Maryland International College

School of Graduate Studies

Article Review Assignment

Course Title: Marketing Management

Credit Hour: 2

INSTRUCTIONS:
1. One articles is assigned for each group.
2. Once you have read the articles, complete the attached Article Review template, answering
all of the questions (please do NOT vary this template or create your own. It will NOT be
assessed if it is not submitted on the correct template).
3. The maximum page limit for your review report is 5 pages including the cover page(it can
be less)

4. The deadline for submission of the review results 19/03/2023

5. Use your own words and full sentences when completing each section. DO NOT copy the
Abstract or any part of the article.
6. The report should be submitted in Soft Copy to your class representative within the specified
date. Any submission after the deadline will be followed by a 3 marks penalty per day. If the
delay is more than a week, it will not be marked at all.
7. The review report counts out of 50%.
 Article Review Template
Group Members Name: ID. No. Sec.

General Information

Author (s) of the Article

Year of Article
Article Title
Journal Title
Volume, No., No.

Use your own words and FULL sentences. DO NOT copy the Abstract.

Summary:
Summarize the article in your own
words and sentences (describe the
central issues addressed by the
author).
Key Concepts:
Definition of key concepts that
support the author’s arguments.
Research Gap:
What specific research gap was
identified?
Objective/Purpose:
What was the main objective of the
article?
Methodology:
How did the author go about
investigating the issue?
What theoretical model was used?
Key Findings:
What were the main findings?
Recommendations:
What key interventions/programs
were recommended by the author?
What areas were recommended for
future research
Contribution:
What are the key contributions of
the study – both to theory and
practice?
Critique:
What new ideas or information
were communicated in the article?
How adequate is the evidence/result
in support of the central argument
of the author?
What are the strengths and
weaknesses of the article?
What suggestions do you make to
improve the article?
Conclusion:
Summarize the main points of the
article, as well as your opinions
about its significance.