets along with the various factors like
collected during the secondary and primary phases, our in-house subject matter experts
drivers, restraints and recent developments in the market) of the product segment in the
transform quantitative data extraction and use them for the inferential purpose.
respective country.
TOP-DOWN BOTTOM-UP
APPROACH APPROACH
SECONDARY RESEARCH EXPERT INTERVIEWS
Macro view of a larger Revenue analysis of
market filtered down to Expert interviews leading players or
the target market consumption centers
DATA VALIDATION
TRIANGULATION POINT
ECONOMETRIC MODELS ANALYST ESTIMATES Expert interviews

4 CREDENTIALS
4.1 Illustrative List of Clients
#TOC_DIVIDER#

4.1 ILLUSTRATIVE LIST OF CLIENTS IN THE INDUSTRY
BAYER
BASF 3M
CROPSCIENCE
HONDA SHELL PFIZER
MITSUBISHI MICROSOFT NESTLE
BANK OF
APPLE DOOSAN
AMERICA
HONEYWELL
JOHN DEERE COCA COLA
INTERNATIONAL
SUMITOMO FACEBOOK QUALCOMM
TOTAL SAUDI ARAMCO SIEMENS

5 ABOUT US
5.1 Industries Covered
5.2 Our Customized Research Capabilities
#TOC_DIVIDER#

ABOUT US
SNAPSHOT
HANDCRAFTED On-the-ground Industry Experts in
RESEARCH SOLUTIONS 100+ Countries
IN-DEPTH 3000+
CONSULTATION Clients Served Globally
REAL-TIME INDUSTRY 5000+

TRACKING Projects Delivered
+1-617-765-2493
info@mordorintelligence.com DEDICATED ANALYST
www.mordorintelligence.com SUPPORT 250+
In-house Analysts

5.1 INDUSTRIES COVERED
ICT CHEMICALS AND MATERIALS CONSUMER GOODS PACKAGING
• IoT, Big Data, M2M • Adhesives & Sealants • Apparel, Footwear, and Accessories • Packaging Materials & Types
• Analytics • Advanced Materials • Appliances • Food Packaging
• Cloud Computing • Aromatics and Intermediates • Cosmetics • Beverage Packaging
• Information Technology • Composites • Furniture • Pharmaceutical Packaging
• Data Centers • Construction Chemicals & Materials • Household Care • Household Packaging
• Software & Solutions • Metals, Ceramics, Industrial Materials • Luxury Goods & Services • Personal Care Packaging
• Telecommunications • Paints & Coatings • Personal Care • Industrial Packaging
• IT Hardware • Plastics, Polymers, Elastomers • Recreational Goods • Advanced Packaging
• Internet • Specialty & Fine Chemicals • Sports & Fitness • Country-Level Packaging Industry Analysis
• Security • Water & Wastewater Treatment • Packaging Equipment
• Advanced Technologies
ELECTRONICS ENERGY & POWER AUTOMATION HEALTHCARE
• Semiconductors • Power • Industrial Automation & Process Control • Disease Landscape

• Sensors • Oil & Gas • Robotics • Healthcare IT
• Optoelectronics • Renewables • Engineering Products & Components • Medical Devices
• Electrical & Electronic Components • Energy Efficiency • Building Automation • Pharmaceuticals
• Display Technology • Engineering, Procurement, and Construction • Logistics Automation • Biotechnology
• Security & Surveillance • Veterinary Healthcare
• Monitoring & Testing Equipment • Healthcare Services

5.1 INDUSTRIES COVERED
AGRICULTURE FOOD & BEVERAGES AUTOMOTIVE
• Agricultural Commodities • Food • Parts and Components

• Agricultural Machinery & Tech • Beverage • Automotive Technology
• Crop Protection • Processed Food • Manufacturing Processes
• Fertilizers & Seeds • Food Additives & Supplements • Automotive Materials & Coatings
• Food Ingredients • Automotive Services
• Food Service • Vehicles
• Machinery & Equipment
ANIMAL NUTRITION AEROSPACE & DEFENSE OTHER GROUPS
• Compound Feed • Defense • Logistics

• Feed Additives & Premixes • Airport Operations • Processing Technologies
• Pet Care • MRO • Finance and Insurance
• Pet Food • Technology • Retail
• Real Estate and Construction
• Tourism

