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Philippine Popular Culture
Philippine Popular Culture
LABORATORY SCIENCE
PHILIPPINE POPULAR CULTURE
SAN PEDRO COLLEGE – MAIN
CAMPUS
Instructor’s Name: Janice B. Sawe
AY 2022 – 2023 - 2ND SEMESTER LESSON NO.6 - COMPONENTS OF CULTURE-MATERIAL CULTURE AND
NON-MATERIAL CULTURE
longer dependent on such rudimentary techniques and a broad and non-specific and norms are specific
variety of paper and writing materials are used. and definite.
III. Printing Press - This led to the spread of written ● Norms can be:
material and to mass communication being possible. ○ Prescriptive Norms - are those which
IV. Modern Communication Technologies - These prescribe or allow kinds of behavior to take
include newspapers, magazines, motion pictures, radio, place. Example: in college, you should study.
television and more recently the internet. ○ Proscriptive Norms - are those which prohibit
certain kinds of behavior. Example: murder and
4. Food crime are those acts which are forbidden by
- Food is also considered as a form of art in many society.
societies and cultures. ○ Cultural Norms - states how culture should
- In many cultures, it is seen as a tradition and traditional ideally followed, that is, how it actually should
recipes are handed down from one generation to the be. Example: one should always be honest.
next, from mother to daughter. The type of food eaten is ○ Statistical Norm - is the measure of the actual
also a part of culture. For Example: In China and India, conduct in the society. It is the ‘the actual
pigs are eaten and are seen as a source of protein but behaviour of a person in a given situation.’
religious tradition of Islam and Judaism forbid eating of Example: one shouldn’t break a traffic light -
pork. this is a norm =, but when one is in hurry and
one breaks it, then it is a statistical norm.
B. NON-MATERIAL CULTURE ● Norms include
1. Folkways: they are workable patterns
● This refers to various symbolic creation of man. It consists of accepted as appropriate but not insisted upon.
the intangible products of human society. Example: if you eat food with your hand, you
- For Example: values, norms, attitudes. won’t be punished. They are passed down from
● They are called Mentifacts. Both, material and non-material generation to generation either through
cultures are originally linked. deliberate or more imitation.
● Material culture emerges out of non-material culture. Material 2. Mores: they are morally and strongly
culture changes more frequently, whereas non-material sanctioned folkways regarded as important for
culture is slow to change. This gap between their paces of the survival of the group. Example: wearing
change is known as Culture Lag. clothes is a mores. Negative mores are called
- Example: Material aspect of Indian culture has taboos, which mean that something should not
changed a lot, in terms of technology and be done. Example: Incest- a sexual relation
lifestyle; whereas non-material aspects like relationship between father and daughter.
region and social values change slowly. 3. Customs: a custom is a long established
Elements of non-material culture in society can be observed usage or practice, gradually accepted as an
through: appropriate mode of behaviour. Customs are
sanctioned by group pressure. In traditional
A. Cognitive (Knowledge and Beliefs) societies the hold of customs is very strong.
a. Knowledge: All information about the material 4. Laws: Laws are codified norms or rules
world that can be objectively substantiated. It is enacted by those who exercise political power
the storage and recall of learned information. and are enforced through state machinery.
b. Beliefs: Ideas and speculation about the There is an element of force or compulsion in
physical, social and supernatural reality, not as law. They are needed in a modern, complex
easily supported by facts. They are cultural society to maintain social order. it is more
conventions that are concerned with true or formal as compared to the folkways, mores and
false assumptions, specific descriptions of the norms in the society.
nature of the universe and the place of human ● Different cultures manifest their non-material culture
begins in it. through:
B. Normative (Values and Norms) 1. Folklores: Folklores are an important part of
a. Values: They are a part of the cultural system many cultures, especially the primitive
and are inculcated into the psychological communities. In primitive communities, cultural
system through socialization and are transmission takes place through folklores.
instrumental in shaping and determining Folklores contain the philosophy of the people
behavior in groups and other social systems. of that society or culture. Most of the folklores
Example: Driving at high speed leads to have references made to the mutual relation of
accidents is a belief; driving should not exceed the people to their gods. Folklores help in
a certain limit is a value. socialization as they point out how different
b. Norms: These are usually derived from values. types of offences are punished by the
They are standards of behavior expected of supernatural powers. They also contain
individuals by their social groups and therefore descriptions about birds, beasts, trees and
norms supplement values. Values tend to be human beings etc.