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    Influence of Tiktok's Reviewer On Purchases Through E-Commerce

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    Hoàng Hồng Quân
    TikTok reviewers have significant influence on online purchases. This study examined how attitudes, subjective norms, and perceived behavioral control of people in Ho Chi Minh City affected their purchase intentions on TikTok shops. The researcher investigated the impact of watching TikTok reviews on subsequent user purchases. The goal was to understand the relationship between TikTok reviews and online shopping behavior.

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    Influence of Tiktok's Reviewer On Purchases Through E-Commerce

    Uploaded by

    Hoàng Hồng Quân
    21 views1 page
    TikTok reviewers have significant influence on online purchases. This study examined how attitudes, subjective norms, and perceived behavioral control of people in Ho Chi Minh City affected their purchase intentions on TikTok shops. The researcher investigated the impact of watching TikTok reviews on subsequent user purchases. The goal was to understand the relationship between TikTok reviews and online shopping behavior.

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    TikTok reviewers have significant influence on online purchases. This study examined how attitudes, subjective norms, and perceived behavioral control of people in Ho Chi Minh City affected their purchase intentions on TikTok shops. The researcher investigated the impact of watching TikTok reviews on subsequent user purchases. The goal was to understand the relationship between TikTok reviews and online shopping behavior.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    21 views1 page

    Influence of Tiktok's Reviewer On Purchases Through E-Commerce

    Uploaded by

    Hoàng Hồng Quân
    TikTok reviewers have significant influence on online purchases. This study examined how attitudes, subjective norms, and perceived behavioral control of people in Ho Chi Minh City affected their purchase intentions on TikTok shops. The researcher investigated the impact of watching TikTok reviews on subsequent user purchases. The goal was to understand the relationship between TikTok reviews and online shopping behavior.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
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    Influence of Tiktok's reviewer on purchases through e-commerce.

    ABSTRUCT

    In fact, in today's digital technology era, most people buy goods online on many different sales
    platforms. Especially, the type of entertainment that combines media and product promotion is
    dominating the shopping market and can meet today's social needs. As a result, the goal of this study is
    to examine the relationship between attitude, subjective norms, and PBC of people in HCM city affecting
    purchase intention on TikTok's shop. Finally, this study investigates the influence of tiktoker reviews on
    users' purchase after watching the review clip and suggests some implications for sales on this platform.

    Keywords: TPB, Smart PLS, TikTok’s reviewer, Purchase, E-commerce.

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