5.2 OUR CUSTOMIZED RESEARCH CAPABILITIES
7. CUSTOMER, DISTRIBUTOR, SUPPLIER INTELLIGENCE 1. MARKET STRUCTURE ASSESSMENT
• Identification of potential partners • Macroeconomic analysis
• Shortlisting/finalization of potential partners • Value chain and supply chain analysis
• Customer need analysis 1 • Regulatory assessment
• Customer's purchase and usage behavior Customer, Market • Technology scouting and assessment*
Distributor, Structure
• Customer/partner feedback and satisfaction* • Sourcing and category intelligence
7 Supplier
• Brand perception analysis* Assessment
Intelligence
2. MARKET INTELLIGENCE SUPPORT
• Key opinion leader insights 2
• Market size and segmentation
• Growth opportunities
6. PRODUCT INTELLIGENCE SUPPORT Product Market
intelligence Intelligence • Market dynamics and new developments*
• Import and export intelligence* ADVISORY AND
Support INSIGHTS Support • Go to market strategies
• Commodity pricing intelligence*
• Product pricing intelligence* • Recommendations 3. COMPETITIVE INTELLIGENCE SUPPORT
6 • Strategic Inputs
• Product positioning assessment • Company profiling
• Go-to-market Support
• New product launch tracker* 3 • Competition assessment incl. market share
Investment Competitive
• Product claims assessment* • Drilled down revenue estimations
Intelligence Intelligence
• Product concept testing Support Support • Employer value proposition
Data
5. INVESTMENT INTELLIGENCE SUPPORT Collection and 4. DATA COLLECTION AND ANALYSIS SUPPORT
5 Analysis
• Project feasibility analysis • Data analytics and visualization
Support
4
• R&D and patent analysis support • Data collection, manipulation incl. web scraping
• M&A, JV support - scouting, shortlisting, and target • B2B and B2C surveys and interviews
*Available as one time effort as well as in the form of periodic updates
assessment

DISCLAIMER
Any information and/or material provided by Mordor Intelligence, including any and all the analysis and/or research from Mordor Intelligence, is provided to a selected group of
customers, response to for such information, material, analysis, and/or research. As a customer of Mordor Intelligence, you acknowledge that information, material, and/or services are
for internal use only, and not for any external use and/or dissemination, or general publication, and/or disclosure to any third parties.
Any and all of the information and/or material provided by Mordor Intelligence are based on primary interviews and/or secondary research, are therefore, subject to fluctuation and
variance. Mordor Intelligence takes no responsibility for any incorrect information and/or material supplied to us by sources we rely on, and no part of our analysis or research may be
given, lent, resold, or disclosed to any third parties, including non-customers, without explicit or written permission from Mordor Intelligence.
Unauthorized reproduction and/or transmission of our information, material, analysis, and/or research in any form and by any means, including photocopying, mechanical/electronic
recording, or otherwise, without the explicit and written permission of Mordor Intelligence, is expressly and clearly prohibited.
Any use of the information, material, analysis, and/or research provided by Mordor Intelligence is at your sole risk; you acknowledge that the information, material, analysis, and/or
research is provided "as is" and that Mordor Intelligence provides no warranty of any kind, express or implied, with regard to the information, material, analysis, and/or research,
including but not limited to, merchantability and fitness for any purpose and/or use.

FOR MORE INFORMATION, PLEASE CONTACT
5th Floor, Rajapushpa Summit Nanakramguda Rd,

Financial District, Gachibowli, Hyderabad - 500008, India
+1 617 765 2493
info@mordorintelligence.com
www.mordorintelligence.com
GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

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GLOBAL MUSIC MARKET

Base Year: 2021

Forecast Period: 2022 - 2027

+1 617 765 2493

GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

3 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

1.1 REPORT’S TABLE OF CONTENTS

2 RESEARCH METHODOLOGY 5 MARKET DYNAMICS

4 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

1.1 REPORT’S TABLE OF CONTENTS

5 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

1.2 STUDY ASSUMPTIONS AND MARKET DEFINITION

BASE YEAR, REVIEW

6 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

7 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.1 EXECUTIVE SUMMARY AND KEY FINDINGS

MUSIC MARKET, REVENUE IN USD BILLION, GLOBAL, 2020-2027

2020 2021 2022 2023 2024 2025 2026 2027

Source: Mordor Intelligence

8 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.2 MARKET INSIGHTS

2.2 MARKET INSIGHTS

9 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.2.1 MARKET OVERVIEW

Source: Mordor Intelligence

10 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.2.1 MARKET OVERVIEW

11 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.2.1 MARKET OVERVIEW

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

Source: Mordor Intelligence

12 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.2.4 ASSESSMENT OF IMPACT OF COVID-19 ON THE MARKET

Source: Mordor Intelligence

13 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.2.2 ASSESSMENT OF IMPACT OF COVID-19 ON THE MARKET

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

Source: Mordor Intelligence

14 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.3 MARKET SEGMENTATION

15 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

Online Streaming XX XX XX XX XX XX XX XX XX.X%

Online Streaming Digital (Except Streaming)

Source: Mordor Intelligence

16 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.3.1.1 PERFORMANCE RIGHTS

Source: Mordor Intelligence

17 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.3.1.1 PERFORMANCE RIGHTS

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

Image Source: Microsoft Stock Images

18 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.4 COMPETITIVE LANDSCAPE

19 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.4.1 SONY ATV (SONY CORPORATION)

CORE BUSINESS SEGMENTS

COMPANY OVERVIEW • FINANCIAL SERVICES

Sony Music Publishing LLC is one of the largest 109,700

Source: Company website, Annual Reports

20 GLOBAL MUSIC MARKET - SAMPLE Copyright © 2022 Mordor IntelligenceTM

2.4.1 SONY ATV (SONY CORPORATION)

12,000.00 1,000 971.86