Ed 2

ENTREPRENEURSHIP DEVELOPMENT- 5 SEM B.
COM
UNIT - 2
Women Entrepreneurs
Highlights
- Meaning and Definition of Women Entrepreneurs
- Reasons for Starting up Enterprise
- Steps taken by Government for Supporting Women Entrepreneurs
- Participation of Women in SSI Sector
- Institutional Support for Women Entrepreneurs
- Empowerment of Women
-Problems Faced by Women Entrepreneurs in India
Asst.prof. Vijay Dev Mclaren

VVFGC, Tumkur Page 1
ENTREPRENEURSHIP DEVELOPMENT- 5 SEM B.COM
Unit – 2
WOMEN ENTREPRENEURS
Definition of Woman-Entrepreneurs – 2 marks

According to GOI, "An enterprise owned and controlled by a woman having a
minimum financial interest of 51% of the capital and giving at least 51% of the
employment generated in the enterprise to women."
According to Kamal Singh, "A women entrepreneur can be defined as a confident,

innovative and creative women capable of achieving self economic independence
individually or in collaboration, generates employment opportunities for others
through initiating, establishing and running the enterprise by keeping pace with
her personal, family and social life.
" According to Ruhani J. Alice, "Women entrepreneurship is based on women

participation in equity and employment of a business enterprise."
FUNCTIONS OF WOMEN ENTREPRENEURS

1. Exploration of the prospects of a new business enterprise.
2. Undertaking of risks and the handling of economic uncertainties involved in

business
3. Entrepreneurship Development Introduction of innovations or imitation of

innovations.
4. Co-ordination, administration, control and
5. Supervision and leadership.
All these entrepreneurial functions are broadly classified into three categories.
1. Innovation. 2. Risk-bearing, 3, Organizing,
FACTORS INFLUENCING WOMEN ENTREPRENEURSHIP- 5 marks

Motivational Factors
1. Economic necessity.
2. Economic independence.
3. Self-actualization.
4. Establishing their own creativity.
5. Establishing their own identity.
6. Equal status in society.
7. Achievement excellence.
8. Education and qualification
9. Building self confidence.
10. Developing risk-taking ability.
11. Employment generation.
12. Family occupation.
13. Greater freedom and mobility.
14. Government policies and programmes.
15. Role model to others.
II. Facilitating Factors a
1. Adequate financial facilities.

2. Innovative thinking.
3. Self-satisfaction.
4. Co-operation of family.
5. Network of contacts.
6. Experienced and skilled people at work.
7. Support of family members.
QUALITIES OF WOMEN ENTREPRENEURS – 5 marks
The important qualities of Women Entrepreneurs are:
1. Positive Attitude
A positive attitude takes conscious effort on your part. Arrest negative thoughts
and replace them with positive ones. Listen to the things you're saying to yourself
in your mind. Deliberately use words that focus on constructive, affirming truths
about you.
2. Vision
The female entrepreneur is a big-picture person. She can see her successful
business, what it looks like with all of its components. She can see her product on
the shelves, her services in action. She is not only afraid to dream big, but views
her daydreams as achievable.
3. Autonomy

This woman likes to be in control and isn't afraid to make decisions by herself. She
is comfortable with being alone and has confidence in her intelligence. She is a
take-charge person.
4. Intuitive
The woman entrepreneur trusts her instincts about her product or service, the
market and her business management skills. She uses her instinct as well as her
research and her knowledge to guide her business decisions.
5. Distinctive
People remember this woman. She is distinctive. Her product or service is

distinctive and company is a stand alone. There is nothing ordinary here.
6. Planner
This woman not only devises and puts down on paper her business plan, she
follows it. S doesn't lose sight of her goals or methods for reaching her goals.
When she reaches a fork in road, she might explore the alternate route and add it
to her business plan.
7. Risk-taker
Starting a business isn't the first time this woman has thrown the dice. She isn't
afraid to everything on herself. She has been known to jump before.
8. Drive
Failure is not an option for the committed entrepreneur. Bumps in the road will
not set back, but will steel her resolve. She is on a mission and knows she will get
to her goal.

