Richmond Paul T.

Baculinao Bio-1

Nike - You Can't Stop Us (2020)

(https://www.youtube.com/watch?v=pcXTnyCmQbg)

Sender: The sender of the message is Nike, a global sportswear and athletic brand. Nike
has a strong reputation for producing high-quality sportswear and footwear, and their
messaging often focuses on inspiring and motivating their audience to push their limits.

Message: The message of the ad is clear and consistent throughout the video. The
tagline "You Can't Stop Us" is repeated multiple times metaphorically, emphasizing
Nike's belief that nothing can hold athletes back from achieving their goals. The ad
showcases athletes from a diverse range of sports, genders, and backgrounds, all
working hard to push past their limits and reach their full potential. The message is
inspiring and motivating, encouraging viewers to believe in themselves and their ability
to overcome obstacles.

Channel: The ad is delivered via YouTube, a popular video-sharing platform that allows
for a wide audience reach. The ad is also likely to be shared on social media platforms,
further expanding its reach to a wider audience.

Receiver: The receiver of the message is the audience of the ad, which is likely to be
athletes, sports enthusiasts, and anyone looking for motivation and inspiration to
achieve their goals. The video is likely to be viewed by a wide range of age groups and
demographics, making it an effective way for Nike to connect with its target audience.

Feedback: The feedback to this ad is likely to be positive, with viewers feeling inspired
and motivated after watching the video. This positive feedback can lead to increased
brand loyalty and sales for Nike.

Noise: The ad successfully cuts through noise and distractions by using a high-energy
soundtrack, engaging visuals, and strong messaging. It effectively captures the viewer's
attention and maintains their interest throughout the ad.

In conclusion, the Nike "You Can't Stop Us" ad effectively utilizes the Communication
process to deliver an inspiring and motivating message to its audience. The ad is likely
to resonate with viewers and lead to increased brand awareness and loyalty.