SWOT ANALYSIS

Strengths

1. Burt’s Bees offers a diverse range of products, including skincare, lip care, hair
care, baby care and men’s grooming products.

2. Burt’s Bees has a strong global reach with products distributed across the United
States, United Kingdom, Ireland, Canada, Hong Kong and Taiwan.

3. Burt’s Bees is an environmentally sustainable company.

4. Burt’s Bees’ products are natural; its products are an average of 99 percent natural
and over half of its products are 100 percent natural.

Weaknesses

1. Burt’s Bees currently does not have any stores in North America, whereas its
competitors have multiple locations.

2. Burt’s Bees products have higher price points than its competitors.

3. Burt’s Bees is owned by The Clorox Company, and the disconnect between the
two brand images could compromise Burt’s Bees’ natural brand image.

4. Burt’s Bees is involved with the Pollinator Partnership, which is connected to

companies with unfavorable environmental reputations.

Opportunities

1. Burt’s Bees can educate the public more about the Pollinator Partnership to
increase awareness of the bee population.

2. Burt’s Bees has the opportunity to be an industry leader in natural skincare

products with its focus on quality and sustainability.

3. Burt’s Bees can designate a larger portion of its communications budget toward
digital, a more popular medium for the millennials.

Threats

1. The honeybee colony collapse disorder is causing a rapid decrease among western
honeybee colonies in North America, which could lead to an increase in operating
costs.

2. Burt’s Bees’ newest competitor, Red Headed Honey, has the opportunity to draw
in current customers with its local and sustainable products, potentially resulting
in a decrease in sales for Burt’s Bees.
 3. Competitors such as Neutrogena and Johnson & Johnson are beginning to offer
all-natural products at lower prices than Burt’s Bees.