TRAITS OF WOMEN ENTREPRENEURS IN INDIA – 5 marks

1. Women are ambitious
A successful woman entrepreneur is dreadfully strong-minded one, has an inner

urge to change contemplation into realism. Knowledge from her previous
occupancy as an employee relying on educational qualifications or lessons learnt
from inborn business, she is ready to opportunities, sets goal, possess clear vision,
steps confidently forward and is ambitious successful.
2. Women are confident
A successful woman entrepreneur is confident in her ability. She is ready to learn

from o search for help from experts if it means adding value to her goals. She is
positive in nature keener to take risks. A winning woman entrepreneur uses
common intelligence to make judgments when encountering everyday situations.
3. Women is open and willing to learn
A successful woman entrepreneur keeps side by side of changes, as she is fully

conscious of the importance of evolving changes. She is ahead of her competitors
and thrives on changes.

4. Women are cost conscious
A successful woman entrepreneur prepares pragmatic budget estimates. She

provides cost effective quality services to her clients. With minimized cost of
operations, she is able to force her team to capitalize on profits and gather its
benefits.
5. Women values cooperation and allegiance
A woman has the ability to work with all levels of populace. She is keen on
maintaining associations and communicates evidently and efficiently. This helps
her to negotiate even responsive issues without difficulty.
6. Women can balance home and work
A successful woman entrepreneur is good at balancing varied aspects of life. Her

multitasking aptitude combined with support from spouse and relatives enables
her to bring together business priorities with domestic responsibilities
competently and efficiently.
REASONS FOR STARTING UP ENTERPRISE- 15 marks

1. Income Potential

When you start your own business, you have the opportunity to earn an unlimited
income based on your own efforts and the success or failure of the enterprise.
2. Pursuing a Passion
Starting your own business allows you to make a living while pursuing something
for which you have a strong passion. You may have a special talent, such as
writing, playing music or repairing automobiles that you've enjoyed as a hobby.
3. A Good Idea
You may have an idea for a product or service that meets an unfulfilled need in
the marketplace. By turning your idea into a business, you can be the first to meet
that need which can result in a profitable venture.
4. New Lifestyle
Starting a business can be a way for those who are tired of the "9-to-5" grind to
leave the corporate world and enter into a more flexible lifestyle.
5. Self-Expression
Owning a business allows you to be more creative and express yourself. You are
not restricted by having to follow a set work methodology, and you're free to
change your work processes if you wish.
6. Efficiency
Running your own business means you get to lay down the deadlines. You're on
your own, it's up to you to be self-disciplined enough to get things done on time
in order for your venture 1 make good progress.
7. Innovate and create
Your idea is your business, so it's entirely up to you what your business is about.
Its success will also depend on how you develop your concept, allowing you to
express yourself and find w of making it attractive enough to generate profit.

8. Variety
Being an entrepreneur means you have to wear many different hats. These
include: accountant marketer, manager, writer, pitcher, designer and researcher.
9. No more commuting
If your journey to work each day takes 45 minutes or more, that's an hour and a
half each d that you could be spending doing something you enjoy.
10. Dreams really can come true
Despite what the papers say, the government isn't completely useless at
supporting the country's budding entrepreneurs.
STEPS TAKEN BY GOVERNMENT FOR SUPPORTING WOMEN

ENTREPRENEURS – 15 marks
1. Trade Related Entrepreneurship Assistance and Development (TREAD)
scheme for women
This scheme provides women with proper trade related training, information and
counseling along with extension activities related to trades, products, services etc.
2. Mahila Vikas Nidhi
This fund has been set up by SIDBI to help women in rural area start their
entrepreneurship easily. It grants loan to women are given to start their venture

in the field like spinning, weaving, knitting, embroidery products, block printing,
handlooms handicrafts, bamboo products etc.
3. Co-operative Schemes
Women co-operatives schemes were formed to help women in agro-based

industries like dairy farming, poultry, animal husbandry, horticulture etc. with full
financial support from the Government.
4. Government Yojanas
SwarnaJayanti Gram Swarozgar Yojana and SwaranJayantiSekhari Rozgar Yojana

were two important schemes launched by the government to provide
reservations for women and encouraging them to start their ventures.
5. Private Organizations
Several NGOs, voluntary organizations, Self-help groups, institutions and

individual enterprise from rural and urban areas are working to help new women
entrepreneurs to set up their business and run it smoothly.
6. Annapurna Scheme
This scheme is offered by the State Bank of Mysore for those women
entrepreneurs who ar setting up food catering industry in order to sell packed
meals, snacks, etc. The amount granted a loan under this scheme can be used to
fulfill the working capital needs of the business like buying utensils and other
kitchen tools and equipment.
7. Stree Shakti Package for Women Entrepreneurs
This scheme is offered by most of the SBI branches to women who have 50%
share in the ownership of a firm or business and have taken part in the state
agencies run Entrepreneurship Development Programmes (EDP).
8. Bharatiya Mahila Bank Business Loan

This loan is a support system for budding women entrepreneurs looking to start
new venture in the fields of the retail sector, loan against property, MICRO loans,
and SME loans.
9. Dena Shakti Scheme
This scheme is provided by Dena bank to those women entrepreneurs in the fields
d agriculture, manufacturing, micro-credit, retail stores, or small enterprises; who
are in need d financial assistance.
10. Udyogini Scheme
This scheme is offered by Punjab and Sind Bank so as to provide women

entrepreneur involved in Agriculture, retail and small business enterprises to get
loans for business at flexibility terms and concessional interest rates.
11. Cent Kalyani Scheme
The scheme is offered by the Central Bank of India with the aim of supporting
women in starting a new venture or expanding or modifying an existing
enterprise.
12. Mudra Yojana Scheme for Women
This scheme has been launched by the Govt. of India for individual women
wanting to start small new enterprises and businesses like beauty parlors,
tailoring units, tuition centres etc. as well as a group of women wanting to start a
venture together. The loan doesn't require any collateral security and can be
availed as per 3 schemes -
{) Shishu loan amount is limited to Rs. 50,000 and can be availed by those
businesses that are in their initial stages.
ii) Kishor-loan amount ranges between Rs. 50,000 and Rs. 5 lakhs and can be
availed by those who have a well-established enterprise.

iii) Tarun - loan amount is Rs. 10 lakhs and can be availed by those businesses that
are well established but require further funds for the purpose of expansion.
PARTICIPATION OF WOMEN IN SSI SECTOR

At a global level, about 126 million women have started or are running their
businesses and whereas in India, there are about 8 million women have started or
are running their businesses. Apart from that, women have 24% share in
corporate senior management positions and in India it's 30% for the same. Not
only that, round about 37% of formal enterprises owned by women around the
globe whereas 10% of formal enterprises in India are being operated by women.
India was ranked first in a recent Global Entrepreneurialism Report conducted by

international bank BNP Paribas. India topped the list of countries with highest
percentage of successful women entrepreneurs. India performed better than
France and Hong Kong.
There has been a significant change in the substantial female entrepreneurs in

India. Thanks to the government support and increasing potential in women that
resulted in such positive business

INSTITUTIONAL SUPPORT FOR WOMEN ENTREPRENEURS

1. SIDBI
SIDBI stands for Small Industries Development Bank of India. It is a national level
institut which extends facilities for growth of small scale industries. This
organization has introduced t special schemes for small scale industries by
women. These are:
MAHILA VIKASH NIDHI
These two special schemes for women entrepreneurs provide equity and
development assistance to women entrepreneurs. These organizations provide
financial assistance to women start entrepreneurial work in the field of spinning,
weaving, knitting, embroidery and block prints Besides the above schemes, SIDBI
has lunched the following schemes to provide assistance women entrepreneurs:
Micro Credit Scheme
Women Entrepreneurial Development Programme
Marketing Development Fund for Women.

2. SIDO
SIDO STANDS FOR Small Industries Development Organization. The primary

objective this organization is to conduct various programmes including
Entrepreneurship Development programme for women.
3. CWEI
Stands for consortium of women entrepreneurs of India. It is a voluntary

organization consisting of NGOs. SHGs various voluntary organizations and
individual business enterprises.
4. WIT
WIT denotes Women India Trust. The promoter called KamilaTyabji has taken
initiative for establishment of this trust in 1968. The sole objective of this trust is
to help women entrepreneurs.
5. SEWA
SEWA stands for Self Employed Women Association. It is a trade union of women
which was registered under Trade Union Act, in 1972. The primary objective of
this organization is to empower women entrepreneurs in rural sector.
6. SHGS
SHGS denotes Self Help Groups. It is regarded as an association consisting of small

group of self employed women entrepreneurs. The women entrepreneurs may be
either from rural or urban areas.
The primary objective of SHG is to take care as welfare of its associated members.
7. FIWE
FIWE STANDS FOR Federation of India Women Entrepreneurs. It came into

existence in the year 1993 on the outcome of resolution in 7th International
conference of women entrepreneurs. It has helped women entrepreneurs in

diversified activities through interaction with various women organizations and

associations.
8. NABARD
NABARD stands for National Bank for Agriculture and Rural Development. It is an
autonomous organization. The primary objective of this autonomous organization
is to provide liberal credit facilities to women entrepreneurs. The followings are
some of essential characteristics of NABARD on liberal credit to women
entrepreneurs:
EMPOWERMENT OF WOMEN
Women empowerment in simple words can be understood as giving power to
women to decide for their own lives or inculcating such abilities in them so that
they could be able to find their rightful place in the society. According to the
United Nations, women's empowerment mainly have five components:
1. Generating women's sense of self-worth;

2. Women's right to have and to determine their choices;
3. Women's right to have access to equal opportunities and all kinds of
resources;
4. Women's right to have the power to regulate and control their own lives,
within and outside the home;

5. Women's ability to contribute in creating a more just social and economic

order. Thus, women empowerment is nothing but recognition of women's
basic human rights are creating an environment where they are treated as
equals to men,
PROBLEMS FACED BY WOMEN ENTREPRENEURS IN INDIA – 5 marks

1. Problem of access to Finance
Women entrepreneurs are lacking access to institutional finance because of

Women do not generally have property on their names to use them as collateral
security obtaining funds from external sources. Thus, their access to the external
source of fund .
2. Limited Mobility
Unlike men, women mobility or travelling from place to place in India is limited
due to various reasons.
3. Family Ties
In India, it is mainly a women's duty to look after the children and other members
of the family. Her involvement in family leaves little energy and time to devote for
business.
4. Male-Dominated Society

An Important barrier to the empowerment of women through enterprise is male

chauvinism. Prevalent socio-cultural attitudes and beliefs are not conducive to the
blossoming of women as entrepreneurs.
5. Family conflicts
Women entrepreneurs also face the conflict of performing home role as they are
not available to spend enough time with their families. They spend long hours in
business and as a result, they find it difficult to meet the demands of their family
members and society as well.
6. Role conflict
Entrepreneurship needs a high level commitment, devotion and dedication.

Women taking on the mantle of entrepreneurship suffer from stress and strain
caused by role over load and role conflict as they strive simultaneously to cope
with their multiple role as being a mother, wife, homemaker etc.
7. Lack of education
The greatest barrier of entrepreneurial career among women is the lack of

education. In India, Illiteracy is the major problem of socio-economic
backwardness.
8. Discrimination in upbringing
Right from early childhood, a girl child is taught not to be aggressive or

independent. They; discouraged to move out of the family and take up their
business.
9. Low need for Achievement
Need for achievement, independence and autonomy are the pre-requisites for
success entrepreneurship. But women are proud to ask in the glory of their
parents, husbands, children etc.
10. Low risk-bearing Ability

Women in India lead a protected life and they are confined to the four walls of
the home, They are less educated and economically not self-dependent.
Sometimes, they face discrimination the selection for entrepreneurial
development training.
Other problems and constraints faced by women entrepreneurs are:
1. Negative attitude of banks and financial institutions.

2. Lack of working capital.
3. Lack of managerial
4. Lack of Access to Advanced Technology.
5. Red Tapism.
6. Lack of business experience
7. Scarcity of raw materials.
8. Lack of information.
9. Inadequate infrastructural facilities.
10. High cost of production.
11. Stiff competition.
12. Lack of training.
REMEDIAL MEASURES FOR PROBLEMS OF WOMAN ENTREPRENEURS
1. Vocational Education
The first measure would be to provide education, particularly vocational and

technical education to girls. The curriculum should be restructured to include
accountancy, management, computer science, small scale industry,

entrepreneurial development etc.
2. Entrepreneurial Motivation at School Level
The girls at the school level should be inspired to adopt entrepreneurship.

Generally, women dream to become job seekers rather than job makers.
3. Accessibility to Information
All possible access to information should be provided for women entrepreneurs.

Government agencies, association of women entrepreneurs, NGO's and
universities should assume responsibilities in this regard.
4. Separate Publication
Separate publication should be brought out and distributed to women

entrepreneurs on subsided rate in order to create awareness and encourage them
to avail of the benefits offered to them.
5. Access to Technology
Access to technology is low for women entrepreneurs. Due to lack of finance and
information they cannot have proper tools and equipments to improve the
products.
6. Simple Formalities
Efforts should be made to simplify the procedures, formalities, rules and

regulation etc. in matters regarding registration and getting assistance from
different departments and government agencies.
7. 100% Finance
Banks and financial institutions should offer 100% loans without collateral
security to qualified technocrats. Similarly term loans and working capital loans
should be sanctioned liberally on different.


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ENTREPRENEURSHIP DEVELOPMENT- 5 SEM B.

- Meaning and Definition of Women Entrepreneurs

- Reasons for Starting up Enterprise

- Steps taken by Government for Supporting Women Entrepreneurs

- Participation of Women in SSI Sector

- Institutional Support for Women Entrepreneurs

-Problems Faced by Women Entrepreneurs in India

Asst.prof. Vijay Dev Mclaren

Definition of Woman-Entrepreneurs – 2 marks

According to Kamal Singh, "A women entrepreneur can be defined as a confident,

" According to Ruhani J. Alice, "Women entrepreneurship is based on women

FUNCTIONS OF WOMEN ENTREPRENEURS

1. Exploration of the prospects of a new business enterprise.

2. Undertaking of risks and the handling of economic uncertainties involved in

3. Entrepreneurship Development Introduction of innovations or imitation of

4. Co-ordination, administration, control and

5. Supervision and leadership.

1. Innovation. 2. Risk-bearing, 3, Organizing,

FACTORS INFLUENCING WOMEN ENTREPRENEURSHIP- 5 marks

II. Facilitating Factors a

1. Adequate financial facilities.

QUALITIES OF WOMEN ENTREPRENEURS – 5 marks

The important qualities of Women Entrepreneurs are:

Asst.prof. Vijay Dev Mclaren

People remember this woman. She is distinctive. Her product or service is

Asst.prof. Vijay Dev Mclaren

TRAITS OF WOMEN ENTREPRENEURS IN INDIA – 5 marks

A successful woman entrepreneur is dreadfully strong-minded one, has an inner

2. Women are confident

A successful woman entrepreneur is confident in her ability. She is ready to learn

3. Women is open and willing to learn

A successful woman entrepreneur keeps side by side of changes, as she is fully

Asst.prof. Vijay Dev Mclaren

4. Women are cost conscious

A successful woman entrepreneur prepares pragmatic budget estimates. She

5. Women values cooperation and allegiance

6. Women can balance home and work

A successful woman entrepreneur is good at balancing varied aspects of life. Her

REASONS FOR STARTING UP ENTERPRISE- 15 marks

Asst.prof. Vijay Dev Mclaren

7. Innovate and create

Asst.prof. Vijay Dev Mclaren

10. Dreams really can come true

STEPS TAKEN BY GOVERNMENT FOR SUPPORTING WOMEN

2. Mahila Vikas Nidhi

Asst.prof. Vijay Dev Mclaren

Women co-operatives schemes were formed to help women in agro-based

SwarnaJayanti Gram Swarozgar Yojana and SwaranJayantiSekhari Rozgar Yojana

Several NGOs, voluntary organizations, Self-help groups, institutions and

7. Stree Shakti Package for Women Entrepreneurs

8. Bharatiya Mahila Bank Business Loan

Asst.prof. Vijay Dev Mclaren

9. Dena Shakti Scheme

10. Udyogini Scheme

This scheme is offered by Punjab and Sind Bank so as to provide women

11. Cent Kalyani Scheme

12. Mudra Yojana Scheme for Women

Asst.prof. Vijay Dev Mclaren

PARTICIPATION OF WOMEN IN SSI SECTOR

India was ranked first in a recent Global Entrepreneurialism Report conducted by

There has been a significant change in the substantial female entrepreneurs in

Asst.prof. Vijay Dev Mclaren